WordPress Marketing eBook - educational resources, tutorials, videos. Promotions with WordPress. How to learn and to teach WordPress

2. The Ebook
drho.ro/marketing-ebooks/promotions-with-wordpress
Promotions with WordPress is a 16-week semester marketing class ebook for business undergraduate
and MBA students. Promotions with WordPress is designed to be used with Digging Into WordPress,
online tutorials, Adobe Photoshop, iMovie, a text editor, a FTP program, a domain name, and website
hosting.
The WebPage
drho.ro/marketing-classes/promotions/fall-2011
Blog posts and screencasts on the weekly topics covered in Promotions with WordPress will be available
Fall 2011. Promotions with WordPress will be rewritten in January 2012.
Dr HorowitZ
Marketing Professor
Sonoma State University School of Business and Economics and Wine Business Institute
sonoma.edu/sbe
sonoma.edu/winebiz

3. Introduction
If you have never heard of Lynda.com, Kelby Training, SEOmoz, Tuts+, Rockable Press, and Digging Into
WordPress then you are in for some serious learning treats.
WordPress
wordpress.org/about
wordpress.tv
en.wikipedia.org/wiki/WordPress
WordPress has accomplished some amazing feats.
WordPress and photoshop Excitement
central.wordcamp.org
photoshopworld.com
People like WordPress and Photoshop so much that they get together to talk about it.
Ebook Topics
This ebook contains my favorite educational resources on how to buy a domain name and hosting, start
a WordPress website, create a custom email address with Google Apps, use WordPress, learn Photoshop,
add Photoshop graphics to a WordPress website, add Photoshopped photographs to a WordPress
website, learn about Photoshop website mockups, customize the HTML and CSS of a WordPress theme,
use a custom WordPress theme, customize WordPress navigation, widgets, plugins, optimize a WordPress
website for search engines, and add video to a WordPress website.
3

4. Week 1
Materials, Domains, Hosting, and T
ools
Week 2
Install WordPress
Week 3
WordPress
Week 4
Photoshop
Week 5
Graphics
Week 6
Photographs
Week 7
1. Website Mockups
Week 8
2. .psd to HTML
Week 9
3. HT to WordPress PHP
ML
Week 10
WordPress Navigation
Week 11
WordPress Plugins
Week 12
WordPress RSS Feeds
Week 13
WordPress Search Engine Optimization
Week 14
WordPress Video
Week 15
Project
Week 16
Share

5. Week 1
Materials, Domains, Hosting, and T
ools

6. Materials, Domains, Hosting, and Tools
This first week is going to be a BIG one. Welcome back to school!
The next couple of weeks will be easier.
Before we install WordPress you need a domain name and hosting.
This semester we will be using WordPress.org, not WordPress.com.
There are also great teaching materials and tools that I recommend using this semester.
Materials
digwp.com
I recommend reading the ebook Digging Into WordPress. It’s over 300 pages of WordPress awesomeness.
lynda.com
I recommend getting a Lynda.com video tutorial subscription so that you can have expert video tutorials
guide you through learning Adobe Photoshop and WordPress. These programs are not easy to learn
and substandard tutorials cause frustration. Purchasing a Lynda.com video tutorial subscription will be
the best $25/month you have ever spent (on marketing education). Try a free week pass and decide for
yourself.
kelbytraining.com
Kelby training is geared more towards photographers and graphic designers and has lots of great content,
but if you get a Lynda.com subscription you’ll have more than enough video tutorials to keep you busy
this semester.
tv.adobe.com
Adobe has free tutorials at Adobe TV, which you can search by product.
Domains
sixrevisions.com/resources/12-excellent-tools-for-picking-a-domain-name
smashingmagazine.com/2009/08/29/10-tools-find-register-manage-domain-names
Search for buying a domain name resources.
You should buy a domain name that is short, memorable, easy to get a tattoo of, and easy to shave into
your hair. Search domai.nr to see what’s available. Don’t buy an international domain name unless you
want to wait a month to get started. I buy domain names at GoDaddy. Don’t let GoDaddy pull any used
car salesman moves and upsell you fancy services. You should be aware that the address and phone
number you give GoDaddy will show up online. If you are concerned about privacy you might want to pay
extra to keep your address and phone number hidden.
Hosting
wordpress.org/hosting
Search for buying website hosting for WordPress resources.
I use Media Temple right now and I have used GoDaddy in the past and it’s been fine. Just start with
the cheapest plan possible and don’t let your host pull any used car salesman moves and upsell you any
fancy services.
6

