1.
The law 13.709 signed in 2018, as know as Lei Geral de Proteção de Dados Pessoais (LGPD), come into
effect in Aug/2020. LGPD is an attempt to fix the cracks in the country’s IT sector, formalizing data
protection practices while inadvertently increasing the pressure for datacenter providers to ensure the
physical and virtual safety of their sites.
Regulatory framework for data protection are necessary
to ensure the safeguard.
The LGPD law:
• Defined personal data as information capable of
identifying users either directly or indirectly.
• Created a National Authority for Personal Data
Protection in Brazil.
• Stablished several mesuares to ensure the security
of data center facilities, such as track visitor data,
frequently update software and hardware.
• The companies that not attend the law requirements,
must suffer administrative sansactions.
212.4
156.09
86.63
26.98
24.63
24.19
Data breach by country
(# users)
Brazil ranks sixth in the ranking of countries with the highest
numbers of data breaches recorded from January to November
2021.
Source:
SurfsShark

2.
Fonte: IBGE, Data Centre Magazine, Reportlinker
Brazil as the main data center market in Latin America
• Most populous country, with 210 million of habitants, huge
addressable market;
• Brazil has witnessed an absolute growth of 45% in
investments from the 2020 values, due to investments from
colocation providers such as Ascenty, Scala Data Centers,
and ODATA;
• São Paulo receveived more than $295M of investments in
2020, and figures into the 5th emerging data center market.
• Installed facilities of cloud services providers, such as AWS,
Microsoft, and Oracle.
Data center types
Colocation Cloud On Promises
On-premise data storage is the classic private data
infrastructure, it is owned, located, operated, and used by
companies inside their premises. Commonly, this solution is
implemented in small and medium companies, but the
setup can vary based on the amount of data being
processed and stored.
In Cloud computing solution there are no hardware
associated costs for the setup. Small and medium-sized
companies find it to be an essential aspect since the price
for the cloud solution can be significantly less than on-
premise or colocation data centers.
Offer a physical facility that includes space with
the proper power, cooling and security to host
businesses’ computing hardware and servers.
This capacity includes anything from cabinets to
cages or private suites. In this solution its is
common the hyperscale data center, for
companies with vast data processing and
storage needs.

3.
Adressable Risks
Security. Data center facilities provide highly reliable services, including with respect to power supply,
physical security and maintenance of environmental conditions. The operation may fail to provide such
service as a result of numerous factors, including mechanical failure, power outage, human error, physical or
electronic security breaches.
Qualified labour. Brazil is the large economy in latin american, however still classified as an emerging
country. As an emerging country, it presents technological deficit and difficult to find qualified talent to
operate new technologies.
High cost. Data center is a infrastructure that comprises that include switches, storage systems, servers,
routers, and security. As a complex built facility, it presents high cost to construct and operate, in special the
energy cost and import of equipments.
Legal framework. Recently, it was stablished in Brazil the LGPD law, that brings regulation for data storage,
and uses. Despite that, still exist regulatory uncertainty related with tax, and sector law.

4.
emitida e
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Companies Financials Operational KPIs Market Share (%)