Cartizzy.com: Opportunity Analysis Project

Delivering Shopping Inspiration 3
1 Survey
https://docs.google.com/forms/d/1fNLv2HudRX8x3sIpvZ8sfe9BavOw8Hm6szT4GBGUUFE/viewform
Objective:
Evaluate attitude of the customers
to the Cartizzy idea
Group questions:
• General Questions
• Schedule Questions
• Shopping Involvement Questions
• Shopping Alternative Questions
• Cartizzy Questions
Methodology:
22 online questions (Google Forms)

52%
48%
What is your marital status?
Not single Single
Male
69%
Female
31%
Your sex?
1.1
58%
39%
3%
What is your age
group?
22-29 30-45 46-65
1
2
3
General Questions

1.2
6% 9%
3%
79%
3%
What region are you from?
US &
Canada
Western
Europe
Central
Europe
Eastern
Europe5
Yes
30%
No
70%
Do you have
children?
4
General Questions

27%
70%
3%
Is your schedule busy?
Yes, very
busy
Yes, busy
No
1.3
7
Schedule Questions
94%
6%
What is your working
schedule?
Full-time job
Part-time job
6

Shopping Involvement Questions
6%
46%33%
15%
How often do you go
shopping?
Every day
Several times per week
Once a week
Once a month8
76%
21% 3%
How much do you
spend on shopping
per week?
0-$100
$100-$300
$300-$500
9
1.4

Shopping Involvement Questions1.5
67%
27%
6%
How much time do you spend
on shopping?
1 hour or less 1-3 hours More than 3 hours
10
Yes
18%
No
46%
Not
sure
36%
Do you enjoy the process
of shopping?
11

Shopping Alternative Questions1.6
Yes
76%No
3%
Never
thought
of it
21%
Have you ever considered
an alternative to the usual
way of shopping?
12
Yes,
significant
24%
Yes,
some
70%
No
6%
Do you have online
shopping experience?
13
Yes
18%
No
82%
Have you ever tried
shopping from your
mobile device?
14

1.7 Cartizzy Questions
Yes
55%
No
9%
Not
sure
36%
Do you like
the Cartizzy idea?
15
Yes
36%
No
64%
Have you ever heard
about similar services
before?
16
Yes
6%
No
94%
Have you ever
used such
services?
17

Yes
20%
No
10%
Not
sure
70%
If you had
experience of
online shopping,
was it positive?
Yes
67%
No
6%
Not sure
27%
In your opinion,
is a pre-order
shopping service
able to save your
time and money?
Yes
49%No
12%
Not sure
39%
Would you like
to try the Cartizzy
pre-order shopping
service?
18
19
20

Yes
18%
No
27%
Would like
a free trial,
then decide
55%
Would you pay for a pre-order shopping
service?
21

• Aged 22-29 (58%)
• Male (69%)
• Not single (52%)
• Do not have children (70%)
• Come from Eastern Europe (79%)
• Have full-time job (94%)
• Have busy schedule (70%)
• Go shopping several times per week (46%)
• Spend up to $100 on shopping per week (76%)
• Spend up to 1 hour on shopping (67%)
• Do not enjoy the process of shopping (46%)
1.10
Survey Results
Most respondents:

Survey Results
1.11
• Consider an alternative to the usual way of shopping (76%)
• Have some online shopping experience (70%)
• Never tried shopping from mobile device (82%)
• Like the Cartizzy idea (55%)
• Have never heard about similar services before (64%)
• Have never used such services (94%)
• Not sure whether their experience of online shopping was positive (70%)
• Consider that the pre-order shopping service is able to save their time and
money (67%)
• Would like to try the Cartizzy pre-order shopping service (49%)
• Would like a free trial and then decide to pay or not to pay for a pre-
order shopping service (55%)
Most respondents:

Our target customer
1.12

Interview
Objective:
Conduct face to face interviews with customers and ask them open-
ended questions about the Cartizzy idea
Sample size:
12 responders
Methodology:
Open-ended questions about the Cartizzy idea, prototype,
payments, and available services
1.13

Interview1.14
We have selected one
interview for our
presentation. It follows…

Interview Results1.15
• It is hard for working people to find time for regular shopping
• Our responders are interested in Cartizzy idea (79%) and are willing
to try it (64%)
• Most of our responders (69%) are ready to pay for our service
• Most of our responders (91%) consider that mobile devices are
convenient for shopping
• Most of our responders (87%) like our prototype

2
Market Size Analysis
large &
medium-
sized
business
33%
small
business
27%
self-employed
entrepreneurs
trading outside
local markets
27%
local
markets
13%
In Russia in 2010
retail trade market
size reached
518 bln USD
Our potential
partners' share made
70%
(362 bln USD)
40% of sales by large retail
companies are automobiles and
bikes, which we exclude

11,1
351,4
Traded
through our
application
Total retail
trade valuebln USD
bln USD
Our Market
Share
2.1
Belarus
Russia
Ukraine

2.2
1-5 USD /
month
78%
5-10 USD /
month
22%
How much would you spend
on a pre-order shopping service?
22
Customer is ready
to pay $1-5 for
our service

Learned Lessons3
1. Thanks to our survey:
• We have discovered our target customer
• We developed a suitable pricing model
2. Thanks to our face to face interviews:
• We have understood our customer’s lifestyle and dreams
• We have found the way how our service should be provided

4
1. We have created a strong team
2. We are developing our app
3. We are seeking partners for
infrastructure development
4. We are negotiating with retail stores
5. We are negotiating with venture funds

5
1. We have registered a domain name
2. We are filling in applications for
trademark registration in Belarus,
Russia and Ukraine
3. Core algorithms and programming
codes will be patented
4. We create copyrighted materials
for our start-up

6
1. Get venture funds
2. Register a trademark
3. Develop, test and release our app
4. Sign contracts with retail stores
5. Grow business

Dzmitry Marushka
(Belarus) Eugene Orlovsky
(Ukraine)
Tetiana Spanchak
(Ukraine)
Kateryna Nesmyelova
(Ukraine)
Elias Maslow
(Russia)
Alexander Loginov
(Russia)
7

DELIVERING SHOPPING INSPIRATION

Cartizzy.com: Opportunity Analysis Project

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