1. ADVERTISING IN THE
CONTEMPORARY BUSINESS WORLD
From The Technological Aspect

2. Outline
Role of advertising in the contemporary business world
Technological advancement of advertising in the
contemporary business world
Conclusion
Recommendations

3. Role of advertising in the
contemporary business world
Advertising is a form of communication intended to persuade an audience
(viewers, readers or listeners) to take some action.
Different types of media can be used to deliver these messages, including
traditional media such as newspapers, magazines, television, radio, out door
or direct mail; or new media such as websites and text messages.
The competitive market environment has made the advertising field very
experimental and hence advertisers are adopting different measures to attract
the attention of their target customers.
Companies are carried away with their profit motives. They forget that as they
are a part of the society, they have a responsibility towards the society, as
well. Any activity of the company should not have an adverse effect on the
society.

4. Technological Advancement of Advertising
in the Contemporary Business World
Social Media
Search Engine Optimization
Interest-Based Advertising
Online Video

5. Interactive TV
Brand-Specific Commercial Ratings
Mobile Advertising And Payments
Marketing-Mix Modeling
Ad-Id

6. Conclusion
With the rapid development of the technology advertising had become more
effective. There are many new technologies used for advertising in the
contemporary business world.
The growing trend of advertising is leaning heavily on Internet. Advertising
products and services through the Internet are more effective and efficient
for surely it saves on a lot of time.
Advertisements are immediately published which is not restricted by time or
any geographical boundaries thus reaching global consumers at large.

7. Recommendation

8. Bibliography
 https://www.linkedin.com/pulse/role-advertising-present-business-
world-abey-francis
 http://kalyan-city.blogspot.com/2013/01/importance-of-
advertising-why.html
 http://adage.com/article/cmo-strategy/bob-liodice-10-tech-
advances-marketers-live/144872/