7. Tools
Adobe Photoshop, iMovie, a text editor, and an FTP program.
Adobe Photoshop CS4 is in the computer labs and Adobe Photoshop CS5 is the current version. You can
download Adobe Photoshop CS5 at adobe.com and use it free for 30 days.
TextWrangler is a text editor available in the labs, and Chapter 1 of Digging Into WordPress recommends
other Mac and PC text editors.
FireFTP is a free FTP program that’s available in the labs, and Chapter 1 of Digging Into WordPress
recommends other Mac and PC FTP programs.
I also recommend getting a Gmail and Dropbox account.
Google
mail.google.com
google.com/ig
google.com/reader
Do you like to watch commercials? No. Do you get spam in your email and social networks? Yes.
This is not good.
Get a Gmail account and import all of your email accounts into one Gmail account.
Filter all of your email that is spam and stop deleting emails. Life is too short to delete emails.
Don’t email yourself every time something happens on Facebook and block people that Facebook spam
you.
Start using Google Reader and iGoogle to get the news updates that you want.
Dropbox
dropbox.com
Dropbox is available for Mac and PC and can be accessed via the web (on school computers).
1Password
agilebits.com/products/1Password
The students who have trouble in my classes are the students who aren’t prepared to manage multiple
account usernames and passwords.
It’s just going to get worse, so you might as well figure out how to get your usernames and passwords
organized now.
1Password is great, but it’s not free.
You can also save your usernames and passwords in a Dropbox text file or with Google Bookmarks in
your iGoogle.
7

8. Google Apps (Free)
google.com/apps/intl/en/group/index.html
google.com/support/a/bin/answer.py?answer=60216
google.com/support/a/bin/answer.py?answer=33352
mail.google.com/support/bin/topic.py?topic=12913
Create a Google Apps (Free) account.
Verify domain name ownership by customizing a CNAME or TXT record in your DNS. GoDaddy or whoever
you bought your domain name from can help you with this. You are paying for their phone service so
don’t be shy about calling them.
Enable Google Apps email and customize your MX records (call GoDaddy for help with the MX record
customization).
Import your Google Apps email (You@DomainName.com) to your Gmail (You@gmail.com). Google is not
going to help you with this, so google your error message if you get stuck.
Access your Gmail with your email client of choice on your PC and phone.
Subdomains and Subdirectories
help.godaddy.com/article/415
Be aware that you can create subdomains (AwesomeThing.DomainName.com) and subdirectories
(DomainName.com/AwesomeThing).
8

9. Week 2
Install WordPress

10. Install WordPress
This week we are going to install WordPress.
Next week we are going to learn the WordPress user interface.
A lot of hosts offer to install WordPress for you with one click. This is the easiest option, but there are
couple of other options you might want to try if you are feeling daring.
WordPress.org vs. WordPress.com
woothemes.com/2011/02/wp-org-vs-wp-com
This semester we will be using WordPress.org.
The Codex
codex.wordpress.org/Installing_WordPress
woothemes.com/videos/how-to-install-wordpress
Search for how to install WordPress resources.
The more challenging WordPress installation option is to install WordPress manually by following the
steps in the Codex, but this requires you to use your text editor, your FTP program, and to create a MySQL
database through your host.
Don’t be shy about calling your domain name provider and host for help. You are paying for their service
and their service is usually good.
Digging Into WordPress
The coolest WordPress installation option, as described in Chapter 2 of Digging Into WordPress, talks
about how to install WordPress in a subdirectory. This requires a couple of additional steps.
Again, don’t be shy about calling your host for WordPress installation help. You are paying for their
service and their service is usually good.
Lynda
lynda.com/WordPress-training-tutorials/330-0.html
Morten Rand-Hendricksen has a good WordPress 3 Essential Training series that covers the basics.
Cris Coyier has a cool WordPress 3: Creating and Editing Custom Themes series that will help more in
Weeks 7, 8, and 9.
10

