The 2008 Museum Landscape

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Mike Ellis

A brief overview of the 2008 web landscape in the museum sector, with comparisons to the challenges faced by HE

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the 2008 web landscape
in the museum (erm, and heritage) sector

Mike Ellis, Eduserv
(ex Head of Web, NMSI)

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During October and November 2009, Mike Ellis (Eduserv) and Dan Zambonini (Box UK) built a museum website in 12 hours from beginning to end, under the title "Museum In A Day". These slides accompany a workshop we delivered at DISH 2009 with the same title (see http://www.dish2009.nl/node/89) The workshop uses the Museum In A Day project as a means to frame the wider conversation, and looks at where online museums are in terms of audience, traffic and reach, asking: - How can we do things differently? - How can we do more with less? - How can we be where our audiences are? For an overview of the Museum In A Day project, see http://museuminaday.com/

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For the BathCamp evening event on 21st July 2009 (http://bathcamp.ning.com/events/bathcamponified-3-minutes-one), we asked people to present on "the one technology which has blown you away more than any other". Rather than choose Spotify, the iPhone or Gmail, I instead picked the piano as my technology: something I've enjoyed playing for (ouch) more than 30 years. Here, in slides which I tried to present in less than 3 minutes, are some of the reasons why.

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The notion of allowing access to your website content and data via API's and other machine readable means is well embedded in geek circles. This presentation aims to look at the non-technical reasons why these approaches are a good idea, arguing that it is time for Machine Readable Data (MRD) approaches to be better communicated to content owners, budget holders and other non-technical stakeholders.

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In this Ignite presentation, I examine the notion of "everyware" - the merging and flowing of data and content between virtual and real spaces and the layering of virtual content onto the real world. Although this isn't hugely new, I argue that the growing convergence between device ubiquity, network speed, lowering cost, user familiarity, accurate LBS, geo-lo'd services and higher computing power points to a horizon where everyware is becoming a reality at last

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Traditional business models have scarcity at their core: when something is scarce, it becomes valuable. Online, this notion is challenged: in a world where every one of us can copy and distribute content at the click of a mouse, notions of ‘scarcity’ become more and more distant from reality. Several commentators have suggested that scale – i.e. providing more access to ‘valuable’ content rather than less – is actually a more scalable business model for the online economy. This session will look at ways in which content can be freed, and will also examine some of the issues which follow around control and authority.

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The social web (was "Web2.0"...) calls to human experience and emotion in a way which transcends the hype often associated with it. While the phrase "Web2.0" does a good job of associating certain services and approaches together, it also has a down-side, suggesting that any day now, a "Web3.0" will be along to replace this transient, fickle technology with something new. This talk argues that the "social web" has a momentum which should be taken seriously -- more seriously than "just mere hype", particularly by content-rich organisations such as those involved with cultural content. It also examines some of the issues -- particularly around the perceived challenges to authority and "value" of cultural institutions and assets -- and asks how these can be overcome.

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