University of Limerick (Training Session, June)
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This document provides an overview of using social media for raising one's academic profile online. It discusses common misconceptions about digital media, the importance of having an online presence through platforms like Google, YouTube and academic networks. Specific guidance is given on setting up profiles on Twitter, Facebook, blogs and LinkedIn. Considerations around copyright and using multimedia in teaching are also briefly covered.
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University of Limerick (Training Session, June)
- 1. D R B E X L E W I S , D I G I TA L F I N G E R P R I N T U R L : H T T P : / / J. M P / L I M S O C M E D J U LY 2 0 1 3 F O R : H T T P : / / W W W. U L . I E Raising Your Academic Profile (Online) This work is licensed under a Creative Commons Attribution 3.0 Unported License.
- 2. What do many people think digital is about? Image Credit: Facebook Meme
- 3. Let‟s “tweet” each other… Image Credit: iStockphoto
- 6. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing
- 8. What is Social Media? http://youtu.be/MpIOClX1jPE
- 9. Remember “Social”… Image Credit: iStockphoto
- 10. Y O U A R E A L R E A D Y O N L I N E … G O O G L E Y O U R S E L F Why Be Online?
- 11. Google Search
- 12. Google Images
- 13. Search YouTube
- 14. “The Long Tail”
- 15. “digital media Christian Bex”
- 16. “Rebecca Lewis” “Keep Calm”
- 19. So: What did you find?
- 24. http://www.heacademy.ac.uk/OER “Open educational resources are digital materials that can be used, re-used and repurposed for teaching, learning, research and more, made freely available online through open licenses such as Creative Commons. OER include a varied range of digital assets from course materials, content modules, collections, and journals to digital images, music and video clips.” http://devcsi.ukoln.ac.uk/files/2011/04/DevCSI-OER-Wordle.jpg
- 25. So, would you put your teaching material online?
- 27. What about the “impact agenda”? http://www.rcuk.ac.uk/kei/impacts/Pages/meanbyimpact.aspx
- 29. Getting picked up by the press… http://j.mp/bexnytimes http://j.mp/bexlatimes
- 30. Why do you want the media to pick you up?
- 31. Media Guide to Expertise
- 35. Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist Digital Literacy "digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society”
- 36. When was this said? An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
- 38. What about this one? The new technologies will bring „every individual… into immediate and effortless communication with every other‟, „practically obliterate‟ political geography, and make free trade universal. Thanks to technological advance, „there [are] no longer any foreigners,‟ and we can look forward to „the gradual adoption of a common language.‟
- 40. Moral Panics “Furedi suggests that moral panics have a tendency to occur „at times when society has not been able to adapt to dramatic changes‟ and when such change leads those concerned to express fear over what they see as a loss of control.” http://www.aber.ac.uk/me dia/Students/lcs9603.htm l Image Credit: Stockfresh
- 41. Push/Pull Economy Care for others - genuinely Know that the world doesn’t revolve around you Be ‘remarkable’, be different Earn the right to have others take notice of you Be grateful if ONE person cares what you’re doing Have something to say that matters Do stuff that matters – make an impact Strive to bring value to everyone you connect with Be fantastically generous with our time, money, and kindness Be outrageously committed to making the world better It’s all about relationships – build & nurture them Thanks @ianaspin (http://bigbible.org.uk/2010/10/the-eleven-commandments/)
- 42. Some of the Tools
- 50. Human Beings at Machines, not “are machines” http://www.sxc.hu/photo/192333
- 51. Defining You How do you define what you are and what you do? What message(s) do you want to get across? What practices do you want to share? What action do you want to be taken? What event(s) might you want to promote? What might you want to reflect upon?
- 52. Discussions
- 53. What are your values?
