TGE week 1 Lecture

1. The Philippine
Tourism Industry

2. Objectives
 To be able to explain the role of the National
Tourism Office and its attached agencies and the
Local Government Units in the tourism industry
 To be able to define the role of various sub-
sectors of the private sector that comprise of
the tourism industry,
 To be able to identify specific entities in the
private sector and explain their specific function
in the tourism industry.

3. The Philippine Tourism Industry
 A composite industries and entities, both public
and private involved in the planning,
development, marketing, sales, operations and
evaluation of destinations, products and
services that cater to the needs of the travelers
both foreign and domestic

4. The Tourism Industry
• Composite of industries and entities, both
public and private
• Involved in the planning, development,
marketing, sales & promotion, evaluation
of destinations, products and services
• Caters to the needs of travelers, both
foreign and domestic

5. The Philippine Tourism Industry
A tourist is any individual who undertakes a
journey that exceeds 24 hours (i.e.
overnight) outside his regular place of
residence, for purposes other than earning
a living.

6. The Philippine Tourism Industry

7. The Philippine Tourism Industry
The Government Sector’s Role
 Responsible for the formulation of tourism
policies
 Provides guidelines for the development of
destinations
 Regulates the industry in collaboration
with other government industries

8. The Philippine Tourism Industry
The Government Agencies
 Department of Tourism (DOT)
 Philippine Convention & Visitors
Corporation (PCVC)
 Philippine Tourism Authority (PTA)
 Municipal, City and Provincial Local
Government Units

9. Department of Tourism
Agency overview
Formed May 11, 1973
Headquarters Agrifina Circle, Rizal Park, Manila
Annual budget P1.547 billion (2007)
Agency executive Joseph Ace Durano, Secretary
Website
www.tourism.gov.ph

10. Department of Tourism

11. Other National Gov’t Units
• DOTC DPWH
• CAB DOJ
• ATO DOF
• MARINA DENR
• PPA DILG
• LTFRB LGU
• DFA PNP

12. The Private Sector
Six principal industries involved in Tourism:
1. Transportation
2. Hospitality
3. Food & Beverage
4. Activities & attractions (entertainment)
5. Travel & Trade
6. Other private sector entities

13. The Transportation Industry
• AIR
– Air transportation companies
SEA
LAND
OIL Companies

14. The Lodging Industry
• Hotels, Motels, Resorts, Camping Grounds,
Time‐Share, Bed and Breakfasts, Youth
Hostels, Summer Camps, Etc.

15. FOOD & BEVERAGE INDUSTRY
• Restaurants, Coffee Shops, Fast Food Outlets,
Pubs, Club FaciliHes, Etc.

16. ATTRACTIONS & ACTIVITIES
• Ski Resorts, Sport Fishing (Fresh & Salt Water),
Golf/ Tennis, Ecotourism, Water Sports/
Marine Tourism, Guiding & OuNiOng, Etc.
• AQracHons, Museums, Galleries, Parks/
Gardens, InterpretaHve Centers, Cultural
Tourism, Nature Tourism, Industrial Tourism,
Etc.

17. TRAVEL TRADE
• Travel Agencies, Tour Wholesalers, Tour
Operators, Tour Guides, Etc.

18. OTHER PRIVATE SECTOR
ENTITIES
• Publishing Companies
• ITC Service providers
• Marketing & Public relation Organizations
• Event Organizers
• Miscellaneous Services