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Communicating Effectively and
Minimizing Risk Using Social Media
         By Doug Devitre
Communicating Effectively And Minimizing Risk Using Social Media
Current Responsibilities
Current Responsibilities


Manage accounting
Current Responsibilities


Manage accounting


      Sell
Current Responsibilities


Manage accounting
        Personal life

      Sell
Current Responsibilities


Manage accounting
        Personal life

      Sell
               Attend classes
Current Responsibilities


 Manage accounting
         Personal life

        Sell
Volunteer       Attend classes
Current Responsibilities


 Manage accounting
                                 Upload pictures
         Personal life

        Sell
Volunteer       Attend classes
Current Responsibilities


 Manage accounting
                                 Upload pictures
         Personal life

        Sell
Volunteer       Attend classes
                                        Search for homes
Current Responsibilities


 Manage accounting
                                 Upload pictures
         Personal life

        Sell
Volunteer       Attend classes
          Check title                   Search for homes
Current Responsibilities


 Manage accounting
                                 Upload pictures
         Personal life

        Sell
Volunteer       Attend classes
          Check title                   Search for homes



                    Delegate
Current Responsibilities


 Manage accounting
                                 Upload pictures
         Personal life

        Sell
Volunteer       Attend classes
          Check title                  Search for homes
                                    Write my ads


                    Delegate
Current Responsibilities


 Manage accounting
                                 Upload pictures
         Personal life

        Sell
Volunteer       Attend classes         Open houses
          Check title                  Search for homes
                                    Write my ads


                    Delegate
Current Responsibilities


 Manage accounting
                                 Upload pictures
         Personal life

        Sell
Volunteer       Attend classes         Open houses
          Check title                  Search for homes
                                    Write my ads


                    Delegate            Prospecting
Current Responsibilities

  Negotiate inspections
 Manage accounting
                                 Upload pictures
          Personal life

        Sell
Volunteer       Attend classes         Open houses
          Check title                  Search for homes
                                    Write my ads


                    Delegate            Prospecting
Current Responsibilities

  Negotiate inspections
 Manage accounting
                                 Upload pictures
          Personal life
                                            Take pictures
        Sell
Volunteer       Attend classes         Open houses
          Check title                  Search for homes
                                    Write my ads


                    Delegate            Prospecting
Current Responsibilities

  Negotiate inspections
 Manage accounting
                                 Upload pictures
          Personal life
                                            Take pictures
        Sell
Volunteer       Attend classes         Open houses
          Check title                  Search for homes
                                    Write my ads
 Advertise listings

                      Delegate          Prospecting
Current Responsibilities

  Negotiate inspections
 Manage accounting
                                 Upload pictures
          Personal life
                                            Take pictures
        Sell
Volunteer       Attend classes         Open houses
          Check title                  Search for homes
                                    Write my ads
 Advertise listings
                          Attend closings
                      Delegate         Prospecting
Current Responsibilities

  Negotiate inspections
 Manage accounting
                                 Upload pictures
          Personal life
                                            Take pictures
        Sell
Volunteer       Attend classes         Open houses
          Check title                  Search for homes
                                    Write my ads
 Advertise listings
                       Attend closings
  Manage a database
                   Delegate         Prospecting
Current Responsibilities

  Negotiate inspections
 Manage accounting
                               Upload pictures
          Personal life
                                          Take pictures
        Sell
Volunteer         Attend classes       Open houses
           Check title                  Search for homes
                        List homes
                                     Write my ads
  Advertise listings
                           Attend closings
  Manage a database
                      Delegate          Prospecting
Current Responsibilities

  Negotiate inspections
 Manage accounting
                               Upload pictures
          Personal life
                           Write contractsTake pictures
        Sell
Volunteer         Attend classes       Open houses
           Check title                  Search for homes
                        List homes
                                     Write my ads
  Advertise listings
                           Attend closings
  Manage a database
                      Delegate          Prospecting
Current Responsibilities