- 54. Who is your audience? http://www.rgbstock.com/photo/mjQsEks/Theatre+Seats
- 55. Define your audience Male/Female? Age? Culture/Nationality? Beliefs? Academic Level? Attitudes/Behaviour ? Friendship Group? http://en.wikipedia .org/wiki/Persona_ %28marketing%29 http://heidicohen.c om/marketing- persona/
- 56. Discussions
- 59. UL has a Social Media Policy: available for staff to view on the Staff Communications & Media Support link on the Corporate Affairs webpage www.ul.ie/news UL has very active social media sites: we encourage staff to use these active channels for messaging relating to programmes, research, UL news. For further details or advice in terms of using the existing social media channels, contact Corporate Affairs – Christine Brennan, Protocol Public Relations & Communications Officer Christine.brennan@ul.ie Ex 4921
- 60. Twitter
- 66. Twitter Essentials Tweet: 140 Characters ReTweet: (RT) Acknowledge the source @username Direct Message (DM): „Private‟ message Trending Topic #Hashtag Lists
- 67. Join the Conversation: #Hashtag
- 72. Facebook
- 77. What can you do on Facebook? Find friends Post status updates Comment on others photos Post & Tag people in photos Offer pastoral care Leave public messages on the „wall‟ Send private „messages‟ Join Groups, Like Pages Link to other social media Set up events
- 78. The power of „Like‟
- 80. BigBible: Page
- 83. BigRead: Group
- 84. Event
- 85. Find some more information… http://digital-fingerprint.co.uk/wp- content/uploads/2011/06/Setting- up-a-Facebook-Account.pdf http://digital-fingerprint.co.uk/wp- content/uploads/2011/06/Facebook -Like-Page.doc http://www.slideshare.net/drbexl/fa cebook-13863451
- 87. Blogging
- 88. Blog Characteristics? A reverse diary (most recent entry first) A publically accessible personal journal Reflections, comments and hyperlinks Commentary/news on a particular subject Text/Image/Links including media Interactive, especially comments Potentially informal tone
- 91. What kind of content works? “See what we‟ve been up to” Thoughts & Reflections Reviews (Books, films, websites, etc) Challenging ideas for debate Interviews (Text, Audio, Video) „Best Of‟ Content „How-to‟ Posts 10 things you can… Guest Posts
- 96. What do you like? What don’t you like? What are your observations?
- 97. Think About Who are you blogging for? How often can you blog? What style of blog will you use? What content can you produce? What do you want Google to find? Who else can you bring on board?
- 98. http://www.slideshare.net/rohitbharga va/the-25-basic-styles-of-blogging- and-when-to-use-each-one
- 99. What does a blog post look like? 300-800 Words Internal Headings/Bolded Sentences At least 1 image 1 idea per post, around KEYWORDS Headline = assume reader won‟t read article Careful „twists‟ on words, don‟t mislead Clarify if it‟s a personal opinion Spelling/Grammar
- 100. Categories & Tags
- 101. Keep People Reading
- 102. How do you get people to (continue) read(ing) your blog? Pull vs Push content Interesting content Regular schedule (set posts in advance) Take comments seriously Social media – especially Twitter Comment on others blogs Offer thought leadership Post URL on printed materials.
- 118. Want to connect with corporates & big business?
- 122. LinkedIn: Groups
- 126. So, do I need to worry about Google+? https://plus.google.com/u/0/104673457166214487444/
- 127. One last tool…
- 129. http://mashable.com
- 131. Principles of Good Engagement • Be interesting • Be encouraging • Be active • Be helpful • Be authentic
- 132. When? It takes TIME… Source: http://www.rgbstock.com/download/lusi/mgyp0Lm.jpg
- 133. Strategise Which Media? Who? How often? To achieve what?
- 134. TECHNOLOGY in the Classroom All technologies offer AFFORDANCES, CONSTRAINTS and change SOCIAL PRACTICES What has been made possible with the introduction of „technology enhanced learning”? How has “technology enhanced learning” limited our activities? How have our practices/habits, etc. changed since with “technology enhanced learning”?
- 137. How would you use these tools in the classroom? Facebook? Twitter? Blogging? YouTube? LinkedIn? Pinterest? Skype?
- 138. Any other tools you’ve used?
- 139. Copyright Really important to be aware of…!!
- 140. Image Sources, e.g. FREE Flickr Creative Commons: http://www.flickr.com/creativecommons http://www.sxc.hu http://rgbstock.com PAID http://stockfresh.com/ http://iStockPhoto.com
- 141. 1) From today, and from your wider experience, think what you‟ve seen that has drawn your/others attention? Create a „board of ideas‟ With credit to http://www.scannercentral.co.uk for the original exercise http://www.sxc.hu/photo/1351988
- 142. 2) Discuss & define (an) action Identify what you want to do in one sentence. Articulate what excites you about that Identify opportunities to collaborate http://www.sxc.hu/photo/1358284
- 143. 3) Identify the obstacles that may be in the way. Brainstorm ways to get past those obstacles http://www.sxc.hu/photo/726569
- 144. 4) Write your name//1 sentence summary for an action that you can undertake in about an hour. http://www.sxc.hu/photo/1179337
Editor's Notes
- 10-4 inc lunch – so about 5 hours of time)
- Is this your experience? Right, so we’re going to see what else we can do with this…
- Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter.
