ارسلان شورابی راجع به تجربه همکاری برند کشمون با ایرانسل صحبت کرده است. تجربه کارکردن یک برند کوچک با یک برند بزرگ، چیزی است که برای بسیاری از دیجیتال مارکترها جذاب است.

1. Keshmoon &
irancell
Campaign
ARSALAN SHOURABI
DIGITAL MARKETING MANAGER
KESHMOON

2. COMMERCIAL MANAGEMENT BACHELOR
(IMI)
DIGITAL MARKETER, BLOGGER, BUSINESS &
CAMPAIGN REVIEWER,
MEMBER OF IRAN GAMIFICATION
ASSOCIATION, CONSULTANT
Who is Arsalan?

3. Today's Discussion
Why giants like corporate with SMEs?
How to connect for 1st time?
Negotiation & Challenges
Campaign design
Execuetion

4. We would share it in our
website, instagram and
all stuff that we have
WORST OFFER THAT YOU COULD SEND!
DISCUSSIONOUTLINE
Purpose

5. First
connection

6. First
connection
FIND CONTRACTORS
They can be found in related industries companies.
MANAGER'S & MENTOR'S CONNECTIONS
A message from CEO performs better
LINKEDIN
Search with filter on company page

7. Know their weakness,
know their adopted
child!
Negotiation

8. CHALLENGES
- Decrease the quantity of your requests
- Increase the quantity of your offers
- If you ask for guaranties, they will do
the same (at least!)
- Use their awareness for your awareness
not for engagement, sales and ...
- Note everything (agenda)
Or every agreements will be collapsed!

9. We need to be promoted on publisher websites like: ...
We need to be promoted on most installed apps like: ...
We need to be promoted on the best social medias like: ...
We need to be promoted on most relevant KW on G-ads like: ...
...
We need a TTL campaign with
different medias with high
traffic/engagement
Decrease the quantity of your requests

10. Campaign
design
SIMPLICITY IS THE MAIN KEY
Users are not so clever, don't
confuse them.

11. FIRST OFFER
This will makes people to
do the first and main
step of campaign
URGENCY
If there is an urgency for
it, they will more
probably to do it!
LOVE IN THE FIRST
IMPRESSION?
Email/phone number for
users who won't do the
action in first impression

12. Gamifiy it!
GAMIFICATION IS NOT THE
CORE VALUE
It's a booster soloution.
Users find this limitation as a reward
for them self. A reward that
everyone can't achieve.

13. Generally: Conversion/impression

14. 1 2 3 4 5
2.5
2
1.5
1
0.5
0
Keshmoon: Conversion/impression

15. Execution
REPORTS
Detail base & data
driven?
AIDA FU(CTA)NNEL
CTA has to be upper
than fold
OFFER
CONCERNS
Don't forget CPA/LTV
GIANT IMPRESSION
Giants company doesn't
want to be bold.

16. Myirancell
65.6%
varzesh3
33.2%
Direct
0.6%
Reports
SESSIONS= +80K SESSION
NEW USERS= +50K
PAGE/SESSION= 1.3
SOURCE: GOOGLE ANALYTICS