11. Week 3
WordPress

12. This week just practice learning the WordPress user interface. Write some pages and posts.
I recommend waiting until Week 9 to switch to a different WordPress theme.
This week is your last chance to get caught up before we move on to Photoshop next week for a month.
I have some additional recommendations for promotions/advertising/PR educational resources.
Douglas Rushkoff
rushkoff.com
Coercion is a great book. Rushkoff’s videos The Persuaders and The Merchants of Cool are totally
awesome.
Rob Walker
robwalker.net
Buying In is great. Rob Walker used to use WordPress at murketing.com.
Douglas Holt
How Brands Become Icons is a great book.
Marketing Books, Videos, tutorials, and Skills
drho.ro/marketing-teaching-materials/books-and-ebooks
drho.ro/marketing-teaching-materials/videos-and-documentaries
drho.ro/marketing-skills
More of my marketing book and video recommendations.
Marketing skills I like to learn and to teach.
12

13. Week 4
Photoshop

14. Photoshop
This week we are going to follow a basic Photoshop logo design tutorial.
Next week we are going to gather graphics for your WordPress website.
The week after that we are going to gather photographs for your WordPress website.
One week is not enough time to learn Photoshop, but the better you know Photoshop the better you’ll be
able to pimp your blog.
A lot of this work is done by graphic designers and photographers, but marketers should be aware of
what graphic designers and photographers do.
Learn Photoshop
psd.tutsplus.com/sessions/photoshop-basix
Search for learn Adobe Photoshop resources.
Watch all of these 25 basic Photoshop video tutorials if you don’t have a Lynda.com subscription.
Lynda
lynda.com/Photoshop-training-tutorials/279-0.html
Deke McClelland’s One-on-One video tutorial series is awesome.
Chris Orwig’s Photoshop for Photographers and Portrait Retouching series are equally awesome.
Adobe
tv.adobe.com/product/photoshop
AdobeTV is free.
Kelby Training
kelbytraining.com/online/courses.html&category=photoshop
Kelby Training’s Photoshop tutorials are also great, especially for photographers. Kelby Training also has
some WordPress tutorials designed specifically for photographers.
Basic Photoshop Tutorial
psd.tutsplus.com/tutorials/create-a-chalkboard-icon-using-photoshop-and-iconbuilder
psd.tutsplus.com/tutorials/create-a-chalkboard-icon-using-photoshop-and-iconbuilder-
screencast
psd.tutsplus.com/tutorials/icon-design/how-to-create-a-magician%E2%80%99s-hat-in-
photoshop-screencast
psd.tutsplus.com/tutorials/icon-design/how-to-create-a-magicians-hat-in-photoshop
Video tutorials are nice when you’re first getting started with Photoshop.
14

15. Week 5
Graphics

16. Graphics
Keep following the learn Photoshop resources from last week.
This week you should find some graphics and fonts that you want to use for your WordPress website.
You can also use these graphics and fonts on your social media accounts.
If you have drawing skills then you should check out Adobe Illustrator after this semester, but this
semester we are going to focus on Photoshop.
This is the kind of work that graphic designers usually do.
logos, icons, gravatars, and favicons
psd.tutsplus.com/articles/web/40-brilliantly-illustrated-web-designs
psd.tutsplus.com/articles/7-principles-of-effective-icon-design
psd.tutsplus.com/articles/theory/know-your-icons-part-2-modern-icon-design
psd.tutsplus.com/articles/theory/know-your-icons-part-1-a-brief-history-of-computer-icons
Search for logo/icon design resources.
GraphicRiver
graphicriver.net
graphicriver.net/category/graphics/illustrations
Search GraphicRiver for professional graphics.
A lot of these files are vector .ai or .eps files. You need Adobe Illustrator to edit these files to their fullest,
but you can open them in Photoshop and make some basic changes to them.
Try to find a Photoshop .psd file that you like.
Free Vectors
speckyboy.com/2008/09/29/80-of-the-best-vector-and-illustrator-free-resources
smashingmagazine.com/2010/11/09/50-free-high-quality-icons-sets
Search for free vector (.ai and .eps) artwork resources.
Another way to look for logo artwork is to search Google Images. Search for what you want and then
filter by size=large and type=clip art. You want high resolution images of your artwork.
Free Photoshop Graphics
google.com/search?q=free+photoshop+graphics
Search for free Photoshop .psd graphics.
16

