ebooks and enhanced ebooks - IDPF Book Expo May 2013
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The document discusses trends in the physical and ebook book markets, including declining sales of adult non-fiction books. It then describes an enhanced ebook called "Shakesperience" that aims to make Shakespeare more engaging for students by incorporating multimedia elements. The document also discusses personalized children's books under the "Put Me In The Story" brand that allow inserting a child's name and photos into classic stories. It argues enhanced books should focus more on personalized experiences for readers rather than just adding content to existing works.
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ebooks and enhanced ebooks - IDPF Book Expo May 2013
- 2. 651233 590840 550000 600000 650000 700000 2011 2012 -9.27% Source: Nielsen Bookscan Total US Physical Book Market
- 3. US Physical Book: Adult Fiction 162919 145469 125000 150000 175000 2011 2012 -10.71% Source: Nielsen Bookscan
- 4. US Physical Adult Non-fiction Sales 267061 232411 200000 225000 250000 275000 2011 2012 -12.97% Source: Nielsen Bookscan
- 5. What‘s Selling in eBooks Adult NonFic 13% Adult Fiction 85% Kids 1% YA 1% 2011 Adult NonFic 14% Adult Fiction 80% Kids 2% YA 4% 2012
- 6. The Problem of Adult Non-Fiction Declining physical book sales Not selling well in ebooks Has led to…real effort against creating enhanced books with additional content (audio, video, animations, photos, illustrations, g raphs, etc.)
- 11. Shakesperience
- 12. The problem of Shakespeare
- 14. ―boring‖ • ―not even the third of the reading makes sense‖ • ―writing or speaking doesn‘t make sense to people anymore‖ • ―don't find it very interesting‖ • ―really boring‖
- 15. the problem of Shakespeare Teachers have told us ―it takes about 3 weeks to get kids into Shakespeare‖
- 16. the problem of Shakespeare Can we make learning, engaging with, immersing in Shakespeare … easier
- 17. Shakesperience Can we support different learning styles? Visual – Images from great performances set the stage Auditory – Embedded audio from multiple actors show you the powerful spectrum of interpretation Kinesthetic – You‘re literally interacting with the content
- 18. Touchable interface = language at your fingertips
- 19. Shakesperience Lean forward vs lean back experience
- 26. Shakesperience development Developed our own content with world class Shakesperean scholars developing the text Started with enhanced p- books iBooksAuthor platform allowed us to create more powerful experience Allowed highly favorable pricing—$5.99 Rights to additional assets still very expensive (both time to permission and $)
- 27. Shakesperience development Started in iBookstore Developed both for personal use and classroom use Added VitalSource platform Sharing of notes in classroom Cross-platform
- 33. Some tools beginning to appear (on platforms) & tackling this issue
- 34. Some advice… Be graceful and intend the experience. Tech is an ally but is not the driver. Think in terms of the experience Publishers should have a group (or the knowhow) to build and scale solutions that are implemented by, and of course partnered with, delivery services.
- 36. “You’ve got to start with the customer experience and work back toward the technology — not the other way around.” —Steve Jobs, May 1997
- 37. What if enhancement started not from the content but from the reader/user
- 38. Personalization as a form of enhancement…
- 39. Focusing on YOU…(the user/reader) YOUR NAME & FAMILY YOUR IMAGES
- 40. Personalization as a form of enhancement YOUR LANGUAGE Immediate access to translation YOUR NAME & FAMILY Personalized books YOUR FRIENDS Social reading YOUR LOCATION Localized titles YOUR IMAGES (photos, etc.) Scrapbooking 2.0 YOUR DATA Education platforms
- 42. Loads of additional content. Glo Bible
- 43. • MyGlo: ―personalize your Bible experience with bookmarks, Scripture notes, customizable Bible reading plans and a journal‖ • Custom Bible Reading Plans: ―Create your plan, set your pace and reach your goals with Glo.‖ Glo Bible
- 48. Beyond the APP… PutMeInTheStory.com sells printed personalized version of these bestselling books
- 49. Creating books to cherish forever …
- 50. Great press … As seen in the New York Times: Children‘s Books Starring Your Own Children ―‗Put me in the story, Mom!‘ Now you really can.‖—The Christian Science Monitor
- 51. ―I am excited and proud to be a debut author with Sourcebooks new e-initiative that will offer kids and parents a new way to connect with a love of reading!‖ —Marianne Richmond, November 2012
- 52. ―We‘ve been so pleased with the Put Me In The Story books that we recommend them to anyone looking for the perfect children‘s gift. The books are a true keepsake that will be treasured in years to come‖
- 54. Welcome to Put Me In The Story, Sesame Workshop! (Feb. 2013)
- 55. Welcome to Put Me In The Story, Berenstain Bears! (April, 2013)
- 56. photo gift books soft launched Q2 2013 with Greg Lang‘s four bestselling titles (over 4 million copies sold)
- 59. Personalized photo gift books: scrapbooking 2.0?
- 62. • APP and Print • Bestselling Books – Beloved Stories • Organized and Developing Platform for Brands and Authors • Perfect Gift Platform—self-expression with help • Children‘s and Photo Gift Books Why is Put Me in the Story New:
- 63. Put Me In The Story– What‘s different: • Collaboration – not every personalization is the same • Creating a virtuous circle that impacts all 3 parts of the relationship: the adult, the child and the book • Building a first love of reading • Building a bridge to what to read next • Creating our own IP
- 64. Shift focus from book content … to READERS
- 65. 2 approaches to enhanced books • Start with content • What makes sense? • What adds value? • Start with reader • What makes sense? • What adds value?
