LearnGetting Better at Private Practice

1. Getting Better At Private Practice

3. What I Won’t Do…
 Give legal advice
 Give illegal advice
 Give accounting advice
 Give dating advice.

4. What I Could Do, But Not This
Weekend Is…
 Discuss clinical interventions and
evidence based practice issues
 Clinical contracting and informed consent
 Practice tools, forms, and approaches
 Give dating advice.

5. What I Will Do Is…
 Discuss Creative Ways to Accomplish What
You Want:
“A Portfolio Career”
Preach What I Practice
 Give You Lots-o-Tools!!
 Provide Plenty of Resources
 With Gobs of Examples
 And keep you awake! (I promise.)

6. Give you a lot of ideas to
sample from

7. Then you can experiment

8. You can try on/try out…

9. …and see what works best for
you and your practice.

10. Materials I used to develop
this seminar…

12. What we will be covering…
 Marketing your Practice—Ethically and Successfully
 Generating Referrals
 Calculating the ROI of Your Marketing Program
 Referral Analysis Calculus

13. What we will be covering…
 Synthetically Blending in Outcomes
Measurement and Management
 How to Get Noticed by the Media
 How to Create Your Media Kit and Plan.

14. What we will be covering…
 Examples of the DNA of Successful
Practices
 Website Dos and Don’ts
 Social Networking
 Social Media Done the Right Way
(including blogging, Linkedin, Facebook,
Twitter, and others)

15. What we will be covering…
 The Good, the Bad, and the Ugly of
Google and the Clinician
 Utilizing additional print, Web, and
organizational resources
 Concierge Practice Models
 Demystifying Getting Published
(including new digital and e-reader
formats)

16. What we will be covering…
 Getting What You Want from Your
Career
 Professional Speaking Tool Kit
 The Portfolio Career
 Balancing Life and Work
 And much more…

17. Periodically I May Use Profane
Language, So Be Warned.

18. Marketing
Money
Promotion
Publicity &
Profit
(ye gads!)

19. Meaning of the “*”
 The “*” symbol indicates a “Cool Tool.”
This is in your “Cool Tool” box. You’ll
being seeing a lot of it.

20. Meaning of the “*”

21. Getting Started…

22. Going Further…

23. Getting Better…

24. What’s “Success” for YOU?
 Rewarding Practice?
 Academic Position?
 Publishing?
 Presenting?
 Media?
 Time for family, friends,
hobbies?
 Financial security?
 Awards/Recognition?
 Making a real difference in
peoples’ lives!

25. Getting Here…
 It wasn’t easy
A lot of Mac & Cheese or
Raman Noodles
 Not cheap…
MD tuition and fees
At UIC: $100,832
At Harvard Med: $196,000
At NWU: $242,800 (!)

26. Career Vision Worksheet*

27. Career Vision Worksheet*
Yes, homework already…
Throughout today and the near future, think about:
 How satisfied are you with what you are doing now?
 What specifically inspires and satisfies you about your
work?
 What are your reasons for doing what you’re doing
now?

28.  What are the underlying qualities or values from your
current position that you know you want in your
career?
 Into what types of positions/activities do you see those
qualities leading you in the next few years?
 Your greatest hopes for your career include what?
 Why did you enter the field of mental health?
 The overarching purpose of your career is to
accomplish what?

29.  The passions within your career include what?
 You will know that your career is turning out ideally
when…?
 Your greatest personal and professional values
include…?

32. Career Mission Statement*