2. Daniel Gusev:
- payments geek - first stumbled on this topic in 2006 by accident
- invaded privacy of pretty much every important person on this topic
- eagerly takes these persons ideas and sells them through his blog
http://www.linkedin.com/in/danielgusev
@dngusev
http://valuedrivenbanking.blogspot.com/
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11. HOW TO GET TO THE TIPPING POINT
NOT ABOUT
TECHNOLOGY
MOBILE MONEY
CONTACTLESS DIRECT DEBIT
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12. HOW TO GET TO THE TIPPING POINT
ALL ABOUT
EXPERIENCE
MOBILE MONEY
CONTACTLESS DIRECT DEBIT
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13. Business: Top-up volumes are (for now) predominantly cash-based
Big smart-phone
UX: Small kiosk (with dual SIM)
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14. THE ROAD IS CLEAR, YOU ONLY HAVE TO NAVIGATE IT
Big variety of technologies:
- Phone is the wallet (NFC)
- SIM is the wallet
- App is the wallet
- Card is the wallet
…
Customer won’t give a
damn, once he is con-
vinced this solves his
problem
Things to remember:
- To excel in UX, you have to reside on an open platform or work closely with mobile OEM
- Payments in the past was everything about control - today this may be about giving it away
- Data interexchange does not matter as the contextualization of this exchange for a customer
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