1. How to Generate Leads Using

2. Profile Optimization
• Profile Picture
• Location
• Industry
• Professional headline
• Education
• Profile Summary
• Current Employer
• Job Title & Description
• Add Skills
• Website Link
• Link to BLOG/Twitter
• Add LinkedIn Apps
• Status Update
• Join LinkedIn Groups
• Add Connections
• Recommendations
• Contact Information

3. Answers
Find Question:
• Browse by Industry
• Browse by Categories
• Search by Title
• Search by Industry
• Search by Keyword
• Check for Open Question
• Search by Relevance
• Search by Date
How To Answer?
• Neutral Answers – Provide Link
• Serviceable Query / Lead – Reply Privately
• Follow up
• For Closed Question – Check Date & Send Message

4. Answers
How To Ask?
• Optimize the Question with Targeted Keyword
• Add Details (Optional)
• Categorize & Sub Categorize
• Set Geography
• Share
STRATEGY:
• Answer Industry-Specific Questions on a regular basis
• Reply Privately
• Influence Best Answer rating
• Suggest Expert
• Provide Expert Advice
• Become an Expert

5. Groups
• Join Groups
• Find Groups by Keyword
• Find Groups by Geography
• Find Groups by Industry
• Find Groups by SKILLS
• Browse Industry Specific Discussion
• Active Participation in Discussions
• Jump to most recent discussion
• Find Addressable Query /Lead
• Reply Privately
• Send Message
• Initiate Discussion
• Ask Questions The Smart Way
• Follow popular discussions
• Like & influence queries
• Join LION Groups

6. Events
• Find Relevant Events
• Find Participating Companies
• Browse Industry
• Find Connections
• Network

7. Connections
• Use Advanced Search
• Add Connections by Title
• Add Connections by Industry
• Add Connections by Geography
• Add Connections by Company Size
• Add Connections by Seniority Level
• Search Connection by Keyword
• Add Connections from LinkedIn Groups
• Add Connections from LinkedIn Answers
• Add Connections from LinkedIn Events
• Add Connections from LinkedIn Skills
• Get introduced through a connection
• Network with Connections
• Share Q&A’s with Connections
• Share Group Discussions with Connections
• Introduce your Brand to your Connections
• Frequent Updation about your services
• Acknowledge responses

8. DON'TS ON
• Do not add any Indian Connection
• Do not join any group associated with India
• Do not add any India specific info on your Profile
• Do not send Invites with Default message (*always customize)
• Do not spam
• Share Links if and only if required
• You can only join 50 Groups on LinkedIn (*Choose wisely)
• Use LION’s wisely