1. Effective Job Search Using Online Tools
March 13, 2012
Presented by: Victoria Montgomery, Drake Global Tech

2. Agenda
• Your online job search – LinkedIn
• Other online tools for finding a job
• Tips for applying online
• Social networking for your career
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3. Social Career Networking - LinkedIn
“Reverse” headhunt: find the hiring manager on LinkedIn
and connect directly
• If a job is posted, you can often see who’s posted it
and contact them directly, even if it’s just to
introduce yourself
Warning: Do not annoy the poster! Just introduce yourself
and make them aware you exist
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4. Social Career Networking - LinkedIn
Company Pages:
Internal postings may appear on company websites before
they appear on job boards
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5. Social Career Networking - LinkedIn
LinkedIn Groups
Job opportunities are
frequently posted on group
message boards:
• Share articles, opinions
and receive feedback
from the community
• Build your network with
decision-makers /
influencers
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6. Online Job Boards
There are several job boards that are updated daily and
are free to use if looking for work:
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7. Company Career Pages
Internal postings may appear on company websites
before they appear on job boards:
• These are updated frequently, depending on the size of
the company
• When applying to larger companies, use relevant
keywords on your resume
• You can also try contacting the HR department to learn
more about the position (Only if it says on the posting
that you may contact the company)
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8. Creating Your Online Profile
The Importance of a Complete Profile:
• If you’re using LinkedIn to try and find a job, you want to
have a solid online presence
• Avoid an incomplete profile by following LinkedIn’s
guidance to complete your page
• Be creative!! Grab attention. Make it memorable.
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9. Creating Your Online Profile
Play around with your professional headline, if you’re
looking for work, there are dozens of creative ways to
phrase it:
• “Exploring new opportunities”
• “Seeking a change”
• “Not working”
• “Creative Professional looking for new opportunities”
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10. Creating Your Online Profile
Have a GOOD picture:
BAD BAD GOOD
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11. Inviting Someone to Connect Online
• Always, always, always, write a personal message
• Be genuine:
– people are more inclined to talk you if they sense you
aren’t using them
• Try to schedule an “Information Call”:
– Goal: to learn more about the industry and what a
career is like in industry X
– Once you have the call, try to schedule a coffee
meeting
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12. Tips for Applying
1. Have a Plan
– Don’t go into your search blind
– Narrow down what you REALLY want to do and who
you REALLY can see a career with
– Get a list of 10-20 companies and start hunting
2. Connect on LinkedIn with people in the company
who can help you with your search:
– Remember to have a complete profile
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13. Tips for Applying
3. Tailor your resume to the job description if there is
one available
– Your job at Burger King in 2001 may not be relevant
4. Hit them with the “Highlights”
– Having a cover letter isn’t always necessary
– If you have a professional summary at the beginning
of your resume, it can be just as effective if you tailor
it to the job you’re seeking
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14. Tips for Applying
5. Follow Up
– Don’t annoy the person you’ve made contact with, but
do let them know you appreciate them taking the time
they spent talking to you
– Short & Sweet thank you email does the trick
– Check in every 1-2 weeks, ask them how they are – if
you talked about anything personal (pets etc.) ask
how they are
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15. Tips for Applying
6. WIIFM
– What’s In It For Me?
– Why should the person you’re talking to hire you?
– What makes you better than the 10 people beside
you doing the same job?
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16. Other LinkedIn Tips for Applying
• Follow Companies
• Join Groups
• InMails
• Profile Badge
• Premium Account
• Introductions
• OpenLink
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17. Contact Victoria: For Current Job Openings:
Email: Visit: http://www.drakeintl.com/
vmontgomery@na.drakeintl.com Click the “Jobs” Tab on the
LinkedIn: homepage
http://www.linkedin.com/in/vnmo
ntgomery “Like” our Facebook Page and
gain access to new jobs across
Canada
THANK YOU
For Questions Please Contact Victoria Montgomery
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