  Negotiate inspections     Show property
 Manage accounting
                               Upload pictures
          Personal life
                           Write contractsTake pictures
        Sell
Volunteer         Attend classes       Open houses
           Check title                  Search for homes
                        List homes
                                     Write my ads
  Advertise listings
                           Attend closings
  Manage a database
                      Delegate          Prospecting
Communicating Effectively And Minimizing Risk Using Social Media
You expect
 me to do
 this too!
Why Social Media?
• FREE
• Be found on internet
• Answer frequently asked
  questions
• Growing numbers
• Decision makers participate
• Outsourced
Top 10 Mistakes Agents make
     Using Social Media
                              6
10. Insignificant Status
        Updates




                       7
9. Double Check
    Speeling




                  8
8. Breaching
Confidentiality




                  9
7. Accepting Your Mom
      as a Friend




                    10
6. Promote Other
   Businesses




                   11
5. Accept Everyones’
 Invitation and Offer




                    12
4. Do What Everyone
    else is Doing




                  13
3. Update Status All of
      the Time




                      14
2. Know how to do
   EVERYTHING




                    15
1. Try to do it ALL




                      16
Effective Communication
How do YOU Know
What is Effective?




                     18
Signals People Take
                      Action
•   They call you
•   They email you
•   Click on links in an email
•   Comment on what you say
•   Fill out a form on a website
•   Download resources
•   Refer and recommend to others


                                      19
They Call You
• How did you find me?
• What made you pick up
  the phone and call?
• Do you have other
  preferred methods of
  communication?




                                 20
They Email You
• They:
  – Asking for more information
  – Need clarification
  – Want to remain anonymous
  – Want permission to follow up




                                     21
Click Links in an Email
• Can you track?
  – how many sent
  – how many opens
  – how many links clicked
  – how many unsubscribed




                                   22
Comment on
                  What You Say
•   Comment on a blog post
•   Comment on your comment
•   Comment on a photo
•   Comment on a video
•   Comment on PowerPoint




                                 23
Fill out Form on
                        Website
• Calls to action
• Lead generation
• Special reports
• Subscribe to RSS
• Develop your list of
  questions
• Auto-responders


                                      24
Download Resources
• PDF as link on blog
• PDF as link in email
• PDF as link in auto-
  responder
• Folder of downloadable
  documents by link
• Folder of docs embedded
  into website

                             25
Refer and Recommend
       to Others
by the Numbers




                 27
“In August of 2009, LinkedIn
reached 45 million registered
           users.”

           Techcrunch.com
    http://www.techcrunch.com/
  2009/08/12/linkedin-reaches-45-
“YouTube is the #1 video site
on the web, with 300 million
    visitors each month.”
           Clean Cut Media (2009)
  http://www.thatagency.com/design-studio-
    blog/2009/07/social-media-statistics-
                  for-2009/
“47% of YouTube’s users have
   annual incomes of over
         $75,000.”

   http://www.gstatic.com/youtube/
    engagement/platform/autoplay/
         advertise/downloads/
        YouTube_InTheKnow.pdf
“In 2008, 32% of REALTORS®
    used social media sites.
 In 2009, the number rose to
             84%.”

         2009 REALTOR® technology report
     http://www.realtor.org/wps/wcm/connect/
  54d719804f2807aca5f1e74e813808c1/2009+Tech
               +Report+-+v1.pdf?
 MOD=AJPERES&CACHEID=54d719804f2807aca5f1e74e8
                     13808c1
“By 2010 Gen Y will outnumber
  Baby Boomers, 96% of them
have joined a social network .”


       Grunwald Associates National Study
     http://socialnomics.net/2009/08/11/
    statistics-show-social-media-is-bigger-
                 than-you-think/
Facebook added 100 million
users in less than 9 months.


