1.
नेपाली leader,
social media

2.
Dorje
McKinnon

3.
1968

4.
Social media
• Presentation
• Interactive workshop

5.
Agenda
•Uses
•
•
•

6.
Agenda
•
•Role
•
•

7.
Agenda
•
•
•Value
•

8.
Agenda
•
•
•
•Risk

9.
Agenda
•Uses
•Role
•Value
•Risk

10.
FB users in Nepal

11.
In 2016 20%
of Nepal are
social media
users
https://en.wikipedia.org/wiki/File:Provinces_of_Nepal_2015.png

12.
Uses

13.
Social media
helps in disasters

14.
Viral photos

15.
Social change

16.
Social media
reveals

17.
You are social
media users

18.
Kickstarter.com

19.
Truffel oak farm

20.
Tahoma
farms
$10000

21.
Foodhub.org

22.
Buyer
direct

23.
Social
media
for you

24.
Social
media for
your
business

25.
Reflection

26.
Role

27.
Farmer to farmer

28.
Lobbying

29.
Capacity building

30.
Public
engagement

31.
I’m farming and I
grow it video

32.
10,000,000 views

33.
Crisis
comms

34.
ValueWhy social media is free to users

35.
You are the product

36.
Facebook analytics

37.
Facebook analytics
posts

38.
Facebook analytics
people

39.
Facebook ad
targeting

40.
Facebook ad
targeting 2

41.
Facebook ad
targeting 3

42.
LinkedIn ad
targeting

43.
Twitter analytics

44.
Influence
analytics

45.
Influence is relative

46.
Influence is

47.
Hash tag analytics

48.
Hash tag analytics 2

49.
Hash tag analytics 3

50.
Reflection
Personal benefits
Business benefits
4 roles
User data
Influence

51.
Realising value

52.
Social media is a
tool

53.
Value =
• Define your goal
• Understand the audience you’re trying to reach
• Choose the social network the audience uses
• Lurk to learn culture of audience and tool
• Find your voice, personality and tone
• Plan content and measures
• Post, analyse and test
Ref : https://blog.bufferapp.com/social-media-marketing-plan

54.
Social
media
costs

55.
Cautionary tales
Tales of loss and understanding

56.
Reflection

57.
Reflection
Be first
Explain why
Care
Respond
FAST!
Build audience
for the rough
times

58.
Nuts
and
bolts
नेपाली
social
media
tips
and
tricks

59.
Social
media tips
& tricks

60.
Personas
Reference : https://blog.bufferapp.com/marketing-
personas-beginners-guide

61.
Personal
user

62.
Professional
user

63.
Representative
user

64.
@tfcnepal analytics

65.
Social media
marketing plan• Know your target audience
• Choose the social media tool that suits your audience
• Fill out your profile (review it every month and update)
• Find your voice and tone
• Personal / professional – voice is your personality, tone is the part of
you that delights others
• Representative – if the company were a person what would it’s
personality be?, how would it speak to delight others?
• Choose a strategy
• Post, analyze and test
• Reference
https://blog.bufferapp.com/social-media-marketing-plan

66.
10 / 4 / 1 Post
framework10 in 15 posts your opinion on industry output
4 in 15 posts original content created by you
1 in 15 posts call to action (sales pitch)
Ref:
https://www.google.co.nz/webhp?q=social+media+10:4:1

67.
How often
(for brands)
2-4 per week
3 per day
1 per day
1-4 per month
1-5 per week
Ref https://mosh.co.nz/how-19-new-zealand-brands-are-
performing-on-social-media/

68.
Tools
www.hootsuite.com

69.
Tools
www.socialbearing.c
om

70.
Tools

71.
References• Shanta Bhawan hospital photo www.umn.org.np/timeline60/
• Photo: Social media smart phone buttons
https://www.flickr.com/photos/jasonahowie/7910370882
• Facebook in Nepal https://gurkhatech.com/blog/facebook-users-in-nepal-2016-
infographic-from-bibeks-blog/
• Photo FarmWatch https://vimeo.com/146749967
• Social media examples in Nepal http://tajim.co/social-media-landscape-of-nepal/
• Harvester photo : https://www.flickr.com/photos/atgeist/9719172427
• Tall to short photo : https://www.flickr.com/photos/karlhorton/17392975671
• Reflection photo : https://www.flickr.com/photos/pagedooley/2577006675
• Role of social media
• http://www.iagribusiness.com/general/custom.asp?page=EditSocialMediaGoals
• http://mashable.com/2012/08/31/agriculture-industry-social-media/#MfsLbVsHkkqa
• http://www.nuffield.org.nz/uploads/media/S_Stanley_2013_Final_Report.pdf
• https://causematters.com/ag-social-media/
• http://www.journalism.org/2016/05/26/news-use-across-social-media-platforms-2016/
• Kickstarter
• Emu pin : https://www.kickstarter.com/projects/foxfeather/dancing-emu-enamel-art-
pin?ref=discovery
• Truffel oak farm : https://www.kickstarter.com/projects/631607927/truffle-oaks-and-
grapevines-in-provence
• Tahoma farms : https://www.kickstarter.com/projects/657444935/tahoma-farms-20-this-
time-its-for-the-pizza
• Foodhub : http://food-hub.org/home
• Agri YouTube : https://agricultureproud.com/2016/11/08/top-5-farmers-to-follow-on-
youtube/
• Who tweeted it first : http://ctrlq.org/first/
• Hashtracking : https://www.hashtracking.com
• Singularity U : http://www.singularityunz.com/
• Lunch neon sign : https://www.flickr.com/photos/wwward0/26868875352
• Hashtag tags : https://www.flickr.com/photos/mikecogh/5941302441/
• Social media influence : https://klout.com/corp/score
• LinkedIn
• how to manage bad news : http://www.slideshare.net/linkedin/jeff-at-company-all-hands
• The full story : http://www.inc.com/minda-zetlin/linkedins-ceo-just-showed-the-world-
how-great-leaders-deal-with-bad-news.html
• Nuts bolts photo : https://www.flickr.com/photos/diveofficer/2556702496
• Realise value for your effort : https://blog.bufferapp.com/social-media-marketing-plan
• http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html
• Smart farm machines : http://smartmachines.bluerivert.com/

72.
Help ?

73.
www.nehub.org

74.
Dorje
McKinnon
www.vajra.co.nz
@dorjem