- [Form: Twitter exercise]
- Something about me … often gets people talking to me – esp if I wear t-shirt as in my Twitter photo… http://www.regretsy.com/2011/04/01/keep-calm-and-prosper/
- Commonality – finding a starting point & getting to know each other – essential building blocks of any relationship, etc… with a strong focus on LISTENING! You’re looking to provide information, engage in dialogue, listen to your audience … build a community who will be interested in the other things that you do ..
- What do you think about what is portrayed in this video?
- Far too many times when people talk about social media, they focus on the word ‘media’ (or technology), rather than the word ‘social’ which is surely what we should be focusing on … we are looking to build relationships, which require good communication (rarely do you want to get “the IT Guy” doing your social media … you need someone who is good at comms)….
- Want you, in a minute to take time to look for yourself on Google, and then your specialist research area (if academic)…. Just show you some of the stuff that can be found if you look for me/some of my research…
- Me, aside from one on first page, first 4-5 pages are all me… that’s largely because I’ve taken the time to be online…
- Note importance of images – what happened when I changed my website – lost links/visitors … now slowly building up again…
- These I need to work on – these are not great (and YouTube is the 2nd busiest search engine after Google)..
- Choose some search terms to search for yourself… and see where you’re coming from… http://www.empowernetwork.com/rlane/files/2013/04/long-tail-keywords.jpg
- See the “tighter” choice of networks…
- My PhD was published under my full name – before I stopped using it – but it picks up lots of the Keep Calm stuff… so look for different variations …
- Couple of other places you might want to look…
- (Can do this live with a couple of people…)
- Value – about yourself, and your research interests…
- Putting research online (anyone tried this?)
- 4 goes to get self in - even though what was on there was MY research, had to go and find some new research to get registered… means I get picked up in lots of places… this is basically about populating myself all over the web with material I already have… Drives lots of traffic…
- Part of OER …
- Growing encouragement/debate re: OER, etc…
- Drives traffic back – esp if link to bio page online…
- Not sure where all of these are … link back to..
- Lots of it is tied in with the idea that we in the academy are seeking to “justify” the funding that we get … [all of us can fit under bottom-right]
- Makes a real difference to whether you get found … but they found me because of my blog, etc… and I talked to e.g. Barter Books to ensure that MY history was registered…
- Remembering that the digital is only PART of the media … that the press (whether online or offline) have years of credibility, etc. built upon – and you’ll really notice a difference in traffic if you’re found in a newspaper…
- Something I need to get around to joining … although taking the time to meet f2f with someone from the Media Relations Team has made a big difference…
- Led to some radio, local press coverage … and if we help provide the content they can do more…
- I’m thinking this is Limerick’s equivalent. How many of you are on there, and have thought carefully about what you’ve written – e.g. keywords that the press might be searching for…
- Another place to consider looking .. This seems to have settled as the key place to connect with other academics … you’ll see even though I’ve not put much on it, still getting people looking … probably would lead to more connections if I took the time! Note a great opportunity to link to papers that you’ve done, etc..
- This is the JISC definition for ‘digital literacy’ … discuss? We need to get past some of the fears…
- You might decide that you want to think further about what your “10 commandments” of engaging online might be… Here I want to emphasise from Ian Aspin who has some of the most followers on Twitter for a non-celeb… that it’s a “pull” economy – we have to earn the right for people to take notice of us – most of the public wouldn’t see us as having a ‘God-given right’ – we need content that will be interesting & draw people in… (dense academic text may not be the best here…)
- Be aware that ‘social media’ is not someTHING, but a group of THINGS … here’s an idea of how many … and
- Qualman – 4 mins (business focused, but worth thinking about…)
- Ever seen this? Quite old now (last year!), but quite helpful in demonstrating the purpose of different spaces online and which aspects you may emphasise.. E.g. on Twitter looking to build relationships around common interests, whereas Facebook to develop those you already have – will change the kind of things that you can say… We’ll come back to this after the break!
- Post-it note exercise… what can you see within academic spaces?
- Online/offline = REAL – not the same, but real!
