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Here Comes Social Advocacy 11.1.11 Alan Rosenblatt, Ph.D. [email_address] Me on Social Media @DrDigipol @HaikuProgress DrDigipol.Tumblr.com BigThink.com/blogs/Digital-Politics YouTube.com/DrDigipol Center for American Progress Action Fund @ProgressLeague @CAPAction Progressleague.org Facebook.com/AmericanProgressAction Facebook.com/ ProgressLeague
SOCIAL ADVOCACY? ,[object Object]
The way things were ,[object Object],[object Object],Campaigns email activists (very few forward it) Congress gets the email (but no one knows for sure) Activists send email to Congress
The way things are now Congress can’t ignore because the world can see! Campaigns email  activists & promote on social media Activists send email to Congress & msg via social media Activists sent to email/petition page, twitter petition, Facebook wall, etc.
ENGAGEMENT ,[object Object]
It’s true: social media can reach the grassroots
But more importantly: social media reaches influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who do people trust?
Size isn’t everything
Engagement is everything
Influence in action: The right followers 10/09 @Katulis tweet from Afghanistan quoted in GlobalPost.com (117,000 readers). 12/09 Brian Katulis tweets about Afghanistan surge quoted in NYT by Helene Cooper. 11/09 @Katulis tweet about Afghanistan sent by  The Atlantic’s  Ambnder to WH Nat’l Sec. Council. 1. 3. 2.
POLICYMAKERS ,[object Object]
 
Optimize Twitter & FB share text
Anatomy of a tweet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter petitions: Act.ly
Obama campaign uses Twitter petitions ,[object Object],[object Object],[object Object]
What is a good hashtag? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics of success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Here Comes Social Advocacy 11.1.11 Alan Rosenblatt, Ph.D. [email_address] Me on Social Media @DrDigipol @HaikuProgress DrDigipol.Tumblr.com BigThink.com/blogs/Digital-Politics YouTube.com/DrDigipol Center for American Progress Action Fund @ProgressLeague @CAPAction Progressleague.org Facebook.com/AmericanProgressAction Facebook.com/ProgressLeague

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Here Comes Social Advocacy (Revised for Salsa User Conference - 2011.11.01)

  • 1. Here Comes Social Advocacy 11.1.11 Alan Rosenblatt, Ph.D. [email_address] Me on Social Media @DrDigipol @HaikuProgress DrDigipol.Tumblr.com BigThink.com/blogs/Digital-Politics YouTube.com/DrDigipol Center for American Progress Action Fund @ProgressLeague @CAPAction Progressleague.org Facebook.com/AmericanProgressAction Facebook.com/ ProgressLeague
  • 2.
  • 3.
  • 4. The way things are now Congress can’t ignore because the world can see! Campaigns email activists & promote on social media Activists send email to Congress & msg via social media Activists sent to email/petition page, twitter petition, Facebook wall, etc.
  • 5.
  • 6. It’s true: social media can reach the grassroots
  • 7.
  • 8. Who do people trust?
  • 11. Influence in action: The right followers 10/09 @Katulis tweet from Afghanistan quoted in GlobalPost.com (117,000 readers). 12/09 Brian Katulis tweets about Afghanistan surge quoted in NYT by Helene Cooper. 11/09 @Katulis tweet about Afghanistan sent by The Atlantic’s Ambnder to WH Nat’l Sec. Council. 1. 3. 2.
  • 12.
  • 13.  
  • 14. Optimize Twitter & FB share text
  • 15.
  • 17.
  • 18.
  • 19.
  • 20. Here Comes Social Advocacy 11.1.11 Alan Rosenblatt, Ph.D. [email_address] Me on Social Media @DrDigipol @HaikuProgress DrDigipol.Tumblr.com BigThink.com/blogs/Digital-Politics YouTube.com/DrDigipol Center for American Progress Action Fund @ProgressLeague @CAPAction Progressleague.org Facebook.com/AmericanProgressAction Facebook.com/ProgressLeague

Notas del editor

  1. New source for important intelligence Brand management – organization and individuals Policy discussions -- What people are saying about policy? Who is saying what? Decision-making – Using intelligence to drive decision-making ( e.g. Think Progress, Climate Progress)