4. The Company’s internal environment Top Management Finance Manufacturing Purchasing Accounting R&D Marketing
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6. Types of Customer Markets Consumer markets Business markets Government markets Reseller markets International markets Company
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Editor's Notes
Philosophy Recognition that our customers are unique with their own culture, image, workplace issues, change rates Recognition that standard solutions do not work Recognition that each customer needs to be treated as and individual market Manufacturing Flat organizational structure, easy to get to the right resources, greater empowerment Mass customization Vs. mass production Highly vertical and highly integrated operation Cellular organization - lot size of one