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Social media trends
Sales
Shopping experience
Group buying
Social CRM
Customer care 
SOCIAL
COMMERCE
Geolocalization
Cuoponing
Proximity 
MOBILE
Web
Social network
Mobile 
APPS
ENTERTAINMENT
Gaming
Playground
Branded widget
Virtual world
SOCIAL SEARCH
User engagement
Social SEO
Persuasive copywriting 
ONLINE & OFFLINE
HYBRIDIZATION
QR Code
Augmented reality
Immersive technology
Ubiquitous web
MEDIA
MAINSTREAM
Social TV, radio, press, billboard, phone
Multitasking fruition
Real-time 
CO-CREATION
Customization
Collaboration
Sharing
UCG 
SOCIAL TRUST
Recommendation
Ranking
Rating
Q&A sites
SOCIAL
REPUTATION
Monitoring
Listening
Sentiment analysis
Measurement & metrics
DIGITAL
ADVERTISING
Engaging
Contextual
Behavioral
1:1 
CONTENT
STRATEGY
Buzz
Conversation
Social WOM 
SOCIAL NETWORK
SITES
Niche
Vertical
Freemium  
SOCIAL
ENTERPRISE
Social business
Enterprise 2.0 
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