1. DIGITAL IN
INDONESIA D

2. 1
2
content Indonesia Digital Landscape
Indonesia Ecommerce
/

3. 4th largest population in the world
259.1
million
55% Urbanization
50.1%
49.9%
58.4%12-34years old
The younger generation
who are born and living in
the internet era
Source: http://countrymeters.info/en/Indonesia, wearesocial Jan 2016

4. 88.1
million
Active
Internet Users
34% Penetration
19%
15%
14%
13%
12%
12%
11%
10%
8%
0%2%4%6%8%10%12%14%16%18%20%
BBM
FACEBOOK
WA
FB Messenger
G+
LINE
TWITTER
INSTAGRAM
WECHAT
79.0
million
Active Social Media
Users
30% Penetration
Source: wearesocial Jan 2016

5. 326.3
million
Mobile
Connections
126% Penetration
85%
43%
15%
4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Mobile Phones
(All Types)
Smart Phone Laptop/Desktop Tablet
Source: wearesocial Jan 2016

7. Platform
Funding
(in millionUSD)
1 Lazada (SEA) 1000
2 Tokopedia 100
3 Bhinneka 22
4 Orami 15
5 Happy Fresh 12
6 Qraved 8
7 Berrybenka 5
8 Scoop 3.21
9 Ralali 2.5
10 Fabelio 2.5
Source: http://www.dealstreetasia.com/stories/indonesia-20-local-startups-attract-336-m-foreign-investments-36870/
6billion
Projected Valuation
2016

8. B2B C2B
B2C
(Retail)
C2C
(Marketplace)
Business
Model
Business Customer
BusinessCustomer
Conventional Revenue stream:
• Margin
• Transaction fee
• Listing fee
• Placement fee
• Commission
• Membership
Online Revenue Stream
• Retailing – e.g. Bhinneka
• Marketplace – e.g. Tokopedia
• Sharing Economy – AirBnB
• Aggregators – e.g Gojek
• Group buying – e.g. Groupon
• Digital goods – e.g. iTunes
• Virtual goods – e.g. Zynga
• Auction commerce – e.g. eBay
• Crowdsourced Services – sribu.com
• Freemium – Candy Crush, COC

9. Source: INDONESIA DIGITAL TRANSFORMATION OUTLOOK BRIEFING 2016

10. Source: wearesocial Jan 2016

11. 14.6
22.5
30.8
40.4
50.5
2014
2015
2016
2017
2018
Indonesia Digital Shoppers
(In million)

12. 328.268
376.877
468.809
522
639.172
2014 2015 2016 2017 2018
Retail Sales
1.94
3.22
5.29
8.21
10.92
0.59%
0.85%
1.13%
1.57%
1.71%
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
1.60%
1.80%
0
2
4
6
8
10
12
2014 2015 2016 2017 2018
Retail ecommerce Retail ecommerce share of total retail sales
Sustainable Growth
Source: Statista 2015
In million USD
In million USD

13. Commercials
•Limited numbers of
merchant
•Limited SKUs
Payment
• Low credit card penetration
• Bank Transfer
• Cash On Delivery
• Affordability
Logistics
• Underdeveloped
infrastructure
• Scattered logistics networks
• Geographic diversity
Supply Chain
• Inexperience Seller
• Fragmented local merchant
networks

14. thank youDoddy B Ekaputra | doddybayu@yahoo.com | @doddybayu