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Examining the yelp
Mobile App
Dorothy Lee
Cognition and Hand-Held Devices
7/25/14
yelp Hybrid App
(loads content from the internet but provides an
app-like experience)
Considers
user priorities
(ex. Hit a...
Information Architecture
The yelp app utilizes a combination of the tabbed and
nested doll pattern.
Information Architecture
The yelp app utilizes a combination of the tabbed and
nested doll pattern.
• The tabbed menu make...
Interaction Design
The yelp app utilizes a combination of the tabbed and
nested doll pattern.
• The nested doll views tran...
Visual Design
 User can scroll by swiping
anywhere on the screen
 Important controls are close
together and easily notic...
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Examining the yelp mobile app

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Examining the yelp mobile app

  1. 1. Examining the yelp Mobile App Dorothy Lee Cognition and Hand-Held Devices 7/25/14
  2. 2. yelp Hybrid App (loads content from the internet but provides an app-like experience) Considers user priorities (ex. Hit areas are sized for easy access) Improves functionality (ex. Access to Maps and Phone)
  3. 3. Information Architecture The yelp app utilizes a combination of the tabbed and nested doll pattern.
  4. 4. Information Architecture The yelp app utilizes a combination of the tabbed and nested doll pattern. • The tabbed menu makes it easy to navigate between the major functions of the app. • The “More” tab reveals an expanded menu that allows the user to view more minor functions. The decision to separate these functions in an expanded menu keep the primary view uncluttered and accessible. • The nested doll pattern is appropriate for view loosely related items (i.e. different results for “ice cream”) and allowing the user to decide whether or not to view more detailed content. This is easily accomplished in a simple, linear fashion.
  5. 5. Interaction Design The yelp app utilizes a combination of the tabbed and nested doll pattern. • The nested doll views transition with a horizontal slide (backwards or forwards) • Takes into account user recall and prevents them from getting “lost” • The tabbed views transition with a quick change • Because the tabs are always visible, user does not need transitions to aid recall • However, the lack of transition cheapens user experience
  6. 6. Visual Design  User can scroll by swiping anywhere on the screen  Important controls are close together and easily noticeable  Controls are accompanied by visuals that help speed up user interpretation  Main buttons on top are accentuated to communicate interactive functionality; tabbed buttons are accentuated by a side arrow

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