Notas del editor
- Very real decline in the overall size of the p-book marketNot a complete representation since there are retailers missing here.
- But here’s the real problem…"Not much evidence #ebooks sell much outside (of)...narrative reading." @MikeShatzkin ahead of #Publaunch #BEA13
- Rights for these additional assets don’t exist with traditional book publishers (there are exceptions…
- And a good example is the work that’s being done with respect to -- The problem of ShakespeareNow you may not have known Shakespeare had a problem but if you walk into a classroom when a teacher is first starting to teach Shakespeare, this is what you see. [bored students]Frankly, given that Shakespeare is full of swear words, sex and violence, you’d expect these kids to be a bit more excited. The problem for students is they don’t understand what he’s saying.
- And this is why, this text (which looks like this) is getting between them and the ART, it’s actually between them and learning. So a number of publishers (ourselvesincluded) are working on new kinds of Hands-on touch interface to solve this problem of language. And I’m just going to show you one example.
- What kids say…both high school students and college students struggle with Shakespeare.
- But teachers tell us that "it takes about 3 weeks to get kids into Shakespeare." By the way, stage performers say the same thing — it takes time for audiences to get comfortable with the language and at some point (usually 15-20 minutes into the show) the audience "clicks over."
- What’s involved here …
- The problem of video --
- Remember sudentstold us…Language is difficultRepeated interruptionImmersion? Flow?At your fingertip translations… creating immediate translation
- Another area that required a lot of user-centric research. Multiple sources of audio…the role of interpretation.The problem of video – B. Understanding that performance is different from a novel. Interpretive text. Role performance plays in making Shakespeare come to life. Different actors interpret roles differently.
- By the way, this is from yesterday’s New York Times Book Review, Which featured our Shakesperience, Touch Press and Faber’s THE SONNETS BY WILLIAM SHAKESPEARE and the Shakespeare and shaeksperarepro app. The piece encded: Perhaps all the world is a stage. Thanks to these ingenious apps, the world of Shakespeare is certainly much easier to comprehend.
- SHAKESPERIENCE video. C. And then there’s a bonus. F. Scott Fitzgerald’s dignified reading of Othello’s speech to the Venetian Senators. Combination of embedded glossary and remarkable performances seems useful for getting into the text and for understanding and learning more easily. Obviously we’re just beginning to do this kind of development but you get the idea.
- Another area that required a lot of user-centric research. Multiple sources of audio…the role of interpretation.The problem of video – B. Understanding that performance is different from a novel. Interpretive text. Role performance plays in making Shakespeare come to life. Different actors interpret roles differently.
- Another area that required a lot of user-centric research. Multiple sources of audio…the role of interpretation.The problem of video – B. Understanding that performance is different from a novel. Interpretive text. Role performance plays in making Shakespeare come to life. Different actors interpret roles differently.
- We’re using other peoples tools as well as developing our own stuff.
- The walls need to be torn down and it needs to be about the content, elegantly delivered without the distraction and tedium of segmented platforms
- Problems with enhanced books
- This is the fundamental idea
- I believe that this is actually the future of enhancement. That we’ve got to flip from trying to add “content” to adding “tailoring and simplicity”
- What’s involved here…
- Today, we’re introducing new ways of actually connecting you and the book more intimately…putting YOU into a story. Put me in the story: This is something new… an innovative new personalized children’s book platform that creates personalized books with the child’s name throughout each bestselling story. You can customize a digital book using your child’s name and picture. Play video here
- Not surprising, this is a captivating and magical experience for any child and an amazing experience for parents. And that’s exactly why We built Put Me In The Story to create greater bonding through and with books, and to change how kids grow with books. The goal is to engage kids more deeply with stories that include them as a phase towards being more deeply engaged with books of all kind. By the way, The app is free and comes with a free book. I'd love to hear what your experience is.
- This idea is also prettynew. think about this…You’re making changes to someone’s copyrighted (and very successful) content and using it to express your feelings!We launched this last week. Its been the fastest launch we’ve ever had. People really like it.
- Launched
- Creating keepsakes. In an age when digital is ephemeral, we’re creating books that will be treasured forever.
- By the way, our authors are REALLY excited about it (but we’ve communicating about this a lot). And we built PMITS to extend their connection to their readers.
- Berenstein Bears concluded. Should be announced in the next few weeks. Hello Kitty at contract. Nickelodeon in process. Expect 6 brands from there. Hasbro now under discussion (lots of big brands there though we have to be very careful to not over mass market the brand). Sesame Workshop is very happy with what we've done with our first title Elmo Loves You. (They gave me the photo attached, which we obviously share with all the hardworking folks on your team!!). They've offered us two new sets of books which we are now evaluating. You should expect this relationship to grow.
- Both app and web site printed books.
- The big word here is gift: I call it enhanced or supported self-expression
- But that’s actually not all that’s different.
- This is a profound change. Not a small one. And it creates a tremendous amount of opportunity as you start thinking in terms of user experience and user needs.
- Same sorts of question…different starting place…
- I invite you to join us in any of our endeavors. We’re at the transformation of the book .it’s happening faster than we ever imagined. All of us, together, are creating a completely new future for the book, for authors, for readers. It’s really time for us to break some of the boundaries that separate us and try to grow some of these new ideas. I hope we’ll have a chance to work together. Thank you.
- Same sorts of question…different starting place…