- Always remember that there is a human being at the other end of the keyboard - each uniquely created by God… and as is noted by many communicators is not what you’ve said, but what others have ‘heard’ … not everyone receives the message that you send in the same way .. And one message definitely doesn’t fit all… we’re in the world of what is described as “the long tail”, where rather than being able to send out a mass message, we have to have more concern with individuals (which I always hope we as Christians do anyway, but…. ) – Google searches for ‘niches’ (small keywords/multiple entry points, etc.) So…
- Exercise – think about the values you want to embody in your (online) communication … remember that online should be but part of what you are doing – so it should fit with everything else you are doing, and should be part of strategic discussions…
- Who is your audience (doesn’t matter so much about the platform at the moment)…
- One you might be familiar with … we can go into my account live to have a look in a bit … see the kind of “tone”, etc. that’s used… Missing an opportunity with the bio – especially see responses in last 24 hours re the dog story – clearly there’s no one to respond on a bank holiday … manage expectations in the bio!
- Go live.. And see these in action…
- Think about what kind of keywords you might be looking for online?
- Has become incredibly “normal” since many TV programmes give out hashtags – don’t even have to watch BBCQT these days… but perversely I’m more likely to!
- Another worksheet…
- Here’s my suggestions for a ‘daily workout’ – anticipated to take around 20 minutes a day… worth the investment – really has to look active to generate interest!
- What communities do you already have to tie in with? Zuckerberg – community
- The power of sharing – the need to amplify..
- http://www.limerickleader.ie/news/leader-local/dog-lured-to-its-death-by-university-of-limerick-students-in-drunken-game-1-5146594 (having to respond to something appropriately – quickly – because of Bank Holiday is no response to this story) …
- This was what I found when I looked on UoL blogs… I wouldn’t really call these blogs – more marketing blurb…
- Was looking for a URL a bit like this (not that I think this is the best example of what a uni blog can do, but how might we bring in academic expertise, without having to run own blogs but making use of Uni platforms?)
- 1:37 – why might you want to blog – helps focus the ideas, people might want to listen to you – size of audience not important – is about quality of audience…
- Have a look at what’s out there, start to make a list of what you like/don’t like…
- This kind of content will inform your ‘about page’, and also how you structure all your other information!
- What do each of these mean? Limits and possibilities …
- Worksheet – we can work through this at the end if time… but it’s fairly straightforward … and thinking about WHAT you put on a video is more important in many ways…
- Create video – and amplify…
- Discuss this? Spelling! Academic “blurb”, all professional – is that OK or not?
- What about the fact that this is the most likely thing that prospective students might see? What else might you be able to do academically (as you, or encouraging your class to do via assignments) that gives a more interesting range of content online?
- If you want to see what people have enjoyed in the past year … what will people watch?! Yes,… cats… no we’re not going to look!!
- 1:47 – what puts this kind of smile on a child’s face – and would you guess the brand before the end if you didn’t already know?
- 1:40 – v. clever – tapping into a huge phenomenon … finding the right hooks…You’ll see we’re looking to the secular world for inspiration here … we are in the world (if not of it) – how do we speak to people…
- Tying into current memes and taking the time to do it well (enough) – this went viral! V good quality – usually immediacy more important than quality. [Harlem Shake?]People listen because these are fun (not preaching) – people also like to insights into a particular way of life … Cultural understanding – does this make sense in an increasingly globalised world – probably – especially after so much focus on Britain/the Royals in the past couple of years…
- Also CV share, etc. but typical audience…
- 2nd largest numbers… linked in with Google SEO… questionable how real all that action is…
- “The visual turn”
- Power of infographics … academic writing can be quite dry…
- At all times – remember!
- … and don’t forget the cat.
- No fixed answers = to think about! 5 mins to discuss, then feed in briefly! Just taking mobile phones as an example… could also discuss the introduction of paper – can be seen as ‘disruptive’ … people can doodle & not pay attention when you’re talking… E.g. thinking we make more flexible plans, cancel more … what happens when your battery runs out? Do you feel lost/relieved, etc.?
- What about Skype? How has that changed – e.g. Skype – allows other experts in to the classroom, but also allows you to contribute e.g. 10 mins to an event that you couldn’t justify travelling to e.g. Oz for – but gives you some exposure…
- Ideas?
- Best way of sharing = peer to peer sharing…
- Prayers appreciated as this is due at end of this month … covers a lot of digital culture, designed to take the fear out of using it – seen as the biggest sticking point for most…
- Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?