This document provides tips and links for using social media to increase sales, security, and success. It discusses optimizing profiles on platforms like Twitter, YouTube, SlideShare and linking them together. RSS feeds from categories of blog posts, YouTube videos and other content are also covered. Shortened links from services like BudURL are presented. Mobile access to these profiles through sites and apps is highlighted. Using Google applications, Facebook pages, and social media management tools like Hootsuite and Twitvid are also summarized. The roles of the speaker and administrator for content creation and optimization across these channels is outlined.

1. Social Media Shortcuts to More
Sales, Security, and Success
by @DougDevitre, St. Louis, Missouri

6. Escape

8. Social
Media?

9. http://Conduit.com

10. http://devitredelivers.ourtoolbar.com

12. Links vs. RSS Feeds

13. http://knowem.com/

14. http://budurl.com/
trackprofiles

15. Every social media
profile creates a URL
http://twitter.com/DougDevitre

16. Important Links
• Bio
• Download picture
• Agreement
• Seminars
• Categories of blog posts
• Media
• Contact form

17. Blog Category Links
• http://dougdevitredelivers.com/category/event-recaps/
• http://dougdevitredelivers.com/category/agents/
• http://dougdevitredelivers.com/category/instructors/
• http://dougdevitredelivers.com/category/realtor-associations/
• http://dougdevitredelivers.com/category/brokers/
“Categories help you micro-niche your blog.”

18. Every social media profile
creates an RSS feed
1. http://www.youtube.com/rss/user/movewithdoug/videos.rss
2. 3.

19. Example RSS Feeds
• Blog
• Category of blog posts
• YouTube videos
• SlideShare presentations
• Podcast audio files
• Favorite websites on Delicious
• Twitter stream
• Flickr photos

20. Blog Category RSS Feeds
• http://dougdevitredelivers.com/category/event-recaps/feed
• http://dougdevitredelivers.com/category/instructors/feed
• http://dougdevitredelivers.com/category/realtor-associations/feed
• http://dougdevitredelivers.com/category/agents/feed
• http://dougdevitredelivers.com/category/brokers/feed

21. http://BudURL.com/
NSA2010

22. 21

23. http://dougdevitredelivers.com/2010/06/handouts-
go-mobile/
• http://m.box.net/shared/xrsdab0p7c
• http://m.facebook.com/
DougDevitreDelivers
• http://m.twitter.com/dougdevitre
• http://m.youtube.com/
movewithdoug
• http://m.flickr.com/photos/
dougdevitre/
• http://m.linkedin.com/members/
8651785/profile
22

24. Blog Post Event Recaps

27. http://www.komodomedia.com/
download/#social-media-mini-iconpack

30. Example RSS Feeds
• http://feeds.delicious.com/v2/rss/dougdevitre?count=15
• http://www.slideshare.net/rss/user/dougdevitre/presentations
• http://www.slideshare.net/rss/user/dougdevitre/favorites
• http://www.youtube.com/rss/user/movewithdoug/videos.rss
• http://twitter.com/statuses/user_timeline/8571172.rss
• http://api.flickr.com/services/feeds/photos_public.gne?
id=28116669@N03&lang=en-us&format=rss_200
• http://friendfeed.com/dougdevitre?format=atom

31. Google Applications
• Choose frequently
used applications
instead of typing URL
in the address bar.

32. Full Screen View
http://www.google.com/calendar/embed?src=dougdevitre
%40gmail.com&ctz=America/Chicago

33. Google Calendar

35. Facebook Fan Page

36. Facebook Profile

37. Involver

38. http://www.allfacebook.com/

39. Twitter

40. Hootsuite

41. Twitvid

42. http://Twazzup.com

43. TwitterCounter

45. http://www.youtube.com/
movewithdoug

46. YouTube Playlists
• Screen capture videos
• Video promos
• Live events
• Video testimonials
• Mobile uploads
• Personal

47. Playlist Views
Grid View vs. Player View
http://www.youtube.com/ http://www.youtube.com/
movewithdoug#g/p movewithdoug#p/p
Every playlist is assigned its own hyperlink.

48. YouTube Favorites

52. SlideShare Search
Optimization
The Title goes in the 1st few
lines of the description and
also in the tags.
50

53. http://www.slideshare.net/
dougdevitre/presentations

54. http://www.slideshare.net/dougdevitre/
power-point-presentations-with-pizzazz

55. http://www.slideshare.net/rss/
user/dougdevitre/presentations

56. Delicious

57. Box.net

58. Online Documents

59. Online Documents

60. Travel
• Itineraries
• Flights
• Hotels
• Rental car
• Itineraries

61. Know the Why
Delegate the
How
58

62. How much are YOU worth per
59

63. Find Your Human
60

64. Post a Craigslist Ad

65. Speaker Responsibilities
• Build relationships
• Speak/consult
• Write articles
• Capture pictures
• Capture videos
• Bookmark sites
• Produce PowerPoint/Keynote/Prezi

66. Admin Responsibilities
• Create accounts
• Optimize profile
• Create toolbar
• Integrate RSS feeds
• Edit raw content
• Optimize and upload
content

67. Optimize and Upload
• Blog posts
• YouTube videos
• Podcasts
• Flickr photos
• Box.net documents
• PowerPoint/Keynote/Prezi

68. http://BudURL.com/
NSA2010

70. thanks