Current Responsibilities Negotiate inspections Manage
accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate Prospecting
Current Responsibilities Negotiate inspections Manage
accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Delegate Prospecting
Current Responsibilities Negotiate inspections Manage
accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Attend closings Delegate Prospecting
Current Responsibilities Negotiate inspections Manage
accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
Current Responsibilities Negotiate inspections Manage
accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
Current Responsibilities Negotiate inspections Manage
accounting Upload pictures Personal life Write contractsTake pictures Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
Current Responsibilities Negotiate inspections Show
property Manage accounting Upload pictures Personal life Write contractsTake pictures Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
Signals People Take Action •
They call you • They email you • Click on links in an email • Comment on what you say • Fill out a form on a website • Download resources • Refer and recommend to others 19
They Call You • How
did you find me? • What made you pick up the phone and call? • Do you have other preferred methods of communication? 20
They Email You • They:
– Asking for more information – Need clarification – Want to remain anonymous – Want permission to follow up 21
Click Links in an Email
• Can you track? – how many sent – how many opens – how many links clicked – how many unsubscribed 22
Comment on What You Say
• Comment on a blog post • Comment on your comment • Comment on a photo • Comment on a video • Comment on PowerPoint 23
Fill out Form on Website
• Calls to action • Lead generation • Special reports • Subscribe to RSS • Develop your list of questions • Auto-responders 24
Download Resources • PDF as
link on blog • PDF as link in email • PDF as link in auto- responder • Folder of downloadable documents by link • Folder of docs embedded into website 25
“In August of 2009, LinkedIn
reached 45 million registered users.” Techcrunch.com http://www.techcrunch.com/ 2009/08/12/linkedin-reaches-45-
“YouTube is the #1 video
site on the web, with 300 million visitors each month.” Clean Cut Media (2009) http://www.thatagency.com/design-studio- blog/2009/07/social-media-statistics- for-2009/
“47% of YouTube’s users have
annual incomes of over $75,000.” http://www.gstatic.com/youtube/ engagement/platform/autoplay/ advertise/downloads/ YouTube_InTheKnow.pdf
“In 2008, 32% of REALTORS®
used social media sites. In 2009, the number rose to 84%.” 2009 REALTOR® technology report http://www.realtor.org/wps/wcm/connect/ 54d719804f2807aca5f1e74e813808c1/2009+Tech +Report+-+v1.pdf? MOD=AJPERES&CACHEID=54d719804f2807aca5f1e74e8 13808c1
“By 2010 Gen Y will
outnumber Baby Boomers, 96% of them have joined a social network .” Grunwald Associates National Study http://socialnomics.net/2009/08/11/ statistics-show-social-media-is-bigger- than-you-think/
Facebook added 100 million users
in less than 9 months. United Nations Cyberschoolbus Document http://socialnomics.net/2009/08/11/ statistics-show-social-media-is-bigger- than-you-think/
“The fastest growing demographic on
Facebook is females aged 55-65.” Inside Facebook Blog http://socialnomics.net/2009/08/11/ statistics-show-social-media-is-bigger- than-you-think/
“Daily use of social media
by adults rose from 8% in 2005 to 35% in 2009.” http://ateblog.com/social-media-for- realtors-should-you-really-care-about-it- absolutely-yes/
“66% of LinkedIn users are
decision makers or have influence in the purchase decisions at their companies.” http://socialmediastatistics.wikidot.com/ linkedin/
“44% of Inc. 500 companies
consider social media technologies ‘very important’ for their business/marketing strategy.” http://www.umassd.edu/cmr/ studiesresearch/blogstudy5.pdf
What is Your Clients’ Preferred
Communication • Face to face • Text message • Mail • Facebook • Twitter • Direct mail • Linkedin • Phone • YouTube • Fax • SlideShare • Hand written note • RSS 38
Text Message • 140 characters
or less • Text message templates • Text message signatures • Email to text message • Text notification from lead sources • Multimedia SMS 39
Creating Online Profiles • Create
profile template • Visit website • Click join or sign up • Enter in username and create password • Add professional details • Check email for subscription link • Visit site and enter in username and password • Copy and paste from template into fields
Social Media Template You Summary
Work Experience Education Contact settings About Me Personal Associations Positions Activities & Websites Summary Movies Societies Honors Summaries Additional notes Phone #s Interests Music Specialties Email Activities Books Influences
Every Social Media Account Needs
a Brand • Locate login url • Select username • Select password • Choose hyperlink • Locate RSS feed
Personalization Increases Facebook Conversion Rate
• Add a friend you know • Add a friend you don’t know • Someone suggested you add a friend • Someone posted on your wall • Send someone a message with a hyperlink • Someone joins your group • Someone comments on your status update
• RT = I am
sharing someone else’s tweet • @B0bHale = I want Bob and world to know • #trcon = I want to update convention talk • Link = directs people to more content • @shadbogany = Want Shad/world to know • Text = description of link and notice
www.LinkedIn.com • Professional social network
• Links to favorite websites • Searchable database of contacts • Ask and answer questions and answers • Recommendations from past clients • Past work and education experience
Create LinkedIn Profile • Name,
title, industry • Current position • Past employment • Education • Summary • Specialties • Public profile • Key word heavy
Personalization Increases LinkedIn Conversion Rate
• Add a contact you know • Add a contact you don’t know • Ask for recommendations • Someone joins your network • Someone comments on your discussion • You comment on someone else’s discussion
Embed Widget to a Blog
or Website <embed src="http:// www.box.net/static/ flash/box_explorer.swf? widgetHash=2t04hfpk40 &cl=0" width="460" height="345" wmode="transparent" type="application/x- shockwave-flash"></ embed>
Risks of Using Social Media
• Immediacy of published content • Others may use content • Others tag you • Broker responsibility • Hijacked profile • Fair housing • MLS violations • Code of ethics
What is the content? •
Articles • Pictures • Videos • Favorite websites • Audio • PowerPoint presentations • Online documents • Status update 123
What is the right tool?
• Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 124
Where does it go? •
Facebook • Linkedin • Blog • Website • Email • RSS reader • Friendfeed • Widgetbox 125
$19.95/ month VIP Membership $199/
year • 5 videos weekly that explain how to use tools you already own specific to real estate. • Weekly Downloadable PowerPoint presentation to edit, share, and use to present in your office, association, or workshops. • Monthly Webinar that explains advance concepts in real time allowing for question and answer specific to individual needs and video/audio archive of entire session. • Recent Blog Posts reminders of new thoughts, ideas, and concerns on the impact technology has on real estate. • Updates on Event Recaps of live sessions Doug Devitre presents at conventions, workshops, and seminars that include video, pictures, viewable PowerPoint presentations, handouts, etc. 126
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