Since 1986, we have been privileged to work with some of the most dynamic and committed individuals and organizations, both nationally and globally. Straight-Line Coaching is specifically for individuals who are committed to dramatically increasing their results in life both personally and professionally. We work with individuals who say what it is that they are going to do and follow through. Our range of clients includes business owners, CEOs, engineers, commercial real-estate professionals, executive vice presidents, professional actors, business coaches and consultants, health-care providers, professional athletes, etc. Dusan Djukich - Innovator of Straight-Line Coaching and Best Selling Author-Straight-Line Leadership; Dr.Tammara Moore Straight-Line Coach and Speaker Principals of Straight-Line Coaching www.straightlinecoach.com

1. UNCONVENTIONAL COACHING FOR THE HIGHLY COMMITTED ENTREPRENEUR

2. HI, I AM DR. MOORE, THE UNCONVENTIONAL SUCCESS COACH.
STRAIGHT-LINE COACHING IS THE TECHNOLOGY I UTILIZED TO BUILD A
2.8 MILLION PRACTICE AND I AM PASSIONATE TO HELP YOU THRIVE.

3. DUSAN DJUKICH APOTHEGMS
INNOVATOR OF STRAIGHT-LINE COACHING
AUTHOR OF BEST SELLER
STRAIGHT–LINE LEADERSHIP
Corporate Reinvention Associates all rights reserved copyright 2013

4. DEFINITION OF APOTHEGM
[ap-uh-them]
a short, pithy, and instructive saying or formulation
ap-uh-them] a short, pithy, instructive saying; a terse
remark or aphorism
a short, pithy, and instructive saying
or formulation

5. Collected and compiled through
coaching interactions with Dusan’s SLC
clients and members of the
Straight-Line Coaching community.

7. IT’S ALWAYS
WHAT YOU DO
THAT DETERMINES LIFE’S OUTCOMES

8. The only thing you have control over in life is
“how you show up.”

9. YOU ARE EITHER
IN THE GAME
OR YOU ARE NOT

10. Commitment is that which is
demonstrated in behavior..

11. YOU HAVE TO CHOOSE
YOUR WHOLE LIFE
THE PULL IS TO SETTLE FOR LESS

12. Those who thrive
don’t seek. They
create.

13. CONTEXT IS DECISIVE
POSITIVE THINKING IS NOT

14. YOU ARE A PRODUCT
OF YOUR SPEAKING

15. Why are you “still”
not dealing with
that’s
keeping you stuck?

16. AS IT WERE FACT
IT IS NOT RESPONSIBLE TO SPEAK
AN UNGROUNDED OPINION

17. SOON TURN INTO NIGHTMARES
DREAMS WHEN NOT
CONVERTED INTO PROJECTS

18. Don’t give up your life
for the crumbs of acceptance.

19. AND WHAT ARE YOU GOING TO DO
ABOUT IT?
WHAT ARE YOU
COMMITTED TO?

20. AAvoidance is self-sabotage.

21. YOU JUST HAVE TO DO IT
YOU DON’T HAVE
TO LIKE IT

22. To end suffering stop seeking, craving, and wanting.
Start creating.

23. ARE NOT FOUND THEY ARE CREATED
POWERFUL
RELATIONSHIPS

24. A pinball mentality
will always be a problem.

25. WHAT BEHAVIORS WOULD PRODUCE IT?
WHAT RESULTS DO YOU
WANT?

26. IS WHAT CAUSES MOST BUSINESS PROBLEMS
LACK OF LEADERSHIP

27. Unreal conversations are
expensive.

28. STRESS IS
NOT LIKING WHERE YOU ARE AT AND
YET BEING UNWILLING TO CHANGE

29. Burnout occurs from
trying to solve the
same problems
over and over.

30. ADULTS PLAY WITH “RESULTS” GOALS
CHILDREN PLAY WITH
“ACTIVITY” GOALS

31. If you don’t create a driving force
in your life you will get one
by default.

32. IN LIFE YOU GET
WHAT YOU GENERATE
NOT WHAT YOU HOPE FOR

33. Positive thinking without discipline is the
beginning of delusion.

34. WHAT ARE YOU
WAITING FOR?

35. If it’s not a commitment it won’t shape
action. It’s that simple.

36. WHY DO YOU SEEK
HAPPINESSS?
WHEN YOU COULD CHOOSE TO
CREATE IT NOW

37. The bottom-line is:
it’s what you live
not what you know.

38. DISCIPLINE IS
ACTIVELY CREATING
WHAT YOU WANT

39. If you don’t deal with your reptile brain it
will deal with you.

40. NOTHING WORKS
WITH PEOPLE
WHO DON’T WORK THEMSELVES

41. Power is not given.
It is assumed.

42.
Integrity is at the heart of
getting things accomplished.

43. AND SAYING IT’S THE TRUTH?
ARE YOU LIVING AN
EXPLANATION

44. What will happen if nothing changes? That
IS your default future.

45. ARE THE CONVERSATIONS YOU
ARE HAVING EMPOWERING OR
DISEMPOWERING?

46. What are you waiting for?

47. “COMMITMENT” AND “TRYING”
TO START GETTING RESULTS
DISTINGUISH BETWEEN

48. Life isn’t fair.
You get what you create.

49. MANY PEOPLE
HAVE GIVEN UP
AND DON’T REALIZE IT

50. The magic is in
doing it and not
thinking it to
death.

51. NOT IN LIP SERVICE
AUTHENTIC LOVE IS
DEMONSTRATED IN BEHAVIOR

52. People speak in codes.
“Someday” is code for “never.”

53. GET TO THE
SOURCE
OF WHAT IS STOPPING YOU

54. A POWERFUL LIFE IS CREATED

55. WANT TO PLAY?
THE FIRST STEP IS TO READ
STRAIGHT-LINE LEADERSHIP
IT’S OUR GIFT TO YOU

57. DISCOVER 50 POWERFUL
DISTINCTIONS
THAT WILL CHANGE YOUR LIFE

58. CREATE THE LIFE YOU WANT NOW

59. Dusan Djukich is the innovator of
Straight-Line Coaching and the best-selling
author of Straight-Line Leadership: Tools for Living
with Velocity and Power in Turbulent Times.
He resides in Northern California and can be
contacted through www.straightlinecoach.com
Corporate Reinvention Associates all right reserved 2013

60. RESULTS NOW
OUR GIFT TO YOU!
DOWNLOAD THE BEST SELLING BOOK,
STRAIGHT-LINE LEADERSHIP
HERE NOW@
www.DrMooreStraightLineCoach.com