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The slide presents the content of the "HEAR" part of Human-Centered Design Process, given in a multidisciplinary collaborative innovative design course hosted by drhhtang and Mike Chen. Participants are composed of about 14 design students and 21 IT students, working together to finish APP for underprivileged users. The course started from February to Jun 2013. The lecture room was E2-324 in National Taiwan University of Science and Technology. The expectation for the final results is working APP that solves an important problem for users.

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  1. 1. HCD PROCESSdrhhtang ditl.Design.NTUST
  2. 2. MULTIDISCIPLINARY COLLABORATION• 2002~Now Scenario DK Workshop、台灣創意中⼼心、⽣生產⼒力中⼼心 ⻑⾧長庚養⽣生⽂文化村、研華科技、⻑⾧長庚資⼯工、台⼤大⼟土⽉⽊木、北科光電、新光醫院睡眠 中⼼心、駟⾺馬科技、宏正科技、賽微科技、台⼤大資⼯工、⼼心路基⾦金會、全⼈人基⾦金 會、⻑⾧長庚兒童⼼心理、⼯工研院網通所、⼯工研院服科中⼼心、台科⼤大電機、友達光 電、台⼤大職能治療 >30 Scenario Workshop at school and in industry
  3. 3. HCD• Human-Centered Design• Best Practices for Innovation promoted by IDEO• Learner, Practitioner, Advocator
  4. 4. MULTIDISCIPLINARY• Very Important Issue for future education• As a person • Da Vinci - Type of person (Dyson) •T - Shaped person (IDEO)
  5. 5. ATTITUDES• Friendly & Kinds / the best partners you can get in Taiwan• Communicate • 溫柔的說出你的想法與⽴立場• 分⼯工+合作 才能完成這堂課多樣的作業要求。
  6. 6. 如何讓自己成為一位善於合作的members?Na#onal  Taiwan  University  of  Science  and  TechnologyDepartment  of  Commercial  Design  &  Industrial  Design
  7. 7. 首先,你需要一個題目。& 以團隊合作為開端 以自己的設計為開端
  8. 8. 以團隊合作為開端...這是一個十分難得的機會,可以實際的運作與練習如何跨領域合作。
  9. 9. 每一個組員,都是設計師。
  10. 10. 共同傾聽與創作。
  11. 11. 善用工具,作為彼此溝通的方式。
  12. 12. 各有所長,能力互補。
  13. 13. 最重要的是,當一個好人。
  14. 14. 以自己設計為開端...設計師或許會找到一個有趣的題目,可以天馬行空的發想與設計。
  15. 15. 不要停下你的創造力。
  16. 16. 讓點子實現,尋找你的工程夥伴。
  17. 17. 介紹你的點子,讓他們產生興趣。
  18. 18. 善用工具呈現你的概念。
  19. 19. 不管是單打獨鬥或是團隊合作,你要記住兩個字...
