No Such Thing as TMI: How to Create a Culture of Sharing - revised version
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Donna Talarico, integrated marketing manager at Elizabethtown College, shares examples that worked at her institution in relation to creating a culture of content sharing. This includes web, social media and internal communications. This presentation was first presented at eduWeb 2012 and at the 2012 HighEdWeb national conference (where it was awarded the 'best of track' award). The presentation has since been given at the 2013 eduGuru Summit and to private groups.
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No Such Thing as TMI: How to Create a Culture of Sharing - revised version
- 1. HighEdWeb2012 – @DonnaTalarico No Such Thing as TMI: How to Create a Culture of Sharing
- 3. Why should we share? Better communication Accurate information Bigger audience More resources Different points of view Avoid duplication of efforts Prevent missed opportunities Protect brand messaging
- 4. Creating and Sharing Content What gets shared and where.
- 5. Sharability Quotient? Create Content that Begs to Be Shared Monitor What Receives Reponses Compelling Useful Memorable Emotional Funny Entertaining Good News/Pride Insights Analytics Retweets/Mentions Hashtag Use Web Traffic Qualitative
- 8. Linda Lokey is most definitely not “Low Key”!
- 10. … And You Shall Receive
- 13. Find Content to Share What are others on campus producing that you can share/curate? What is happening on campus for which you can create content? Whose story can you tell? What are external people/outlets doing that you can share? Can you get on the agenda at department meetings?
- 14. Sharing … to the core http://bit.ly/NQeJp8
- 15. Sharing …. a meal A random conversation with an art professor led to: Local Sunday newspaper story Video footage for website As-it-happened social media coverage Facebook album Freelance photography for future view book use
- 16. Content-Sharing Tools How can we share content? And make it easier to share?
- 17. Make it Easy to Share Where to Share Sharing Tools Social Media Website Partner Websites Email Word of Mouth Sharing Icons Storify RSS CMS features To the left…
- 18. User-Friendly CMS = Sharing Does your CMS make it easy to create and share content? Tools we use within our CMS, OUCampus Snippets Assets SPIFs Photo Sharing Tagging Twitter integration Facebook Integration CMS Training
- 19. CMS & Social Sharing Features
- 20. Social Sharing in CMS cont’d Voila!
- 21. Content Sharing in CMS - Assets
- 22. Content Sharing in CMS - Assets Same info on Business office website and Financial Aid office website, but info only created once!
- 23. Content Sharing CMS - SPIFs
- 24. Content Sharing SPIFs – Cont’d Locally! Globally!
- 25. Content Sharing in CMS - Snippets
- 26. Content Sharing on the Web Create in One Place… … Share on Another RSS feeds on department pages (news, events) Make profiles assets so they can be shared easily from one department to another (ex: a student double majors) Social sharing buttons embedded in news, events, articles, etc. Cross-promote on affiliated sites (alumni, athletics, etc.)
- 27. Share Knowledge Guide to Social Media on Campus CMS Training Content Training Employee Orientation New Student Orientation Cues and Reminders Before Campus Events
- 28. Lead by Example Share on personal accounts Find allies Student ambassadors
- 29. Share the Glory Give credit within post Storify it Internal kudos
- 31. Blue Jays Were Made to Tweet
Editor's Notes
- (front side of annual fundraising mailer used Linda’s story as solicitation)