17. Fonts
typenow.net/themed.htm
fontsquirrel.com
dafont.com
google.com/webfonts
google.com/webfonts/v2
Custom fonts are fun.
17

18. Week 6
Photographs

19. This week we are going to find a cool portrait, landscape, or product photograph for your WordPress
website.
You can also use these photographs on your social media accounts.
This is the kind of work that photographers do, but the more marketers know about photography the
better.
Photography
lynda.com/Photography-training-tutorials/70-0.html
Ben Long can teach you all kinds of stuff about your camera.
If you have a DSLR camera and want to learn about its exposure, aperture, ISO, and white balance
settings check out Ben Long’s series Foundations of Photography: Exposure.
Lynda.com has all kinds of photography tutorials.
kelbytraining.com/online/courses.html&category=photography
kelbytraining.com/online/courses.html&category=learn-your-camera
Kelby Training also has all kinds of tutorials on photography and how to use your camera.
Retouching Photographs
lynda.com/authors/Chris-Orwig
Chris Orwig has awesome Photoshop for photography tutorials. Start with his Photoshop for
photographers tutorial, and then search his tutorials on creative effects, compositing, fashion retouching,
and athletic retouching.
kelbytraining.com/online/courses.html&category=retouch-and-restore
Kelby Training also has all kinds of retouching tutorials.
kelbytraining.com/instructors/scott-kelby.html
Scott Kelby’s 7-Point System for Adobe Bridge is a great place to start.
kelbytraining.com/instructors/matt-kloskowski.html
Matt Kloskowski’s Photoshop CS5 for Beginners is probably good. His other stuff is good.
kelbytraining.com/instructors/corey-barker.html
Corey Barker is Awesome.
Stock Photos
sxc.hu
Stock.xchng has good stock photos that are free.
Create an account and search for the type of photographs that relate to your WordPress website.
19

20. Week 7
1. Website Mockups

21. 1. Website Mockups
You should understand how your WordPress theme is created. It starts with Photoshop.
Then, the Photoshop file is sliced up used to create a static HTML/CSS/JavaScript version of your
WordPress theme.
Finally, a dynamic (different content for each page and post) version of your website is created using the
WordPress PHP functions and theme files.
This is the kind of work that web designers do, but the more marketers know about this process the
better.
We are going to follow a Photoshop mockup tutorial in class.
Photoshop Mockup Tutorials
webdesign.tutsplus.com/tutorials/basics-create-a-clean-magazine-blog-theme-day-1-design
webdesign.tutsplus.com/tutorials/complete-websites/shutterpress-design-code-a-photo-
portfolio-site-day-1-design
webdesign.tutsplus.com/tutorials/create-a-sleek-corporate-web-design-part-13
webdesign.tutsplus.com/tutorials/complete-websites/design-and-develop-a-complete-website-a-
tuts-mini-series-pt-1
webdesign.tutsplus.com/tutorials/complete-websites/design-a-sleek-dark-mobile-app-website
Webdesigntuts+ has great video and written tutorials that are free.
Lynda
lynda.com/WordPress-3-tutorials/creating-and-editing-custom-themes/67160-2.html
Chapter 1 of Chris Coyier’s WordPress 3: Creating and Editing Custom Themes series starts with
Photoshop.
Rockable
rockablepress.com/books/rockstar-wordpress-designer
The same company that does Webdesigntuts+ does Rockable Press ebooks and video tutorials that you
might want to check out if you have lots of free time.
21