   United Nations Cyberschoolbus Document
    http://socialnomics.net/2009/08/11/
   statistics-show-social-media-is-bigger-
                than-you-think/
“The fastest growing
demographic on Facebook is
   females aged 55-65.”
             Inside Facebook Blog
   http://socialnomics.net/2009/08/11/
  statistics-show-social-media-is-bigger-
               than-you-think/
“Daily use of social media
by adults rose from 8% in
  2005 to 35% in 2009.”

    http://ateblog.com/social-media-for-
  realtors-should-you-really-care-about-it-
               absolutely-yes/
“66% of LinkedIn users are
   decision makers or have
  influence in the purchase
decisions at their companies.”



   http://socialmediastatistics.wikidot.com/
                  linkedin/
“44% of Inc. 500 companies
    consider social media
technologies ‘very important’
for their business/marketing
           strategy.”

      http://www.umassd.edu/cmr/
     studiesresearch/blogstudy5.pdf
What is Your Clients’
                Preferred Communication
•   Face to face        •   Text message
•   Mail                •   Facebook
                        •   Twitter
•   Direct mail
                        •   Linkedin
•   Phone
                        •   YouTube
•   Fax                 •   SlideShare
•   Hand written note   •   RSS




                                           38
Text Message
• 140 characters or less
• Text message templates
• Text message
  signatures
• Email to text message
• Text notification from
  lead sources
• Multimedia SMS

                                39
Communicating Effectively And Minimizing Risk Using Social Media
Create the Perfect Profile
Create these accounts
•   Google Accounts
•   www.FaceBook.com
•   www.Twitter.com
•   www.Linkedin.com
•   http://Ping.fm
•   www.SlideShare.net
•   www.WordPress.com
•   www.YouTube.com
•   www.Conduit.com
•   www.FeedBurner.com
•   www.WidgetBox.com
•   www.Flickr.com
•   www.Box.net
•   www.FriendFeed.com
Creating Online Profiles

•   Create profile template
•   Visit website
•   Click join or sign up
•   Enter in username and create password
•   Add professional details
•   Check email for subscription link
•   Visit site and enter in username and password
•   Copy and paste from template into fields
Social Media Template
                                                You




Summary           Work Experience   Education              Contact settings   About Me         Personal




   Associations       Positions         Activities &           Websites           Summary          Movies
                                        Societies




   Honors             Summaries         Additional notes       Phone #s           Interests        Music




   Specialties                                                 Email              Activities       Books




                                                                                                   Influences
Every Social Media Account
                    Needs a Brand

•   Locate login url
•   Select username
•   Select password
•   Choose hyperlink
•   Locate RSS feed
Create Spreadsheet of
                        Accounts
Login URL      Username      Password   Profile URL


Linkedin.com   DougDevitre@ Link1234    http://
               Gmail.com                www.linkedin.com/in/
                                        dougdevitre
Facebook.com DougDevitre@ Face1234      http://
             Gmail.com                  www.facebook.com/
                                        DougDevitre

Twitter.com    DougDevitre   Twit1234   http://twitter.com/
                                        dougdevitre
Facebook
•   Status update
•   Poke
•   Post to wall
•   Share multimedia
•   Facebook email message
•   Comment on photos & videos
•   RSS import


                                 47
Create a Facebook Profile
Facebook Status Updates
Facebook Friends
Personalization Increases
               Facebook Conversion Rate
•   Add a friend you know
•   Add a friend you don’t know
•   Someone suggested you add a friend
•   Someone posted on your wall
•   Send someone a message with a hyperlink
•   Someone joins your group
•   Someone comments on your status update
Facebook Photos
Facebook Videos
Facebook Wall
Facebook Fan Pages
Facebook Pages
Tips for Fan Pages
• Create yourself
• Name the page the
  product of your
  service
• Comment on your
  comments
• Import Friendfeed
  RSS feed

                                   57
Import RSS Feed




                  58
Import RSS Feed




                  58
Facebook Comments
Twitter
• 140 characters or less
•   www.TweetDeck.com
•   www.TwitPic.com
•   www.GeoChirp.com
•   www.Twellow.com
•   http://Twittermail.com
•   www.Tweetbeep.com
•   http://Ping.fm

                                     60
Create a Profile
•   Name
•   Username
•   Picture
•   Website
•   Online bio
•   Location
•   Background
Follow People
• Find people on Twitter
• Click on Follow
Followers
TweetDeck