  20. 20. 效率不要讓你的組員陪你熬夜,出席與開會的狀態都要專注。
  21. 21. GROUPING & UNGROUPING• 3~8 members are suggested by experts•A 5 members group is the best based on our experience • designers with different backgrounds • IT students with similar developing experience
  22. 22. IDEAS SPEAK• Group Discussion, 2, 4, 5• Leaders are those who have the best ideas• The members of a groups that does not have good ideas yet will be ungrouped.• from 20 to less than 8 groups
  23. 23. RESULT, PROCESS, DEMO• You will be invited to join UOID+AHMI FB Group if your CV is received.• Please use Tumblr to record what you learn, what you do, what you find • Assign TA a password and login name
  25. 25. HCD QUALITATIVE HEARING• Develop deep empathy for people we are designing for• Propose assumptions as design objectives• Inspiring new solutions• Examining design quality and verify assumptions• Generative to evaluative
  26. 26. HEARING• Because we cannot assure the team know the universe of the participants• Unveilpeople’s behavioral, mental, political, economic, social, cultural opportunities and barriers in their own words• Map the relational dynamics between people, events, time, places, objects• Deep understanding not broad coverage, ex. extreme users
  28. 28. DESIGN CHALLENGECreating assisting or supportive APPS that are needed and appropriate for underprivileged people in Taiwan
  29. 29. USING VERB AND HOW CAN• How can we get children with autism to adopt digital learning environment ?• How can we create an APP that help children with autism to learn digitally ?• Create the design challenge for your team in the first month• Observing users / Recognizing existing knowledge and documenting in Tumblr • Desirability, Feasibility, Viability • Social, Economic, Technological
  30. 30. HOMEWORK• Observation + Insight• Persona + Ideas x 3
  31. 31. HEAR
  32. 32. HEAR• People’s stories• Observation of the reality• Deep understanding of needs, barriers, and constraints
  33. 33. TARGET USER• Thinkabout the representative users of the target product• Using 5W1H to render the target users, the character, problem, and needs will be more clear• Include CRITICAL ISSUES and KEY IDEAS
  34. 34. TARGET USER II。
  35. 35. IDENTIFY YOUR DESIGN CHALLENGE• Framed in human terms instead of object terms • 幫助誰做什麼事的APP• Broad enough to allow you discover the areas of unexpected values • 筆記本• Narrow enough to make the topic manageable • 愛⼼心⽶米其林
  38. 38. IDENTIFY PEOPLE TO SPEAK WITH• Brainstorming abut the characters• Average users and extreme users• Group
  39. 39. HEAR AGAIN / UXR•顧客洞察者的⽥田野⼿手冊,經濟部技術處•IAN 遊⽯石演講 下星期⼆二下午1:30~4:30 RB309
  40. 40. CHOOSE RESEARCH METHODS• IDEO Method Cards• Individual Interview • no more than two interviewers • without an audience • interviewer, note taker and photographer
  41. 41. GROUP INTERVIEW•A valuable way to learn about a community quickly; not good for a deep understanding of individual• gender equal• Are political heavyweights present?• Do they view you as a source of funds, gifts, or charity/ nothing will be give away
  42. 42. NGO INTERVIEWER• Sit at the same height level as the participants• Researchers do not sit together• Try not to wear organization-branded clothing• Emulate the same status of clothing as participants
  43. 43. IN CONTEXT IMMERSION• Meetingpeople where they live, work, and socilize and immersing yourself in their context reveals new insights• HCD works best when understanding people not on an intellectual level, but an experiential level• Try: Spending a few hours or days working with someone, staying over night to allow family to gain comfort and act naturally
  44. 44. • What people say (or think) they do and what they actually do are not always the same • the goal is not to correct but to understand the differences• Put yourself in someone’s shoes enables you to get beyond what people say to what they think and feel• Deep immersion shows commitment and staying power • show that you care and deep interest in the day-to-day lives of your participants
  45. 45. SELF-DOCUMENTATION CULTURAL PROBE•A powerful method for observing process over a long period of time• Tounderstand the nuances of the community life when the researcher cannot be there• Recruit several people and give them instructions, journals, cameras • Guide them to easily record activities that will yield relevant information to your research project
  46. 46. • Oftenteenagers and young people are good participants. They tend to express themselves.• Show examples of how other people have done or spend a few hours with them to guide the process• Be sensitive to class, age, and other factors that will affect the information people are able to collect and record
  47. 47. EXPERT INTERVIEWS• Seek experts on a certain topic and with insight for the design challenge• End Users• Community members with strong relationships, respected leaders, or people with a reputation for intelligence and fairness, who are particular innovative or have done things out of ordinary• Who can provide in-depth information and have experience • History, regulation, technology, medicine, business,
  48. 48. SEEKING INSPIRATION IN NEW SPACES• To look at similar experiences in other context is another way to inspire new ideas especially when you have already done some research and need to refresh your thinking.•A surgeon can get insights about organizing medical supplies by visiting a hardware store• Airline employers observe a hotel front desk checking-process.•A water-jug creator observes individuals transporting heavy objects or liquids.
  49. 49. NEXT WEEK• Team Profile• Personas / Character Mapping of real people• Observation Process and Insight using different UXR methods• Problem and Hypotheses (visualization is good for time management)• Competitive Analysis