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Facebook Pages For Realtor Associations

Learn step by step how to create Facebook Pages For Realtor Associations.

Facebook Pages For Realtor Associations

  1. 1. Facebook Pages for REALTOR® Associations By Doug Devitre http://www.DougDevitre.com
  2. 2. Why Use Facebook for Association? <ul><li>FREE </li></ul><ul><li>Works with email, instant messaging, and RSS </li></ul><ul><li>10% of agents using FB as communication tool </li></ul><ul><li>Multimedia and extra applications available </li></ul><ul><li>Marketing and advertising member benefits </li></ul><ul><li>Increase the transparency of association </li></ul><ul><li>Young leader participation in association </li></ul>
  3. 3. Facebook Page vs. Group <ul><li>Facebook Page </li></ul><ul><li>Members join as fans </li></ul><ul><li>Fan pages are visible to unregistered people </li></ul><ul><li>Better for long term relationships </li></ul><ul><li>Add extra applications </li></ul><ul><li>Visitor statistics </li></ul><ul><li>Message delivered to status update, not emails </li></ul><ul><li>Unlimited number of fans </li></ul><ul><li>Facebook Group </li></ul><ul><li>Members join as members </li></ul><ul><li>Better for group discussions </li></ul><ul><li>Officers to facilitate and regulate discussion </li></ul><ul><li>Cannot add extra applications </li></ul><ul><li>Limited to 3,000 members </li></ul><ul><li>No visitor statistics </li></ul><ul><li>Message delivered to FB message inbox </li></ul>
  4. 4. Create a Facebook Page <ul><li>Choose applications at bottom left </li></ul><ul><li>Select Ads and Pages </li></ul><ul><li>Create Page </li></ul>
  5. 5. Create a Facebook Page <ul><li>Choose Professional Service </li></ul><ul><li>Create Page </li></ul>
  6. 6. Edit Page <ul><li>Profile picture </li></ul><ul><li>Basic info </li></ul><ul><li>Detailed info </li></ul><ul><li>Discussion Boards </li></ul><ul><li>Events </li></ul><ul><li>Notes </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Wall </li></ul><ul><li>More applications </li></ul><ul><li>Settings </li></ul>Set up preferences for each section
  7. 7. Facebook Page Tools Information Event Calendar Discussions Wall Reviews Videos Notes Photos
  8. 8. Profile Picture <ul><li>Upload picture </li></ul><ul><li>Thumbnail is smaller logo </li></ul><ul><li>Brands the association with page </li></ul>
  9. 9. Basic Info <ul><li>Enter business address </li></ul><ul><li>Set hours of operation </li></ul>
  10. 10. Detailed info <ul><li>Enter website </li></ul><ul><li>Enter blog </li></ul><ul><li>Enter other social media sites </li></ul><ul><li>Copy and paste mission statement into general information </li></ul>
  11. 11. Benefits of Discussion Boards <ul><li>Encourage dialogue between staff, members and leadership </li></ul><ul><li>Answer hot topics </li></ul><ul><li>Share new ideas </li></ul><ul><li>Member participation </li></ul>
  12. 12. Discussion Boards <ul><li>Start new topic </li></ul><ul><li>Reply to topic </li></ul><ul><li>Delete topic </li></ul><ul><li>Reply to post </li></ul><ul><li>Delete post </li></ul><ul><li>Edit post </li></ul>
  13. 13. Benefits of Events <ul><li>Advertise upcoming schedule </li></ul><ul><li>Promote registration website </li></ul><ul><li>See who is vs. who’s not attending </li></ul><ul><li>Share photos, videos, notes, and links of upcoming events </li></ul>
  14. 14. Events: Step 1 Event Info <ul><li>Event Name </li></ul><ul><li>Tagline </li></ul><ul><li>Event type </li></ul><ul><li>Description </li></ul><ul><li>Start and end time </li></ul><ul><li>Location provides map </li></ul><ul><li>Contact information </li></ul>
  15. 15. Events: Step 2 Customize Class <ul><li>Picture for event </li></ul><ul><li>Bring friends? </li></ul><ul><li>Show guest list? </li></ul><ul><li>Enable Wall </li></ul><ul><li>Photo settings </li></ul><ul><li>Video settings </li></ul><ul><li>Posted items? </li></ul><ul><li>Publicize in search </li></ul>
