3. DESIGN
Easy and clear, search bar easy to
spot, basket and saved items also
available from home page. Bright
colours used to make it easily
recognisable and aesthetically
pleasing
FRONT PAGE
Straight away tries to make you sign
up, widening email list and getting
you attached to the brand, next page
offers you current deals as well as
promoting new stock and new
season wear. Also makes very clear
their free delivery and student
discount policy
USABILITY
Makes it easy to buy on the move
and due to their target market of
young adults/teenagers a strong
mobile presence is vital and they
achieve this. Average rating 5* on
Google play.
4. DESIGN
Appropriate use of colour scheme
associated with sky. Makes it easy to
access all sky channels on the move. Also
creatively promotes latest programmes to
appear on sky.
FRONT PAGE
Offers you choice to see what's on right
now as well as catch up services and the
ability to download films and watch TV
box sets.
USABILITY
Making watching sky wherever you are
possible which makes this very expensive
service much better value for money
giving it a stronger hand in the market
especially with rising market share being
taken by competitors like BT and Virgin
Media. Negatives are that you need a very
a very strong internet connection to get a
good viewing experience so maybe not as
useful as advertised when used on things
like train journeys passing through the
countryside where there is less internet
connectivity.
5. DESIGN
Makes it easier to place a football
accumulator. Offers you the ability to view
every fixture that day all around the world.
Bright colours, however a lot of information
on every page which some would say makes
it harder to get used to
FRONT PAGE
Gives you options of viewing all
fixtures, results and your current
accumulators. Also shows latest offers from
bookmakers such as free bets and enables a
help button if struggling with app.
USABILITY
Makes placing an acca much easier and
tracking it also a lot simpler as it sends a
notification each time a result changes on
your accumulator rather than having to
check manually from a betting slip, also lets
you place the bet through the app while
comparing returns from the major
bookmakers saving the user the trouble of
visiting several websites or bookmakers to do
this themselves. The rise in popularity of
placing accumulators can be directly
attributed to online betting and this is the
biggest recent development in that field.
Have only recently released on android and
has some distant to go to catch up with app
store version of the app.
6.
7. SingTel, M1 and Starhub these are
3 Japanese mobile Phone
Operators have built a shared NFC
infrastructure with partners in a
government-backed approach. Also
in the UK Orange's QuickTap
scheme allows purchases of £15 at
50,000 shops in the UK (including
Pret a Manger, EAT, Wembley
Arena, Subway, Wilkinson and
McDonalds).The Nexus 7, has an
NFC chip built in, and it's strongly
rumoured that the next iPhone will
come equipped with the
technology, too
8. is a combination of highly
customizable hardware and
software that enables businesses
to reach prospects with
promotional campaigns and other
timely, relevant content.
Advertising and promotions can be
sent to Bluetooth-enabled devices
that are within relative proximity
of retail stores and commercial
buildings.
This scalable mobile advertising
technology helps businesses use
location-based contextual
advertising in communicating with
passers-by. It is mainly massively
utilised by businesses with stores
in large shopping centres as the
location of the shopping centre is
usually all in one post-code. It’s
used as at least 75% of people now
carry a Bluetooth enabled device.
9.
10.
11. “Mobile and Data Capabilities Are
Top Priorities for Marketers,
According to Neustar”
“A joint study issued by the Mobile
Marketing Association (MMA) and
Neustar, Inc. (NYSE:NSR) revealed
that a staggering 85 percent of
marketers believe that mobile is a
gateway to new markets and
audiences”
The Story
12. 40 percent said that mobile is a top
priority for their brand and core to
their overall marketing strategy
An additional 34 percent activated
a strategic vision for mobile and
continue to test new tactics in
order to gain experience with the
channel
The combination of mobile and
data was cited as a “game
changer” with 65 percent of
marketers indicating that data
delivers a competitive advantage
for their business
36 percent of companies use data
to justify and influence all
marketing decisions
13. “Mobile has transcended
boundaries, evolving beyond its
role as a connection or
convergence device. Marketers no
longer ask ‘why mobile’ because
the future health of their brands
directly depends on mobile’s role
as a marketing vehicle,” said Greg
Stuart, CEO, MMA. “There is no
denying that mobile is business
transformational and the survey
results prove that mobile has
advanced from an afterthought to
the first thought when mapping
out a marketing strategy.”
14. “Mobile Marketing Contributes
$139 Billion to U.S. Economy in
2012; Set to Rise to $400 Billion by
2015”
The Story
15. •Mobile’s Sales Impact on the U.S.
Economy
•Employment Generated Via
Mobile
•Expenditure or Spend on Mobile
Marketing
•Marketing Impact Ratio
•Balancing Customer Knowledge
and Privacy Concerns in Mobile
16. Key findings from the report
indicate that mobile is an
economic engine that will continue
to stimulate nationwide growth as
a vibrant and lucrative platform.
Given that mobile enables
marketers to move closer to
consumers than ever before, the
“MMA Mobile Marketing Economic
Impact Study,” clearly proves the
value and power that mobile
marketing offers to marketers.
17. “Despite a recessionary economy
and unstable job market, mobile
marketing created 524,000 jobs in
2012 from the combination of
advertiser employment as well as
product seller employment.
Focusing on the next five years,
mobile is predicted to generate 1.4
million jobs.”
