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Structured Content
More Than Just Fields
July 21, 2016
Dori Kelner, Managing Partner
Sleight-of-Hand Studios
About me
Survey data collection
Data warehousing
Technical project management
Foodie and oenophile
8/5/2016 | 2
8/5/2016 | 3
8/5/2016 | 4
Common
Vocabulary
8/5/2016 | 5
Unstructured Content
Trapped in the body field
Styling and relationships are
static and locked
8/5/2016 | 6
Why care?
Reusability
Scalable
Device agnostic
Future proofing
Content becomes data
8/5/2016 | 7
Step 1
Domain Model
8/5/2016 | 8
Ingredients
Process
Contributors
Stores
8/5/2016 | 9
STORE
CATEGORY
PEOPLEPROCESS
INGREDIENT
RECIPE
ROLE
sellIngredient
consistsOf haveRole
visitStore submitRecipe
REVIEW
submitReview
consistsOf
hasCategory
Step 2
Content Modeling
8/5/2016 | 10
RECIPE
Title
Teaser
Person
Image
Video
Ingredients
Process
Nutritional info
Yield
Cook time
Prep time
Category
Rating
Comments
8/5/2016 | 11
RECIPE
Title
Teaser
Person
Image
Video
Ingredient
Process
Nutritional info
Yield
Cook time
Prep time
Category
Review
PROCESS
Steps
CATEGORY
Title
INGREDIENT
Measure
Quantity
Name
PERSON
First name
Last name
About
Affiliation
Role
ROLE
Title
REVIEW
Rating
Comment
STORE
Name
Address
City
State
Ingredient
schema.org
8/5/2016 | 12
“Schema.org is a collaborative, community activity with a mission to
create, maintain, and promote schemas for structured data on the
Internet, on web pages, in email messages, and beyond.”
Step 3
Define the content types
8/5/2016 | 13
RECIPE
PROCESS
INGREDIENT
PERSON
Name Description Title Field Body Field Fields Type Widget Required
Person Information
about people
who interact
with the site
Full name About
First name Text Text Yes
Last name Text Text Yes
About Text Long text Yes
Role
Term Reference -
role
Select list Yes
Affiliation
Entity Reference -
workplace
Select list Yes
8/5/2016 | 14
8/5/2016 | 15
8/5/2016 | 16
Where can we take this?
Personalization
Contextualization
Adaptive content
8/5/2016 | 17
Bon appetit!
Common model
Shared language
Collaborative understanding
Content that is reusable,
adaptive and discoverable
8/5/2016 | 18
8/5/2016 | 19
Dori Kelner, MS
Managing Partner
Sleight-of-Hand Studios
703-758-7178
dmkelner@sohstudios.com
Drupal groups:
dmkelner
Twitter:
@dorikelner
LinkedIn:
https://www.linkedin.com/in/dorikelner

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Structured Content Part 1: More than just fields