22. Week 8
.psd to HTML

23. 2. .PSD to HTML
We’re going to use this week to review HTML, CSS, and JavaScript.
Again, a lot of this work is done by web designers, but it is important that marketers understand how
WordPress websites use HTML, CSS, and JavaScript.
It’s best to learn HTML, CSS, and JavaScript in this order, and it’s okay if you don’t learn much JavaScript.
In class you are going to add a hot CSS3 button to your WordPress website.
I recommend waiting until Week 9 to switch to a custom WordPress theme.
W3Schools
w3schools.com/html/default.asp
w3schools.com/css/default.asp
w3schools.com/js/default.asp
Great HTML, CSS, and JavaScript resources.
Nettuts+
net.tutsplus.com/tutorials/html-css-techniques/css-noob-to-ninja-the-complete-video-series
net.tutsplus.com/tutorials/html-css-techniques/discover-cutting-edge-css3-techniques-free-
premium-series
Unfortuately these video tutorials aren’t free, but they’re good.
Lynda
lynda.com/HTML-training-tutorials/224-0.html
lynda.com/CSS-training-tutorials/447-0.html
lynda.com/JavaScript-training-tutorials/244-0.html
Lynda has video tutorials for HTML, CSS, and JavaScript.
firebug
getfirebug.com/screencasts
woothemes.com/2011/03/how-to-use-firebug-to-modify-a-wordpress-theme
With knowledge of HTML and CSS you can customize your WordPress theme using Firebug, a text editor,
and an FTP program.
23

24. HTML5, CSS3, and jQuery
html5boilerplate.com
net.tutsplus.com/tutorials/html-css-techniques/subtle-css3-typography-that-youd-swear-was-
made-in-photoshop
net.tutsplus.com/articles/web-roundups/the-20-most-practical-and-creative-uses-of-jquery
Search for HTML5, CSS3, and jQuery examples.
Free HTML5, CSS3, and JQuery
lab.simurai.com/css/buttons
ubuwaits.github.com/css3-buttons
css-tricks.com/examples/ButtonMaker
css-tricks.com/3412-anythingslider-jquery-plugin
wordpress.org/extend/plugins/anythingslider-for-wordpress
You can also find free HTML5, CSS3, and jQuery to add to your WordPress website. But, it might be easier
to add jQuery with a WordPress plugin (more on plugins in Week 12).
Paid HTML, CSS, and Javascript At CodeCanyon
codecanyon.net/category/css
codecanyon.net/category/html5
codecanyon.net/category/javascript
Search CodeCanyon for professional HTML, CSS, and JavaScript.
24

25. Week 9
3. HT to WordPress PHP
ML

26. 3. HTML to WordPress PHP
This week you are going to pick a custom WordPress theme.
I’ve purchased WordPress themes from ThemeForerest and from WooThemes.
The service is much better at WooThemes, but there are more choices at ThemeForest. Choose wisely.
Digging Into WordPress
Chapters 3 of Digging Into WordPress discusses WordPress themes.
Wptuts+
wp.tutsplus.com/tutorials/theme-development/developing-your-first-wordpress-theme-day-1-
of-3
http://wp.tutsplus.com/articles/40-stunning-wordpress-portfolio-themes/
Great examples of how WordPress designers create WordPress themes.
Free themes
smashingmagazine.com/2010/08/19/100-free-high-quality-wordpress-themes-for-2010
Search for free WordPress themes.
If you go with a free theme be sure it’s high quality. Sometimes free themes contain spam or other bad
stuff.
ThemeForest
themeforest.net/category/wordpress
Search ThemeForest for WordPress themes. If you buy a theme here make sure it has lots of sales.
WooThemes
woothemes.com/videos/an-introduction-to-woothemes
woothemes.com/theme-leaderboard
Search WooThemes for WordPress themes. If you buy a theme here make sure it has lots of sales.
26

