The document outlines different stages of response to a challenge, from initial denial and anger focusing on the past, to eventual acceptance and exploration of options for the future. It contrasts individual reactions of "why me?" and frustration with a desire to contribute, and organizational reactions of "business as usual" versus communicating strategic intent. The solution stage involves focusing on both past and future, formally launching and onboarding new roles, setting clear performance expectations through contracting, and allowing individual participation, clarification of new roles, and training to deal with the challenge.

1. Challenge
Focus on Past Focus on Future
Adoption
Denial
Us
“How Can I Contribute”
“Business As Usual”
“What is My Role?”
Anger and Frustration Exploration
Me
“Why? Why Me? “Where to Now?”
Solution
Focus on Past Focus on Future
Formal Launch
Communicate Strategic Intent
Formal On-boarding
Us
Communicate Business Case
Formal Performance
Show Current Reality
Contracting
Communicate Case and Communicate Options
Current Reality Communicate Victories
Me
Allow Participation Do Role Clarification
Deal With Negative Issues Train ITO New Roles