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Similar a 4 19-11 statewide gsc presentation
Similar a 4 19-11 statewide gsc presentation (20)
4 19-11 statewide gsc presentation
- 5. From eco- to geo- All place-based types of tourism = the ENTIRE destination Manage tourism so that it pays to protect the place, not destroy it . Sightseeing Local cuisine Cultural tourism Nature-based tourism Heritage tourism Green tourism GEOTOURISM Agri- tourism
- 6. geotourism Tourists— How to get more out of my trip; how to be a good visitor. Preservationist/conservationists— How tourism can protect (not destroy) our distinctive assets. Residents— How tourism can help us, enrich our lives. Politicians— How we can create prosperity, boost our govt’s popularity. Tourism promoters— How we can claim success. Tourism businesses— How we can grow and thrive. A constituency of stewardship
- 12. Geotourism Websites now employ
- 13. A Powerful Tool for Telling the Stories of your Places Online Full Multi-Media with Images, Video, Audio, and More Flexible and Highly Customized Content & Story Development Dynamic, Fully-Integrated Mapping
- 14. GeoConsensus System Overview Destination’s Geotourism Website Geotourism Stewardship Council determines content model Content Contributors Site Visitors and Subscribers Portal editor NatGeo 14M/month
- 15. How it Works NatGeo 14M/month
- 20. NG News NG Traveler magazine Links to int’l editions and channels Guidebooks . . . linked to nationalgeographic.com 14 million visitors/month NG Traveler Geotourism MapGuide sites GPS-enabled handhelds CSD Website
- 23. Tourism offices pick up the theme
Notas del editor
- Ask how audience used to plan travel – answer is maps, tour books, calling friends. This gets audience participation right from the start.
- ALL geotourism must be sustainable, but geotourism goes beyond sustainability to focus on assets of the place—on enhancing and interpreting them. Manufactured, “entertainment style” tourism may not be geotouristic or place-based, but it still needs to lighten its environmental footprint.
- So geotourism is more than ecotourism, which is traditionally nature-based; more than sustainable tourism because it speaks to the possibility of enhancing unique aspects of a place.
- As a multifaceted program concept, geotourism presents different advantages to different groups. Presentations can explore what is of most interest to any given audience, while still stressing constituency-building.
- Let folks read this slide. Only emphasize a few of the underlined words. Summarize by saying all these add up to a whopping 50Million travelers who are looking for something different – something authentic. That is where Nat Geo comes in.
- This PPT is organized by strategic lines of activity. Destinations can pursue the four tracks of a geotourism strategy; all should be ongoing. We’ll look at these tracks, and just some of the principles as they apply [not in Charter order].
- Quick touch here. I know, I know – I need the Yellowstone MapGuide, not the SW Desert.
- GeoConsensus is a user-friendly content management system (CMS) that now powers Geotourism MapGuide websites.
- The new easy-to-use GeoConsensus tool provides an efficient, flexible way to collect submissions from different places in the region. Working with NatGeo guidelines, the local editors review and prepare the submissions for publication on the website, available to the world of tourists. If cobranded with NatGeo, the site will also have a direct link with the NatGeo site and its 10,000,000 unique visitors per month.
- National Geographic then takes over, fact-checking, writing articles on the history, heritage and people of the Sierra, editing the nominations, and designing the map and interactive website.
- How a page might look for a proposed coast-of-Norway project.
- CSD presence on Traveler’s website speaks directly to consumers while supporting geotourism efforts (whether or not NGS is involved).
- Materials disseminated by Norway with NGS sign-off.
- The final step is thinking beyond the map. How can we use the geotourism initiative--the MapGuide and website, and the Geotourism Council--to help promote prosperity in the Sierra?