27. Week 10
WordPress Navigation

28. WordPress Navigation
Make sure your menus, page hierarchies, and categories are working how you want them to.
Make sure your widgetized sidebar and other widget areas have the widgets that you want.
Digging Into WordPress
Chapter 4 of Digging Into WordPress discusses navigation.
Layout
webdesign.tutsplus.com/articles/design-theory/understanding-the-f-layout-in-web-design
It is important that people can navigate your site easily.
Try asking someone who has never seen your website to find something on your website.
Menus
codex.wordpress.org/Appearance_Menus_SubPanel
Customize your WordPress menus.
Widgets
codex.wordpress.org/Appearance_Widgets_SubPanel
Customize your WordPress widgets.
Footer
Add some footer links that link to important posts and pages on your website.
28

29. Week 11
WordPress Plugins

30. WordPress Plugins
Plugins are like phone apps. Which ones do you have? I’ll tell you about some of my favorites.
Digging Into WordPress
Chapter 5 of Digging Into WordPress discusses plugins.
Popular Plugins
wordpress.org/extend/plugins/browse/popular
Search for popular WordPress plugins.
Social Media
wordpress.org/extend/plugins/wp-to-twitter
WP to Twitter – Automatically tweet when you publish a blog post.
Performance
wordpress.org/extend/plugins/w3-total-cache
W3 Total Cache – Helpful for sites with lots of traffic.
Backup/Safety
wordpress.org/extend/plugins/secure-wordpress
wordpress.org/extend/plugins/akismet
Secure WordPress – If your blog gets hacked you should be proud.
Akismet – Spam prevention.
VaultPress – My host killed my site recently...
RSS Feeds (Week 12)
wordpress.org/extend/plugins/feedburner-plugin
FD FeedBurner Plugin – Redirect your default WordPress feed (something like http://YourDomain.com/
feed/) to a FeedBurner feed (http://feeds.feedburner.com/YourDomain).
Search Engine Optimization (Week 13)
wordpress.org/extend/plugins/wordpress-seo
wordpress.org/extend/plugins/broken-link-checker
WordPress SEO - Totally awesome.
Broken Link Checker – Don’t give Google broken links.
30

31. Video (Week 14)
wordpress.org/extend/plugins/media-element-html5-video-and-audio-player
wordpress.org/extend/plugins/xml-sitemaps-for-videos
MediaElement.js – Get video on your site!
Google XML Sitemap for Videos - Tell Google that you have video on your site.
31

32. Week 12
WordPress RSS Feeds

33. WordPress RSS Feeds
Have you been using Google Reader?
Bloggers want you to subscribe to their RSS feed.
Digging Into WordPress
Chapter 6 of Digging Into WordPress discusses RSS feeds.
Google Reader
google.com/reader
The best way to learn about RSS feeds is to start using Google Reader and FeedBurner.
FeedBurner
feedburner.google.com
Redirect your default WordPress feed (something like http://YourDomain.com/feed/) to a FeedBurner
feed (http://feeds.feedburner.com/YourDomain).
You will want to do is to allow people to subscribe to your updates with email. Activate this option is in
the /Publicize/Services/Email Subscriptions section.
After you burn your RSS feed with FeedBurner, you can use the FD FeedBurner plugin to ensure that your
website’s RSS feeds are being redirected to FeedBurner.
Link to your RSS and email RSS feeds in your website’s header, sidebar, or footer.
Partial RSS Feeds
codex.wordpress.org/Settings_Reading_SubPanel
Be sure that you are NOT generating summary RSS feeds.
Custom RSS Contet
You can use your WordPress SEO plugin to add custom content to your RSS feed.
FeedBurner also has lots of ways to customize your RSS feed’s content.
33

