PP on End of Bullying

1. STEP UP, SPEAK OUT,
END BULLYING
Public Service Announcement Contest

2. The Pima County Attorney’s
Office
 In honor of National Crime Victims’ Rights
Week:
 We want to find your solutions to bullying and
share them with Southern Arizona.
 We are inviting you to take part in our Public
Service Announcement contest by creating your
own 30-second video PSA with the theme “Step
Up, Speak Out, End Bullying.”

3. What is Bullying?
 Bullying can take many forms:
 Verbal: name-calling, teasing
 Social: spreading rumors, leaving people out on
purpose, breaking up friendships
 Physical: hitting, punching, shoving
 Cyberbullying: using the Internet, mobile phones
or other digital technologies to harm others

4. Who is involved?
 3 People Involved in Bullying:
 Victim
 Bully
 Bystander
 Bullying can happen anywhere: face-to-face,
by text messages or on the web. It is not
limited by age, gender, or education level. It is
not a phase and it is not a joke. Bullying can
cause lasting harm.

5. The Victim
 Generally, children, teens and young adults
who are bullied:
 Do not get along well with others
 Are less popular than others
 Have few to no friends
 Do not conform to gender norms
 Have low self esteem
 Are depressed or anxious

6. What Does Not Increase Risk
 Location. There are no differences in rates of
bullying for urban, suburban, or rural communities.
Bullying happens everywhere.
 School Size. The overall percentage of students
being bullied does not vary based on school size,
although bullying does happen more often in
larger schools.
 Gender. Boys and girls are just as likely to be
involved in bullying. Forms of bullying may vary by
gender; for instance, some research has found
that girls are more likely to bully others socially.

7. The Bully
 Some people who at risk for
bullying others are well-
connected to their peers,
have social power, and at
least one of the following:
 Are overly concerned about
their popularity
 Like to dominate or be in
charge of others

8. Effects of Bullying
 Have higher risk of depression and anxiety,
including the following symptoms, that may
persist into adulthood:
 Increased feelings of sadness and loneliness
 Changes in sleep and eating patterns
 Loss of interest in activities
 Have increased thoughts about suicide that
may persist into adulthood. In one study,
adults who recalled being bullied in youth were
3 times more likely to have suicidal thoughts or
inclinations.

9. Effects of Bullying
 Are more likely to have health complaints. In
one study, being bullied was associated with
physical health status 3 years later.
 Have decreased academic achievement (GPA
and standardized test scores) and school
participation.
 Are more likely to miss, skip, or drop out of
school.
 Are more likely to retaliate through extremely
violent measures. In 12 of 15 school shooting
cases in the 1990s, the shooters had a history
of being bullied.

10. How can you help?
 1) Knowledge:
 Understand what bullying is and its many forms.
 School anti-bullying policy
 Why it must be stopped – the harm it does
 2) Attitudes:
 Being unprejudiced
 Being cooperative and empathetic
 Resisting negative group pressure
 Self-acceptance
 3) Skills:
 How to be assertive and not aggressively
 Resolving differences constructively/conflict resolution
 Helping others who are being bullied

11. Public Service Announcement
(PSA) Contest
 Details/Guidelines:
 Video/Film 30 seconds in length
 Display Logo “Fund for Civility/End Bullying)
 Must be SOLUTION focused NOT problem
Focused
 CANNOT suggest violence against bullies as a
solution

12. Submission
 Video Submission beings at midnight,
February 22nd and Ends March 31st
 Upload Video through online process on PSA
contest Page (www.endofbullying.com)
 Approved Submissions will be posted on
website
 All selected PSAs will be screened
 Awards winners will be announced at the
event:
 Saturday, April 28, 2012 10 am to 12 noon at
the Loft Cinema, 3233 E. Speedway Blvd

13. Categories and Awards
 Age Based Categories:
 Elementary
 MiddleSchool
 High School
 Adult
 Grand Prize in each category will be selected
by committee and will receive $300
 Video will air on local TV and radio stations
 Various other awards and prizes