Designing a Culture of Design Chris Avore @erova Aaron Irizarry @aaroni Webvisions New York April 4 2014

1. Designing a
Culture of Design
Chris Avore
@erova
Aaron Irizarry
@aaroni
April 4 2014Webvisions New York

2. people are
thinking
talking
writing
about culture

3. The Defining Elements of a Winning Culture
There’s No Such Thing as a Culture Turnaround
A Winning Culture Keeps Score
How to Engender a Performance Culture

5. Inspiring Design
Thinking in a
Predictable
Corporate Culture
Catherine Courage MX 2013

6. Bringing Change to Life:
Transforming Culture
through a
Passion for Design
Bill Scott MX 2014

7. Becoming a
Change Agent
Carrie Hane Dennison IA Summit 2014

8. Recreating A Design
Culture at Scale
Phil Gilbert Monki Gras 2014

9. Building UX and
Design Culture at GE
Greg Petroff MX 2012

10. why now?

11. why us?

12. why me?

17. #humblebrag

18. #humblebrag

19. Culture of Design?
What is a

21. unwritten rules

22. behavior patterns
& norms

23. shared values
meanings
assumptions

24. A respectful, multi-team collaborative
working environment where designers
are empowered to effectively solve
business problems via exploration,
iteration, and validation.

25. in soviet
russia
if you
don’t
change
culture
culture
changes
you

26. in soviet
russia
if you
don’t
change
culture
culture
changes
you
AT YOUR JOB

27. design
averse
culture
design
culture

28. It used to be that when we said we were
going to be design-driven, the
engineers said, “Well, here’s the
technology constraints.”
!
The product manager said, “Well, here’s
the thing we have to solve,” and then
gave it to the designers and said…
http://www.businessweek.com/articles/2014-03-20/intuit-how-design-drove-its-turnaround

29. Make it pretty before
it ships.
http://www.businessweek.com/articles/2014-03-20/intuit-how-design-drove-its-turnaround

30. features | requirements | solutions
Features
Requirements
Deadlines

31. control

32. opaque

33. risk averse

34. deliver the
planned thing
deliver the
right thing>

35. safely stifled

37. relaxed culture design culture!=

40. Culture of design

41. Culture of design

42. Design culture in
Practice

43. good design is good business

49. First of all, we made
sure everybody in the
company had a visceral
experience of what great
design was like.
Kaaren Hanson

50. Culture
Craft the

51. Where to start?

52. Role Title Place
independent

53. specialistsgeneralists

54. the right people

55. promote your successes

56. Find
sponsors
advocates
allies

57. Shared creation

58. Incremental
change is okay

59. External promotion

60. Be present

61. So Why
Bother?

62. Adapt to change

63. Greater Trust

64. Shared accountability

65. Passive Transparency

67. Fail fast, learn faster.

68. Actually have fun
Have fun

69. Ongoing Process

70. A culture of quality requires
employees to apply skills and make
decisions in highly ambiguous but
critical areas while leading them
toward deeper reflection about the
risks and payoffs of their actions.
Creating a Culture of Quality
http://hbr.org/2014/04/creating-a-culture-of-quality/

71. A culture of quality requires
employees to apply skills and make
decisions in highly ambiguous but
critical areas while leading them
toward deeper reflection about the
risks and payoffs of their actions.
Creating a Culture of Quality
http://hbr.org/2014/04/creating-a-culture-of-quality/

72. Chris Avore
@erova
avore@erova.com
#wvnyc