34. Week 13
WordPress Search Engine Optimization

35. WordPress Search Engine Optimization
Google ”site:yourdomain.com” to see how your site is showing up in search results.
We’re going to look at how to use Yoast’s WordPress SEO plugin to improve how our WordPress websites
are presented to search engines.
Digging Into WordPress
Chapter 8 of Digging Into WordPress discusses SEO.
Learn SEO
seomoz.org/blog/best-seo-blogs-top-10-sources-to-stay-uptodate
Search for SEO resources.
seomoz.org/learn-seo
Check out the learn SEO page at SEOmoz.
seomoz.org/blog
I follow the SEOmoz blog.
seomoz.org/webinars
Great SEO webinars.
SEO Tools
seomoz.org/tools
seomoz.org/dp/the-internet-marketing-handbook
addons.mozilla.org/en-US/firefox/search/?q=seo&cat=all&x=0&y=0
There are lots of great SEO tools.
WordPress SEO
yoast.com/articles/wordpress-seo
yoast.com/wordpress/seo
Search for WordPress SEO resources.
This plugin is so good that it’s really the only SEO plugin you need.
Lynda
lynda.com/Web-Design-tutorials/seosearchengineoptimizationgettingstarted/52344-2.html
lynda.com/Business-Online-Marketing-SEO-tutorials/Analyzing-Your-Web-Site-to-Improve-
SEO/82409-2.html
Lynda has SEO tutorials.
35

36. Week 14
WordPress Video

37. Video Editing
Let’s get some video on your WordPress website!
iMovie is a great way to learn video editing, but more advanced stuff is possible with Final Cut, Motion,
Adobe Premiere, and Adobe After Effects. Photoshop even has some video capabilities.
Mediaelement.js
wordpress.org/extend/plugins/media-element-html5-video-and-audio-player
We’re going to use the MediaElement.js plugin to get video on your WordPress website.
video sitemap
wordpress.org/extend/plugins/xml-sitemaps-for-videos
seomoz.org/blog/video-seo-basics-whiteboard-friday-11080
This is getting a little picky, but you might as well see if there is an easy way to get your video indexed by
Google.
Video Editing Resources
ae.tutsplus.com/articles/roundup/29-facebook-pages-that-you-should-already-like
There are lots of great motion graphics resources.
DSLR cameras and video
kelbytraining.com/online/classes.html&category=video
lynda.com/Home-Computing-Video-tutorials/Video-for-Photographers-Shooting-with-a-
DSLR/73565-2.html
Both Lynda.com and Kelby Training have some good tutorials on how to shoot video with a camera.
These tutorials offer good tips on things to consider when it comes to recording video.
VideoHive
videohive.net/page/top_sellers
Check out professional stock video at VideoHive.
AudioJungle
audiojungle.net/page/top_sellers
Check out professional stock audio at AudioJungle.
37

38. Premiere and After Effects
tv.adobe.com/product/premiere-pro
lynda.com/Premiere-Pro-training-tutorials/287-0.html
tv.adobe.com/product/after-effects
lynda.com/After-Effects-training-tutorials/150-0.html
More advanced video editing and motion graphics programs.
photoshop
tv.adobe.com/product/photoshop
lynda.com/Photoshop-CS4-tutorials/extended-for-video/50783-2.html
psd.tutsplus.com/tutorials/text-effects-tutorials/quick-tip-create-sparkling-animated-text-in-
photoshop
psd.tutsplus.com/tutorials/designing-tutorials/quick-tip-create-an-animated-banner-ad-in-
photoshop-cs5
Animated .gifs!
YouTube
simplyzesty.com/video/7-incredibly-youtube-features-tricks
simplyzesty.com/video/20-great-youtube-features-and-tricks-you-need-to-know
Search for YouTube resources.
38

39. Week 15
Project

40. Week 16
Share

41. Acknowledgements
Thank you to all of the educators who share their content online and to my students who listen to me
talk about it. Thank you to Sonoma State University for giving me the academic freedom, computers, and
software to be able to teach this stuff. Thank you to my family for letting me stay in school for so long
and supporting me along the way. Thank you to my friends for dealing with my oversharing.
Bio
drho.ro/marketing-professor/bio
Dr. Horowitz (@DrHoro) is a marketing professor at Sonoma State University who uses his marketing
ebooks and WordPress website DrHo.ro to teach marketing classes. Dr. Horowitz teaches web design,
graphic design, video editing and search engine optimization skills in his marketing research, promotion
management, and retail management classes.