9. Trends: Social Media Releases
What makes a release
“social?”
• Features Social Media
ingredients:
10. Trends: Social Media Releases
What makes a release
“social?”
• Features Social Media
ingredients:
• Links to bookmarking
networks
11. Trends: Social Media Releases
What makes a release
“social?”
• Features Social Media
ingredients:
• Links to bookmarking
networks
• Contextual tags
12. Trends: Social Media Releases
What makes a release
“social?”
• Features Social Media
ingredients:
• Links to bookmarking
networks
• Contextual tags
• Ability to track and host
conversations
13. Trends: Social Media Releases
What makes a release
“social?”
• Features Social Media
ingredients:
• Links to bookmarking
networks
• Contextual tags
• Ability to track and host
conversations
• Ability to discover them within
social networks
16. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
7
17. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
7
18. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
7
19. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
7
20. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
• RSS for the company news, product info or both
7
21. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
• RSS for the company news, product info or both
• Post in social network (Facebook, etc.)
7
22. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
• RSS for the company news, product info or both
• Post in social network (Facebook, etc.)
• Blog this (links to blogging platforms)
7
23. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
• RSS for the company news, product info or both
• Post in social network (Facebook, etc.)
• Blog this (links to blogging platforms)
• Share on Twitter, Jaikue, Pownce or Tumblr
7
24. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
• RSS for the company news, product info or both
• Post in social network (Facebook, etc.)
• Blog this (links to blogging platforms)
• Share on Twitter, Jaikue, Pownce or Tumblr
• Bookmarks
7
25. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
• RSS for the company news, product info or both
• Post in social network (Facebook, etc.)
• Blog this (links to blogging platforms)
• Share on Twitter, Jaikue, Pownce or Tumblr
• Bookmarks
• Relevant links
7
26. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
• RSS for the company news, product info or both
• Post in social network (Facebook, etc.)
• Blog this (links to blogging platforms)
• Share on Twitter, Jaikue, Pownce or Tumblr
• Bookmarks
• Relevant links
• Digg, Reddit, and other relevant news aggregators and communities.
7
27. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
• RSS for the company news, product info or both
• Post in social network (Facebook, etc.)
• Blog this (links to blogging platforms)
• Share on Twitter, Jaikue, Pownce or Tumblr
• Bookmarks
• Relevant links
• Digg, Reddit, and other relevant news aggregators and communities.
• Comments - Maybe also include a link to a hosted network on Ning
or even a discussion forum on Tangler or Google Groups
7
32. PitchEngine
What is PitchEngine
• A new approach to reach
your audiences
• A free alternative to offings
from PR Newswire,
BusinessWire or MarketWire
33. PitchEngine
What is PitchEngine
• A new approach to reach
your audiences
• A free alternative to offings
from PR Newswire,
BusinessWire or MarketWire
• An excellent way to both
speak directly to your
audience and boost SEO
38. Trends
The “new media” market is maturing
• Facebook is 5 years old and has 200 million
members. 100 million log on every day!
11
39. Trends
The “new media” market is maturing
• Facebook is 5 years old and has 200 million
members. 100 million log on every day!
• LinkedIn is becoming a mainstream tool with
more than 135 million users spanning 170
industries. A new user joins every second
11
40. Trends
The “new media” market is maturing
• Facebook is 5 years old and has 200 million
members. 100 million log on every day!
• LinkedIn is becoming a mainstream tool with
more than 135 million users spanning 170
industries. A new user joins every second
• Twitter, the fastest growing, has 16 million+
users
11
43. “The Obama Generation”
• Always had the President as their Facebook friend
• The President was always the top Twitter user as far as they
can remember
12
44. “The Obama Generation”
• Always had the President as their Facebook friend
• The President was always the top Twitter user as far as they
can remember
• Their President has always addressed them on Saturday
mornings on YouTube
12
45. “The Obama Generation”
• Always had the President as their Facebook friend
• The President was always the top Twitter user as far as they
can remember
• Their President has always addressed them on Saturday
mornings on YouTube
• They have always been connected to their friends to discuss
topics and join causes in social networks
12
46. “The Obama Generation”
• Always had the President as their Facebook friend
• The President was always the top Twitter user as far as they
can remember
• Their President has always addressed them on Saturday
mornings on YouTube
• They have always been connected to their friends to discuss
topics and join causes in social networks
• Blackberrys are the new scepter of power, and a status
symbol
12
47. “The Obama Generation”
• Always had the President as their Facebook friend
• The President was always the top Twitter user as far as they
can remember
• Their President has always addressed them on Saturday
mornings on YouTube
• They have always been connected to their friends to discuss
topics and join causes in social networks
• Blackberrys are the new scepter of power, and a status
symbol
• During this administration, Whitehouse.gov will transform
from a destination site to a place where constituents will have
two-way conversations with peers and the administration
12
55. Trends
• YouTube accounted for more traffic in
2007 than the entire Internet in 2000
• Tina Fey’s acceptance speech at the
Emmys for 30 Rock listed all the places
you could watch the show -- “on NBC-
TV” came last
20
17
56. Trends
• YouTube accounted for more traffic in
2007 than the entire Internet in 2000
• Tina Fey’s acceptance speech at the
Emmys for 30 Rock listed all the places
you could watch the show -- “on NBC-
TV” came last
• Gary Vaynerchuk’s Wine Library TV gets
more than 50,000 downloads every day
and has landed him on major talk shows
20
17
62. Trends: Simplot Case Study
Successful brands/companies will not have “a
Facebook page,” they will have a complete online
brand management strategy.
Spud Bros. has:
22
63. Trends: Simplot Case Study
Successful brands/companies will not have “a
Facebook page,” they will have a complete online
brand management strategy.
Spud Bros. has:
• Facebook
22
64. Trends: Simplot Case Study
Successful brands/companies will not have “a
Facebook page,” they will have a complete online
brand management strategy.
Spud Bros. has:
• Facebook
• Blog
22
65. Trends: Simplot Case Study
Successful brands/companies will not have “a
Facebook page,” they will have a complete online
brand management strategy.
Spud Bros. has:
• Facebook
• Blog
• Twitter
22
66. Trends: Simplot Case Study
Successful brands/companies will not have “a
Facebook page,” they will have a complete online
brand management strategy.
Spud Bros. has:
• Facebook
• Blog
• Twitter
• Cable Advertising with Twitter/SMS Overlay
22