  16. 16. Events: Step 3 Guest List <ul><li>Invite from: </li></ul><ul><ul><li>Outlook </li></ul></ul><ul><ul><li>Palm Desktop </li></ul></ul><ul><ul><li>.csv </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul>
  17. 17. Benefits of Notes <ul><li>Post links from other websites </li></ul><ul><li>Import RSS feeds into Facebook </li></ul><ul><li>Status updates automatic </li></ul>
  18. 18. Notes <ul><li>Write a new note </li></ul><ul><li>HTML capable </li></ul><ul><li>Import a blog using RSS </li></ul><ul><li>RSS feed for Posted Notes </li></ul>
  19. 19. Write a New Note <ul><li>Title </li></ul><ul><li>Body </li></ul><ul><li>Photo </li></ul><ul><li>Format note </li></ul><ul><li>Publish </li></ul><ul><li>Preview </li></ul><ul><li>Save draft </li></ul><ul><li>Discard </li></ul>Format note
  20. 20. HTML Capable <ul><li>Tags </li></ul><ul><ul><li><b>bold</b> = bold </li></ul></ul><ul><ul><li><i>italics</i> - italics </li></ul></ul><ul><li>Start tags </li></ul><ul><ul><li><b> </li></ul></ul><ul><ul><li><i> </li></ul></ul><ul><li>End tags </li></ul><ul><ul><li></b> </li></ul></ul><ul><ul><li></i> </li></ul></ul>
  21. 21. Import a Blog Using RSS <ul><li>Blog feed </li></ul><ul><li>Google Calendar feed </li></ul><ul><li>Twitter feed </li></ul><ul><li>Each entry appears on status updates </li></ul><ul><li>Links back to content site </li></ul><ul><ul><li>(blog, calendar, etc.) </li></ul></ul>Insert blog feed
  22. 22. RSS feed for Posted Notes <ul><li>Users can subscribe to any posted Facebook notes using published RSS feed. </li></ul>
  23. 23. Benefits of Photos <ul><li>Pictures demonstrate emotion </li></ul><ul><li>Tag other friends who appear </li></ul><ul><li>Create albums of events </li></ul>
  24. 24. Photo Settings
  25. 25. Manage Photo Album <ul><li>Create a photo album </li></ul><ul><li>Edit photo descriptions </li></ul><ul><li>Organize photos </li></ul><ul><li>Add more photos </li></ul><ul><li>Share album </li></ul><ul><li>Post album to profile </li></ul>
  26. 26. Organize Photos <ul><li>Post captions </li></ul><ul><li>Tag friends </li></ul><ul><li>Make album cover </li></ul><ul><li>Delete photo </li></ul>
  27. 27. Add More Photos Organize order of appearance
  28. 28. Benefits of Videos <ul><li>Videos have sound </li></ul><ul><li>Tag friends who appear </li></ul><ul><li>Shared on status update </li></ul>
  29. 29. Videos
  30. 30. Benefits of Wall <ul><li>Everyone can see </li></ul><ul><li>Direct link to contributor’s profile </li></ul><ul><li>Time and date stamped </li></ul>
  31. 31. Wall <ul><li>Features: </li></ul><ul><li>Post to Wall </li></ul><ul><li>Link to name </li></ul><ul><li>Time and date stamped </li></ul><ul><li>Included links </li></ul>
  32. 32. Benefits of More Applications <ul><li>Synchronize existing online profiles with Facebook Fan Page </li></ul><ul><li>Save time by posting to Facebook without login </li></ul><ul><li>Viewers see all activities posted on Mini-Feed </li></ul>
  33. 33. More Applications <ul><li>SlideShare </li></ul><ul><li>YouTube Video Box </li></ul><ul><li>My Google Calendar </li></ul><ul><li>My Flickr </li></ul><ul><li>Twitter </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Visual Bookshelf </li></ul>
  34. 34. Questions to Ask <ul><li>Are we going to set up a Facebook Group or Page? </li></ul><ul><li>Who is to become an admin of the page? </li></ul><ul><li>Do I want members to share their photos, videos, notes, and discuss items? </li></ul><ul><li>What is the liability of the association if a member posts information that is not acceptable? </li></ul><ul><li>Which included and extra applications will we use? </li></ul><ul><li>What are the rules of engagement? </li></ul>
  35. 35. Can You Convert a Group to a Page? <ul><li>Yes </li></ul><ul><li>Contact Facebook Support </li></ul><ul><li>http://www.facebook.com/help/contact_generic.php </li></ul>
  36. 36. For more information… <ul><li>www.DougDevitreDelivers.com </li></ul><ul><li>www.DougDevitre.TV </li></ul><ul><li>http://DevitreDelivers.OurToolBar.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Call me 314.496.5973 </li></ul>

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