This short guide provides you with an insight into your own communication style and how you can use this to engage effectively with others. We then include guidance on its application in improving the performance of teams and delivery of change. www.ima-pm.co.uk

1. Congratulations iMA High Yellow
A warm welcome from your iMA Practitioner, Donnie MacNicol, contact details below. This
short guide providesyouwithan insight into your owncommunication style and how you can use
this to engage effectively with others. We then include guidance on its application in
improving the performance of teams and delivery of change. We hope you find it of value and
look forward to hearing from you if you have any questions or would like support.
iMA High Yellow at a Glance
Identifying yourself as iMA High Yellow is an important step towards your future success and happiness. This is a
basic building block for you to learn the things you need to know about how you can relate to and communicate
better with the majority of people who are on a different wavelength than iMA High Yellows. You and all other iMA
High Yellow are assertive, right brain thinking and measure your personal worth through acknowledgement and
recognition .
o You are gregarious, optimistic, fun loving, friendly, and can be a risk taker. You have good persuasive
skills although you can be a dreamer and can get others caught up in your dreams.
o You need to feel that you are getting the credit you deserve and will be quick to draw attention to
your achievements.
o You are skilled at influencing others and use this ability to shape your environment to accomplish the
results you need. You are both open and assertive with a preference for a fast paced and
spontaneous work life.
o When stressed you can become argumentative, make excuses and appear over confident.
Those speaking the other 3 dialects can learn to use iMA and modify the way they communicate with you by
speaking in a way that you find it easiest to listen to. When this happens communication, trust and co-
operation will go up and stress and tension will go down.
To find and meet other High Yellows that: think, use time, make decisions, handle their emotions, manage
stress, communicate and look at and filter the world through your eyes and ears click on the iMAges below.
Communication from people we are connected to gets far better reception than from those we are not.
Change and projects
When dealing with people there are no certainties, but there are probabilities that most of the time, in most
situations, people will behave in a patterned, programmed and predictable way.
Working with iMA High Yellows individually and in teams in a change context we have found that typically they:
• May wish to adapt the processes to suit the situation and then work in a flexible manner.
• Wish to involve others through group discussion and workshops.
• May make decisions based on gut feel and then look to back up based on the data available.
• Can act a champion for new ways of working and engage others.
• Good at getting other people’s input to the processes.
The figure below provides details of all four colour styles together with tips on how to communicate and
engage with them more effectively.

2. Congratulations iMA High Yellow
Effective collaboration and teamworking are key to success in today’s challenging business environment.
Having awareness of personal and team styles provides insights to improve connectivity and performance. As
a first step why not get your colleagues to complete the diagnostic by asking them to visit www.ima-pm.co.uk.
Questions you can then ask of yourself and the team:
• How can we adapt the way we communicate to give each person what they need to be effective?
• Howcould we work effectively as a team, makinguseof thestrengthsand resourceseach person brings?
• Howdo weminimizeconflictbydistinguishingbetween whatweaimto achieveand howweeach work?
• How do we improve the performance of our projects by taking into account the different ways in which
we perceive, design, adopt, practice, involve others and share knowledge differently?
The highest value is gained in a team workshop where members begin to learn and practice new ways of
working. The workshops we facilitate answer these questions and create teams who are “more than the sum
of their parts”. We also work with individuals (through coaching, mentoring and training to develop project
leadership capability) and organisations (creating communities of practice, developing effective project
cultures, developingand implementing project management codes of practice and associated career frameworks).
If you would like to know more about iMA and how it can help improve:
• Communication and engagement - read our article on Slideshare on the application of iMA in teams and
project delivery here. Also available are a range of other similar published articles and presentations.
• Project performance – Read about groundbreaking iMAPraxis Initiative by reading out LinkedIn post here.
If you have any questions or are looking for support please contact me. Alternatively you can follow me on LinkedIn,
Twitter (@donniemacnicol) or Facebook.
Team Animation work with leaders, teams and organisations in a range of
contexts, primarily when undergoing change and delivering projects. We have
found iMA to be a fantastic tool in helping to improve communication and
engagement, build leadership capability and teams, resolve conflict and improve the
adoption of new ways of working such as project and programme management.
Donnie Mac Nicol, Director donnie@teamanimation.co.uk or 07799 766238.
January 2017