            64
•   RT = I am sharing someone else’s tweet
•   @B0bHale = I want Bob and world to know
•   #trcon = I want to update convention talk
•   Link = directs people to more content
•   @shadbogany = Want Shad/world to know
•   Text = description of link and notice
66
www.GeoChirp.com




                   67
www.TweetBeep.com




                    68
www.LinkedIn.com
•   Professional social network
•   Links to favorite websites
•   Searchable database of contacts
•   Ask and answer questions and answers
•   Recommendations from past clients
•   Past work and education experience
70
70
Create LinkedIn Profile
•   Name, title, industry
•   Current position
•   Past employment
•   Education
•   Summary
•   Specialties
•   Public profile
•   Key word heavy
Choose Websites
Add Connections
Upload Contacts to LinkedIn
Personalization Increases
               LinkedIn Conversion Rate
•   Add a contact you know
•   Add a contact you don’t know
•   Ask for recommendations
•   Someone joins your network
•   Someone comments on your discussion
•   You comment on someone else’s
    discussion
Group Discussions
Q&A
Add Applications
Blog in Linkedin




                   79
PowerPoint in Linkedin




                    80
Documents on Linkedin




                    81
www.YouTube.com
•   Create profile
•   Design the Channel
•   Upload video
•   Marketing videos
•   Playlists
•   Favorites
•   Subscriptions
•   Custom video players
Create YouTube Profile
• Select username
• Enter password
Design the Channel
•   Channel info
•   Channel design
•   Organize videos
•   Performer info
Upload Video
Marketing videos
Embed HTML Source
           Code
Source Code
  selected




 Paste
CTRL-V
Create a Background
Create a Background
Playlists
Custom Video Players
www.SlideShare.net
• Create a profile
• Upload
  presentations
• My Slideshows
• Share presentations
• Create a slideshow
  Presentation Pack
Create a Profile
Upload Presentations
My Slideshows
Share Presentations
Create a Slideshow
Presentation Pack
www.Flickr.com
•   Create a profile
•   Upload photos
•   Titles, descriptions, and tags
•   Photostream
•   Create photo sets
•   Batch and organize photos
Create a Profile
Upload Photos
Titles, Descriptions, and Tags
• Titles
• Descriptions
• Tags
Photostream
www.Box.Net
• Create a profile
• Create folders
• Upload files
• Sharing documents by
  email and hyperlinks
• Embed widget to blog or
  website
Documents by Folder
Buyers                  Sellers             Marketing Company
Broker disclosure       Broker disclosure   Flyer templates      Broker policy
Buyer presentation      Listing contract    Postcard templates   manual
Buyer agency            Listing             PowerPoint           Referral
agreement               presentation        templates            agreements
Loan application        Homeowner           Business card        Training exercises
Sample sales contract   warranty            template             Company roster
Homeowner warranty      Condo               Social media         Company logos
Sellers forwarding      supplement          template             Press releases
address                 MLS listing sheet   List of suppliers
Title and survey        Lock box            Signs and riders
authorization           authorization       Custom design
Inspection notice       Flood letter
Moving checklist        Moving checklist
Utility transfer        Utility transfer
Vendor list             Vendor list
Relocation package      Relocation
                        package
Box.net Folders
                             • Embed folder into blog
• Share documents by hyperlink
• Share folders by hyperlink • Folders contain more
                               documents
Sharing Documents
Embed Widget to a Blog or
       Website
         
 <embed src="http://
           www.box.net/static/
           flash/box_explorer.swf?
           widgetHash=2t04hfpk40
           &cl=0" width="460"
           height="345"
           wmode="transparent"
           type="application/x-
           shockwave-flash"></
           embed>
RSS
Example RSS Feeds
•   Blog
•   Blog comments
•   YouTube
•   Twitter
•   Slideshare
•   Flickr
•   FriendFeed
•   Del.icio.us
•   Google Calendar
Handling Comments
• Types of comments
  – SPAM
  – Acknowledgements
  – Clarification questions
  – Disagree
  – Negative or hurtful




                                109
Ethical Issues and
                Risk Reduction
• Fair housing
• Diversity
• Code of Ethics




                                    110
Copyright Infringement
•   Photos
•   Videos
•   Audio
•   Quotes
•   Articles




                                   111
Misinterpretation
•   I didn’t mean to say that
•   No one will see this
•   Negative comments
•   Overstated opinions




                                        112
Abandonment
• Last blog post was
  2 years ago
• No response to
  comments
• Not a worthy
  resource for others
  to return.



