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Communication Accommodation Theory

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Communication Accommodation Theory

  1. 1. Rachael Bailey, HermonBrhane, Sandra Peck,Serenity Buie, and Brittany Wengert
  2. 2.  1- From whence doth it come? 2- Watch CAT explained in a work environment! 3- Convergence 4- Divergence 5- Over-Accommodation 6- Maintenance 7- In groups and Out Groups 8- Self Handicapping 9- Social Identity 10- Norms
  3. 3.  THIS GUYHoward Giles, professor oflinguistics and psychologyat the University of California,Santa Barbara.Giles Developed the TheoryBased off of his SpeechAccomodationTheory of 1973
  4. 4. CLICK HERE to watch a video of communication accommodation explained by example of a workplace! {This video thoroughly explainsthe theory and how it applies toreal-life scenarios, making iteasier to understand as anapplicable theory in life.}
  5. 5.  This term refers to the processes whereby two or more individuals alter or shift their speech to resemble that of those they are interacting with. There is a tendency for people to become more alike in terms of linguistic, prosodic or non-verbal features, including pronunciation, utterance length, pauses, speech rates, vocal intensities, as well as facial expressions and the "intimacy of their self-disclosures"
  6. 6. Convergence is a strategy of adapting yourcommunication behavior in such a way as tobecome more similar to another person.
  7. 7.  By the same token, divergence refers to the ways in which speakers accentuate their verbal and non-verbal differences in order to distinguish themselves from others. On an interpersonal note, overdoing divergence—as well as convergence—may offend others.
  8. 8.  a communication strategy of accentuating the differences between yourself and another person. It reflects a desire to emphasize group distinctiveness in a positive manner and it usually takes places when an individual perceives interaction as an intergroup process rather than an individual one.
  9. 9.  Where one attempts to over do efforts in regulating, modifying or responding to others while trying to accommodate their communication style.
  10. 10.  Persisting in your original communication style regardless of the communication behavior of the other. Similar, yet different from divergence.
  11. 11.  In groups and are social groups to which an individual feels that he/she belongs as a member. In groups include family as well as people of the same race, culture, gender, or religion.
  12. 12.  For out groups, an individual feels contempt, opposition, or a sense of competition.In group and out group formation and in-group/out-groupbias may affect a number of group phenomena such asprejudice and conflicts between groups.
  13. 13.  The process of Self-handicap is by which people avoid effort in the hopes of keeping potential failure from hurting their self-esteem. Edward E. Jones and Steven Berglas were the first to theorize the idea of Self-handicap. According to them, self-handicaps are obstacles created, or claimed, by the individual in anticipation of failing performance.
  14. 14.  The idea of social identity is that group memberships and social categories that we sue to define who we are. This theory was formulated in the 1970’s and 80’s by Henri Tajfel and John Turner
  15. 15.  Social norms are the expectations about behavior that members of a community feel should occur about a particular situation.
  16. 16.  We accommodate our communication styles to match those around us. At times, we lack this skill and create obstacles for ourselves. In all it is important to remember