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How Collective Intelligence killed the Intranet - Only to re-create it
- how collective intelligencekilled the intranet Only to re-create itEnterprise Content Management Cláudio CalvãoCentro Cultural de Belém Partner@DRI6 de Dezembro de 2011 www.dri.pt
- firsta bit about us
- DRI, portuguese company, est. 1999Offices in Portugal and SpainDenmark and Norway in 2012Projects in Portugal, Angola, Spain,Italy, USA, UK, South Korea and CongoESA founder and SugarCRM PartnerAcquia Partner (Drupal)
- We have done lots of projectsAll sorts of CRM and SocialCRMapplicationsOnline Communities and SocialNetworksCollaborative Intranets andKnowledge Portals
- So we know athing or two aboutstakeholdersEngagement
- but we like tothink beyond today
- and dwell onemergingpatterns
- First
- The intranet,as we know it,is dead
- why?
- informationin silos
- Informationcontrol
- No participatorydecison process
- Top-downInformation flow
- Companies typically install intranetstop-down to distribute HR policiesand other corporate information thatworkers are doing their best to ignore. Cluetrain Manifesto
- intranets are aboutprocess & information
- and never aboutcommunication
- guesswhat?
- we arehuman beings
- we need tocommunicate, socialize,belong, share, create,talk, like, agree, disagree,invent, comment, ask, help,…
- that’s howwe get
- creative
- and creativity solvesproblems
- and creativity bringsinnovation
- intranets aresterile places
- it was never a question ofworkflows ortechnologies
- but always a question ofculture andcollaboration
- Paranoia kills conersation.Thats its point. But lack of openconersation kills companies. Cluetrain Manifesto
- we need toshiftfrom this
- information
- Into…
- communication
- But we needto go one stepFurther
- collaboration
- that’s when we take advantage of ourcollectiveintelligence
- and we are nottalking of ants
- or bees…
- we know that CI iscomplexbut’s lets skip theacademics
- this is a good starting point:collective intelligence is thecapacity of human communitiesto evolve towards higherorder complexity and harmony,through such innovationmechanisms as differentiation,integration, competition andcollaboration. George Pór
- in business terms:collective intelligence is thecapacity to collaborate,compete, share knowledge andintegrate different skills inorder to achieve a commongoal.
- every manager’sHolly Grail
- ok, but how dowe harness thiscapacity?
- remember
- it’s not a question ofworkflows ortechnologies
- it’s a question oforganizationalculture
- in order to thrive, ci needs anenvironment with: openness peering sharing Acting Globally
- you may still control somecritical data: patents financial information personal data strategic plans etc.
- but you have toloose control
- to have collaboration
- so The intranetis dead
- how can CIre-create it?
- by modeling itto is users
- people already usesocial networks, wikis,groups, forums, socialbookmarks, blogs,knowledge communities,expertise networks, …in their personal life
- let them use itfor work!
- technology is not an issueopen sourceclosed and licensedSAAsit’s up to you
- stimulate themindset
- change theenvironment
- give them the tools
- loosecontrol
- they’ll take careof the rest
- Intranets naturally tend to route aroundboredom. The best are built bottom-up byengaged individuals cooperating to constructsomething far more valuable:an intranetworked corporate conersation. Cluetrain Manifesto
- They are your real value.Give them control
- Thank you
- talk to us claudio.calvao@dri.pt info@dri.pt www.dri.pt
- Image Creditshttp://img.trekmovie.com/images/fanmade/enterprise_wall01_1920.jpghttp://www.flickr.com/photos/71815015@N00/3048003703/http://www.flickr.com/photos/11114950@N06/4774532345/http://www.flickr.com/photos/15133799@N02/4976584379/http://www.flickr.com/photos/55279617@N00/124659356/http://www.flickr.com/photos/15441342@N03/4253272271/http://www.flickr.com/photos/28826792@N00/6023673233/http://www.flickr.com/photos/47691521@N07/4639590640/http://www.flickr.com/photos/21508313@N06/2579526909/http://www.flickr.com/photos/38723051@N08/5741394814/http://www.flickr.com/photos/59863704@N00/205231298/http://redriverpak.files.wordpress.com/2011/09/monty-python-and-the-holy-grail-original.jpghttp://www.flickr.com/photos/40279385@N08/4278434497/http://www.flickr.com/photos/scania/2869221867/http://www.flickr.com/photos/25704219@N04/4941547991/
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