                                 113
Types of Content
• Announcements
• Stating facts
• Opinions




                                 114
Auto-Approve
• What comments would
  you auto-approve to
  your social media
  accounts?
• Who would you approve
  to automatically publish
  comments?



                                  115
Require Approval
• Blog posts
• Political issues
• Hot topics




                                        116
Risks of Using Social Media

•   Immediacy of published content
•   Others may use content
•   Others tag you
•   Broker responsibility
•   Hijacked profile
•   Fair housing
•   MLS violations
•   Code of ethics
Social Media Plan of Action

 Setup




     Maintenance
Setup
• Choose networks
• Find help
• Customize profiles
• Create network of
  contacts
• Automate RSS feeds
Maintenance
• Uploading content
• Managing profiles and
  comments
• Titles, tags, and
  descriptions
• Status updates
• Managing connections
Share Not Sell
•   Share   your experiences
•   Share   your photos
•   Share    your videos
•   Share   your business
•   Share    your personal life




                                  121
Social Media Strategy
• What is the content?
• What is the right tool?
• Where does it go?




                               122
What is the content?
•   Articles
•   Pictures
•   Videos
•   Favorite websites
•   Audio
•   PowerPoint presentations
•   Online documents
•   Status update

                                123
What is the right tool?
•   Blog
•   Flickr
•   YouTube
•   Delicious
•   Hipcast
•   SlideShare
•   Box.net
•   Ping.fm

                                  124
Where does it go?
•   Facebook
•   Linkedin
•   Blog
•   Website
•   Email
•   RSS reader
•   Friendfeed
•   Widgetbox

                               125
$19.95/
 month              VIP Membership                                   $199/
                                                                       year


 • 5 videos weekly that explain how to use tools you already own specific
  to real estate.

 • Weekly Downloadable PowerPoint presentation to edit, share,
   and use to present in your office, association, or workshops.

 • Monthly Webinar that explains advance concepts in real time allowing
   for question and answer specific to individual needs and video/audio
   archive of entire session.
 • Recent Blog Posts reminders of new thoughts, ideas, and concerns on
   the impact technology has on real estate.

 • Updates on Event Recaps of live sessions Doug Devitre presents at
   conventions, workshops, and seminars that include video, pictures, viewable
   PowerPoint presentations, handouts, etc.


                                                                              126
Communicating Effectively And Minimizing Risk Using Social Media

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Communicating Effectively And Minimizing Risk Using Social Media

