1. Social Media for Music
Researchers
Dr Helen Webster,
Digital Humanities Network
CRASSH
Thursday, 21 February 2013

2. Modelling Digital Behaviour…
These slides are on Slideshare, and the links embedded
in it are live:
http://www.slideshare.net/drhelenwebster
Feel free to livetweet!
#DH23
#RONetwork
Thursday, 21 February 2013

3. Aims
Not to teach tools, or to ‘sell’ social media
but...
• an awareness of the ways in which social and digital media
platforms can enhance and be embedded in your work as a
researcher
• an understanding of the issues raised by social and digital
media tools, potential pitfalls, good practice and future
impacts on the profession
• an awareness of and ability to evaluate the various types of
digital tool and make informed decisions about your own
engagement with them in your practice
Thursday, 21 February 2013

4. What are Social Media?
• Digital
• Networked
• Open
(Weller, 2012)
Thursday, 21 February 2013

5. Scale of digital
engagement
TechnoFEAR! TechnoJOY!
(Izzard, 1997)
Thursday, 21 February 2013

6. What do you already use?
• Content Curation (Scoop.it,
• Social Networks (Facebook , Storify
LinkedIn, Academia.edu)
• Conferencing (Skype, Google
• Blogging (Wordpress, Blogger) Hangouts), Livestreaming
Ustream, Livestream)
• Microblogging Twitter
• Cloud storage (Dropbox, Google
Drive, Colwiz, Evernote)
• Content sharing (Flickr,
Youtube, Vimeo, Slideshare,
Scribd, Audioboo, Soundcloud) • Social Bibliography and
bibliometrics (Mendeley, Zotero,
ResearcherID, ORCID, Google
• Cloud email (Yahoo, Gmail)
Scholar Citations)
• Social Bookmarking (Delicious,
• Alternative office tools
Diigo)
(Scrivener, Prezi)
Thursday, 21 February 2013

7. The Agenda
• Any questions...?
• Any concerns...?
• Any aims...?
• Any tools...?
Thursday, 21 February 2013

8. What do you want to
do with social media?
Thursday, 21 February 2013

9. Who wants to listen
and why?
Thursday, 21 February 2013

10. Three - phases?
activities? levels?
• Broadcasting (consumption)
• Networking (participation)
• Sharing (reciprocation)
Thursday, 21 February 2013

11. Broadcasting
Being online:
• Visibility
• Spaces
• Identities and Collation
Thursday, 21 February 2013

12. Spaces
Proprietry/free
The Academic The Open
Web Web
Password
Thursday, 21 February 2013

13. Broadcasting tools
• Website
• Blog
• Online profile (Facebook, LinkedIn,
Academia.edu, Google Profile, Google
Scholar Citations profile, ResearcherID,
ORCID)
Thursday, 21 February 2013

14. Visibility
Invisibility:
• Google yourself regularly (set up Google alerts) and check for
information put online by others
• Check privacy and permission settings carefully
• Use pseudonyms
Visibility:
• Think about your metadata and keyword search terms
• link to ‘authority’ sites and have them link to you
• update ‘regularly’ and at peak times
Thursday, 21 February 2013

15. Collating Your Self: the
Open Web
• Namechk - consistent username
• Grab variants of your (user)name
• Consistent and recognisable profile picture
• Gravatar
• Google Profile
• About.me, Flavours.me
• Share and update on other platforms
Thursday, 21 February 2013

16. Or not?
If you want to keep your identities separate...
• Different platforms for different purposes
• Check privacy settings
• Have a policy on ‘friending’, ‘following’ etc and add a clear
statement of your intentions
• Avoid logins and synching with Facebook/Twitter/LinkedIn
etc
• Don’t let your computer ‘remember’ your login
• Use pseudonyms and abstract profile pictures for personal
identities
Thursday, 21 February 2013

17. Broadcasting
• You want to make sure that if someone’s
looking for someone in your field, your
name comes up.You also want to make sure
that the profile they find is rounded,
academic and professional.
How do you go about doing this?
Thursday, 21 February 2013

18. Networking
Networking online:
• Aims
• Contacts
• Participation
Thursday, 21 February 2013

19. ...what do you want to
get out of networking?
Thursday, 21 February 2013

20. Barriers
• What are the barriers in your situation and
context as an early career researcher?
• What are the barriers in yourself to
participation?
• What is the motivation for others to
network with you?
Thursday, 21 February 2013

21. Networking tools
• Twitter
• Facebook (and similar)
• LinkedIn, Academia.edu
• Lanyrd, Methodspace, Researchgate
• JISCmail or Ucam email lists
forum@lists.cam.ac.uk
crassh-early-career-researchers-
• Any platform which enables a profile,
some form of content, and some way to
interact.
Thursday, 21 February 2013

22. Rheingold’s 8 stages for cultivating
your Personal Learning Network
• Explore • Feed
• Search • Engage
• Follow • Inquire
• Tune • Respond
Howard Rheingold (2012). Netsmart: How to thrive online
Thursday, 21 February 2013

23. Networking
You want to make sure you hear about any
developments in your field - new research,
and also new jobs and opportunities.You also
want some mentoring guidance.
• How do you go about creating an online
network to achieve this?
Thursday, 21 February 2013

24. Creating and Sharing
• Frictionless
• Open (Creative Commons)
Thursday, 21 February 2013

25. Tools for Sharing
• Prezi or Slideshare
• Youtube or Vimeo (+ video editing software)
• Audacity + Soundcloud or Audioboo
• Issuu or Scribd
• Flickr
• Ustream or Livestream
Thursday, 21 February 2013

26. Sharing
You’re organising a conference, at
which you are also presenting a paper.
How do you use social media to enhance the
event and your own role in it?
Thursday, 21 February 2013

27. How is Practice
Changing?
• Publishing Models: Open Access Publishing
• Quality Assessment Models: Altmetrics
• Funding: Collaboration and large projects
• Pedagogy: digital classroom, ‘pedagogy of
abundance’
• Conference ‘attendance’ – livestreaming,
liveblogging, podcasting
Thursday, 21 February 2013

28. How is Scholarship changing?
Digital Humanities
• Born Digital and digitised research objects
• Big Data – data mining etc
• Digital analysis methods
• Data visualisation - Global information Systems (GIS) etc
• Crowdsourcing and recruitment
Thursday, 21 February 2013

29. Resources
On Good Practice for Researchers
• Vitae’s Handbook of Social Media for Researchers and
Supervisors
• RIN’s Social Media: A Guide for Researchers
On the impact of digital technologies on
academic practice
• Martin Weller (2012) The Digital Scholar
• John Naughton (2012) From Gutenberg to Zuckerberg:
What you really need to know about the Internet
Thursday, 21 February 2013

30. Further Resources
• DH23Things online course
• CamHumBlog a blog about Humanities
research blogging
• The Researcher Online Website with
resources from workshops and practical
tips and tools
• Digital Humanities Network
Thursday, 21 February 2013