Our focus has shifted from Social Media to VISUAL Social Media. We are drawn to “visual content” online in more ways than ever before. The opportunity this provides for business is massive. But there are some key concepts and strategies that you need to know in order to leverage the power of this shift towards using visual content in social media. This infographic from our team at http://www.sociallysorted.com.au highlights the shift to visual social media and how it developed, what this means for your business or brand online and 6 simple strategies for leveraging the power of visual marketing strategies for greater reach and engagement.

1. Social Media has transformed into VISUAL SOCIAL
MEDIA as we are DRAWn to VISUAL Content.
Brought to you by sociallysorted.com.au
a Social Media & Visual Marketing Agency
REFERENCES:
1. 2012 study by ROIresearch http://www.slideshare.net/performics_us/performics-life-on-demand-2012-summary-deck
2. Reuters 2012 http://www.reuters.com/article/2012/01/23/us-google-youtube-idUSTRE80M0TS20120123
3. ComScore Data August 2012 as reported by Mashable http://mashable.com/2012/09/27/instagram-passes-twitter-users/
4. Shareaholic Jan-Aug 2012 Data as reported by TechCrunch
http://techcrunch.com/2012/09/06/report-pinterest-beats-yahoo-organic-traffic-making-it-4th-largest-traffic-driver-worldwide/
5. Hubspot October 2012 Study of B2B and B2C Companies
http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NE
W-DATA.aspx
6. PicMonkey.com - December 2012
7. RJMetrics 2012 http://blog.rjmetrics.com/pinterest-data-analysis-an-inside-look/
8. Dane Atkinson, CEO SumAll 2012 Data (www.sumall.com) as quoted in
http://www.businessinsider.com/why-small-businesses-need-instagram-2012-11#ixzz2E5iFkwa5
The Shift to
VISUAL
Social Media
Tip 5
Add back the wordsto images and videos
image descriptions
on original images
How brands can leverage the power of
SOCIAL
MEDIAVISUAL
Tip 1
Don’t tell if
you can show
Wherever possible use VISUALS
to share your message.
PICTURES | IMAGES | INFOGRAPHICS
VIDEOS | GRAPHICS | ANIMATIONS
Over 80% of
pins are repins on
Pinterest.
Be the 20% that gets
repinned by 80%
of users! Create
original content.
“
“
Tip 3
SHOWcase
your story
Images = Emotion
and Connection.
Tip 4
CrowdSource
Visual Content
Engage fans to
brand visually
competitions, promotions or events.
Tip 6
Mix
it up
Tip 2
Create original
visual content Invest in:
programs like PicMonkey.comQUOTES | CHECKLISTS | TUTORIALSINFOGRAPHICS | VIDEOS | SLIDESHARE
“ “Engagement from
Instagram users is as
much as 10 times greater
than other platforms.
Dane Atkinson, CEO SumAll.com [8]
RJMetrics, 2012 [7]
Soci
Sorted
s
How the Visual shift
DEVELOPED
Facebook Twitter Microblogs then
140 Characters
YouTube Pinterest
Tumblr Instagram
Multi-media
Microblogs
No words
necessary
Blogs Tell 500-1000+
words
Show
Users are more
likely to engage
with brands if
they post pictures
than any other media.
Photos on Facebook generate 53%more likes than the average post
Instagram passes Twitter for
daily active mobile
users in August 2012
8.5 fold increasein 6 months
Pinterest is now the
4th Largest
Driver of
Traffic
Worldwide
averages 1.6M visits/day
and 4.3M images edited/day in just 8 months
[6]
[5]
[4]
[3]
[1]
by: @SociallySorted
passes
4 Billion
Video Views
daily[2]