  • 1. Communicating Effectively and Minimizing Risk Using Social Media By Doug Devitre
  • 7. Current Responsibilities Manage accounting Personal life Sell Attend classes
  • 8. Current Responsibilities Manage accounting Personal life Sell Volunteer Attend classes
  • 9. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes
  • 10. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Search for homes
  • 11. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Check title Search for homes
  • 12. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Check title Search for homes Delegate
  • 13. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Check title Search for homes Write my ads Delegate
  • 14. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate
  • 15. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate Prospecting
  • 16. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate Prospecting
  • 17. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate Prospecting
  • 18. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Delegate Prospecting
  • 19. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Attend closings Delegate Prospecting
  • 20. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
  • 21. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
  • 22. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Write contractsTake pictures Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
  • 23. Current Responsibilities Negotiate inspections Show property Manage accounting Upload pictures Personal life Write contractsTake pictures Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
  • 25. You expect me to do this too!
  • 26. Why Social Media? • FREE • Be found on internet • Answer frequently asked questions • Growing numbers • Decision makers participate • Outsourced
  • 27. Top 10 Mistakes Agents make Using Social Media 6
  • 29. 9. Double Check Speeling 8
  • 31. 7. Accepting Your Mom as a Friend 10
  • 32. 6. Promote Other Businesses 11
  • 33. 5. Accept Everyones’ Invitation and Offer 12
  • 34. 4. Do What Everyone else is Doing 13
  • 35. 3. Update Status All of the Time 14
  • 36. 2. Know how to do EVERYTHING 15
  • 37. 1. Try to do it ALL 16
  • 39. How do YOU Know What is Effective? 18
  • 40. Signals People Take Action • They call you • They email you • Click on links in an email • Comment on what you say • Fill out a form on a website • Download resources • Refer and recommend to others 19
  • 41. They Call You • How did you find me? • What made you pick up the phone and call? • Do you have other preferred methods of communication? 20
  • 42. They Email You • They: – Asking for more information – Need clarification – Want to remain anonymous – Want permission to follow up 21
  • 43. Click Links in an Email • Can you track? – how many sent – how many opens – how many links clicked – how many unsubscribed 22
  • 44. Comment on What You Say • Comment on a blog post • Comment on your comment • Comment on a photo • Comment on a video • Comment on PowerPoint 23
  • 45. Fill out Form on Website • Calls to action • Lead generation • Special reports • Subscribe to RSS • Develop your list of questions • Auto-responders 24
  • 46. Download Resources • PDF as link on blog • PDF as link in email • PDF as link in auto- responder • Folder of downloadable documents by link • Folder of docs embedded into website 25
  • 47. Refer and Recommend to Others
  • 49. “In August of 2009, LinkedIn reached 45 million registered users.” Techcrunch.com http://www.techcrunch.com/ 2009/08/12/linkedin-reaches-45-
  • 50. “YouTube is the #1 video site on the web, with 300 million visitors each month.” Clean Cut Media (2009) http://www.thatagency.com/design-studio- blog/2009/07/social-media-statistics- for-2009/
  • 51. “47% of YouTube’s users have annual incomes of over $75,000.” http://www.gstatic.com/youtube/ engagement/platform/autoplay/ advertise/downloads/ YouTube_InTheKnow.pdf
  • 52. “In 2008, 32% of REALTORS® used social media sites. In 2009, the number rose to 84%.” 2009 REALTOR® technology report http://www.realtor.org/wps/wcm/connect/ 54d719804f2807aca5f1e74e813808c1/2009+Tech +Report+-+v1.pdf? MOD=AJPERES&CACHEID=54d719804f2807aca5f1e74e8 13808c1
  • 53. “By 2010 Gen Y will outnumber Baby Boomers, 96% of them have joined a social network .” Grunwald Associates National Study http://socialnomics.net/2009/08/11/ statistics-show-social-media-is-bigger- than-you-think/
  • 54. Facebook added 100 million users in less than 9 months. United Nations Cyberschoolbus Document http://socialnomics.net/2009/08/11/ statistics-show-social-media-is-bigger- than-you-think/
  • 55. “The fastest growing demographic on Facebook is females aged 55-65.” Inside Facebook Blog http://socialnomics.net/2009/08/11/ statistics-show-social-media-is-bigger- than-you-think/
  • 56. “Daily use of social media by adults rose from 8% in 2005 to 35% in 2009.” http://ateblog.com/social-media-for- realtors-should-you-really-care-about-it- absolutely-yes/
  • 57. “66% of LinkedIn users are decision makers or have influence in the purchase decisions at their companies.” http://socialmediastatistics.wikidot.com/ linkedin/
  • 58. “44% of Inc. 500 companies consider social media technologies ‘very important’ for their business/marketing strategy.” http://www.umassd.edu/cmr/ studiesresearch/blogstudy5.pdf
  • 59. What is Your Clients’ Preferred Communication • Face to face • Text message • Mail • Facebook • Twitter • Direct mail • Linkedin • Phone • YouTube • Fax • SlideShare • Hand written note • RSS 38
  • 60. Text Message • 140 characters or less • Text message templates • Text message signatures • Email to text message • Text notification from lead sources • Multimedia SMS 39
  • 63. Create these accounts • Google Accounts • www.FaceBook.com • www.Twitter.com • www.Linkedin.com • http://Ping.fm • www.SlideShare.net • www.WordPress.com • www.YouTube.com • www.Conduit.com • www.FeedBurner.com • www.WidgetBox.com • www.Flickr.com • www.Box.net • www.FriendFeed.com
  • 64. Creating Online Profiles • Create profile template • Visit website • Click join or sign up • Enter in username and create password • Add professional details • Check email for subscription link • Visit site and enter in username and password • Copy and paste from template into fields
  • 65. Social Media Template You Summary Work Experience Education Contact settings About Me Personal Associations Positions Activities & Websites Summary Movies Societies Honors Summaries Additional notes Phone #s Interests Music Specialties Email Activities Books Influences
  • 66. Every Social Media Account Needs a Brand • Locate login url • Select username • Select password • Choose hyperlink • Locate RSS feed
  • 67. Create Spreadsheet of Accounts Login URL Username Password Profile URL Linkedin.com DougDevitre@ Link1234 http:// Gmail.com www.linkedin.com/in/ dougdevitre Facebook.com DougDevitre@ Face1234 http:// Gmail.com www.facebook.com/ DougDevitre Twitter.com DougDevitre Twit1234 http://twitter.com/ dougdevitre
  • 68. Facebook • Status update • Poke • Post to wall • Share multimedia • Facebook email message • Comment on photos & videos • RSS import 47
  • 69. Create a Facebook Profile
  • 72. Personalization Increases Facebook Conversion Rate • Add a friend you know • Add a friend you don’t know • Someone suggested you add a friend • Someone posted on your wall • Send someone a message with a hyperlink • Someone joins your group • Someone comments on your status update
  • 78. Tips for Fan Pages • Create yourself • Name the page the product of your service • Comment on your comments • Import Friendfeed RSS feed 57
  • 82. Twitter • 140 characters or less • www.TweetDeck.com • www.TwitPic.com • www.GeoChirp.com • www.Twellow.com • http://Twittermail.com • www.Tweetbeep.com • http://Ping.fm 60
  • 83. Create a Profile • Name • Username • Picture • Website • Online bio • Location • Background
  • 84. Follow People • Find people on Twitter • Click on Follow
  • 86. TweetDeck 64
  • 87. RT = I am sharing someone else’s tweet • @B0bHale = I want Bob and world to know • #trcon = I want to update convention talk • Link = directs people to more content • @shadbogany = Want Shad/world to know • Text = description of link and notice
  • 88. 66
  • 91. www.LinkedIn.com • Professional social network • Links to favorite websites • Searchable database of contacts • Ask and answer questions and answers • Recommendations from past clients • Past work and education experience
  • 92. 70
  • 93. 70
  • 94. Create LinkedIn Profile • Name, title, industry • Current position • Past employment • Education • Summary • Specialties • Public profile • Key word heavy
  • 97. Upload Contacts to LinkedIn
  • 98. Personalization Increases LinkedIn Conversion Rate • Add a contact you know • Add a contact you don’t know • Ask for recommendations • Someone joins your network • Someone comments on your discussion • You comment on someone else’s discussion
  • 100. Q&A
  • 105. www.YouTube.com • Create profile • Design the Channel • Upload video • Marketing videos • Playlists • Favorites • Subscriptions • Custom video players
  • 106. Create YouTube Profile • Select username • Enter password
  • 107. Design the Channel • Channel info • Channel design • Organize videos • Performer info
  • 110. Embed HTML Source Code Source Code selected Paste CTRL-V
  • 115. www.SlideShare.net • Create a profile • Upload presentations • My Slideshows • Share presentations • Create a slideshow Presentation Pack
  • 121. www.Flickr.com • Create a profile • Upload photos • Titles, descriptions, and tags • Photostream • Create photo sets • Batch and organize photos
  • 124. Titles, Descriptions, and Tags • Titles • Descriptions • Tags
  • 126. www.Box.Net • Create a profile • Create folders • Upload files • Sharing documents by email and hyperlinks • Embed widget to blog or website
  • 127. Documents by Folder Buyers Sellers Marketing Company Broker disclosure Broker disclosure Flyer templates Broker policy Buyer presentation Listing contract Postcard templates manual Buyer agency Listing PowerPoint Referral agreement presentation templates agreements Loan application Homeowner Business card Training exercises Sample sales contract warranty template Company roster Homeowner warranty Condo Social media Company logos Sellers forwarding supplement template Press releases address MLS listing sheet List of suppliers Title and survey Lock box Signs and riders authorization authorization Custom design Inspection notice Flood letter Moving checklist Moving checklist Utility transfer Utility transfer Vendor list Vendor list Relocation package Relocation package
  • 128. Box.net Folders • Embed folder into blog • Share documents by hyperlink • Share folders by hyperlink • Folders contain more documents
  • 130. Embed Widget to a Blog or Website <embed src="http:// www.box.net/static/ flash/box_explorer.swf? widgetHash=2t04hfpk40 &cl=0" width="460" height="345" wmode="transparent" type="application/x- shockwave-flash"></ embed>
  • 131. RSS
  • 132. Example RSS Feeds • Blog • Blog comments • YouTube • Twitter • Slideshare • Flickr • FriendFeed • Del.icio.us • Google Calendar
  • 133. Handling Comments • Types of comments – SPAM – Acknowledgements – Clarification questions – Disagree – Negative or hurtful 109
  • 134. Ethical Issues and Risk Reduction • Fair housing • Diversity • Code of Ethics 110
  • 135. Copyright Infringement • Photos • Videos • Audio • Quotes • Articles 111
  • 136. Misinterpretation • I didn’t mean to say that • No one will see this • Negative comments • Overstated opinions 112
  • 137. Abandonment • Last blog post was 2 years ago • No response to comments • Not a worthy resource for others to return. 113
  • 138. Types of Content • Announcements • Stating facts • Opinions 114
  • 139. Auto-Approve • What comments would you auto-approve to your social media accounts? • Who would you approve to automatically publish comments? 115
  • 140. Require Approval • Blog posts • Political issues • Hot topics 116
  • 141. Risks of Using Social Media • Immediacy of published content • Others may use content • Others tag you • Broker responsibility • Hijacked profile • Fair housing • MLS violations • Code of ethics
  • 142. Social Media Plan of Action Setup Maintenance
  • 143. Setup • Choose networks • Find help • Customize profiles • Create network of contacts • Automate RSS feeds
  • 144. Maintenance • Uploading content • Managing profiles and comments • Titles, tags, and descriptions • Status updates • Managing connections
  • 145. Share Not Sell • Share your experiences • Share your photos • Share your videos • Share your business • Share your personal life 121
  • 146. Social Media Strategy • What is the content? • What is the right tool? • Where does it go? 122
  • 147. What is the content? • Articles • Pictures • Videos • Favorite websites • Audio • PowerPoint presentations • Online documents • Status update 123
  • 148. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 124
  • 149. Where does it go? • Facebook • Linkedin • Blog • Website • Email • RSS reader • Friendfeed • Widgetbox 125
  • 150. $19.95/ month VIP Membership $199/ year • 5 videos weekly that explain how to use tools you already own specific to real estate. • Weekly Downloadable PowerPoint presentation to edit, share, and use to present in your office, association, or workshops. • Monthly Webinar that explains advance concepts in real time allowing for question and answer specific to individual needs and video/audio archive of entire session. • Recent Blog Posts reminders of new thoughts, ideas, and concerns on the impact technology has on real estate. • Updates on Event Recaps of live sessions Doug Devitre presents at conventions, workshops, and seminars that include video, pictures, viewable PowerPoint presentations, handouts, etc. 126