Presentation made by Cláudio Calvão on December 6th of 2011 on the Enterprise Content Management Event organized by IDC Portugal The title was "How Collective Intelligence killed the Intranet - Only to re-create it" where Cláudio presented is vision how Collective Intelligence can change the enterprises.

1. how collective intelligence
killed the intranet
Only to re-create it
Enterprise Content Management Cláudio Calvão
Centro Cultural de Belém Partner@DRI
6 de Dezembro de 2011 www.dri.pt

2. first
a bit about us

3. DRI, portuguese company, est. 1999
Offices in Portugal and Spain
Denmark and Norway in 2012
Projects in Portugal, Angola, Spain,
Italy, USA, UK, South Korea and Congo
ESA founder and SugarCRM Partner
Acquia Partner (Drupal)

4. We have done lots of projects
All sorts of CRM and SocialCRM
applications
Online Communities and Social
Networks
Collaborative Intranets and
Knowledge Portals

5. So we know a
thing or two about
stakeholders
Engagement

6. but we like to
think beyond today

7. and dwell on
emerging
patterns

8. First

9. The intranet,
as we know it,
is dead

10. why?

11. information
in silos

12. Information
control

13. No participatory
decison process

14. Top-down
Information flow

15. Companies typically install intranets
top-down to distribute HR policies
and other corporate information that
workers are doing their best to ignore.
Cluetrain Manifesto

16. intranets are about
process & information

17. and never about
communication

18. guess
what?

19. we are
human beings

20. we need to
communicate, socialize,
belong, share, create,
talk, like, agree, disagree,
invent, comment, ask, help,
…

21. that’s how
we get

22. creative

23. and creativity solves
problems

24. and creativity brings
innovation

25. intranets are
sterile places

26. it was never a question of
workflows or
technologies

27. but always a question of
culture and
collaboration

28. Paranoia kills conersation.
That's its point. But lack of open
conersation kills companies.
Cluetrain Manifesto

29. we need to
shift
from this

30. information

31. Into…

32. communication

33. But we need
to go one step
Further

34. collaboration

35. that’s when we take advantage of our
collective
intelligence

36. and we are not
talking of ants

37. or bees…

38. we know that CI is
complex
but’s lets skip the
academics

39. this is a good starting point:
collective intelligence is the
capacity of human communities
to evolve towards higher
order complexity and harmony,
through such innovation
mechanisms as differentiation,
integration, competition and
collaboration.
George Pór

40. in business terms:
collective intelligence is the
capacity to collaborate,
compete, share knowledge and
integrate different skills in
order to achieve a common
goal.

41. every manager’s
Holly Grail

42. ok, but how do
we harness this
capacity?

43. remember

44. it’s not a question of
workflows or
technologies

45. it’s a question of
organizational
culture

46. in order to thrive, ci needs an
environment with:
openness
peering
sharing
Acting Globally

47. you may still control some
critical data:
patents
financial information
personal data
strategic plans
etc.

48. but you have to
loose control

49. to have collaboration

50. so The intranet
is dead

51. how can CI
re-create it?

52. by modeling it
to is users

53. people already use
social networks, wikis,
groups, forums, social
bookmarks, blogs,
knowledge communities,
expertise networks, …
in their personal life

54. let them use it
for work!

55. technology is not an issue
open source
closed and licensed
SAAs
it’s up to you

56. stimulate the
mindset

57. change the
environment

58. give them the
tools

59. loose
control

60. they’ll take care
of the rest

61. Intranets naturally tend to route around
boredom. The best are built bottom-up by
engaged individuals cooperating to construct
something far more valuable:
an intranetworked corporate conersation.
Cluetrain Manifesto

62. They are your real value.
Give them control

63. Thank you

64. talk to us
claudio.calvao@dri.pt
info@dri.pt
www.dri.pt

65. Image Credits
http://img.trekmovie.com/images/fanmade/enterprise_wall01_1920.jpg
http://www.flickr.com/photos/71815015@N00/3048003703/
http://www.flickr.com/photos/11114950@N06/4774532345/
http://www.flickr.com/photos/15133799@N02/4976584379/
http://www.flickr.com/photos/55279617@N00/124659356/
http://www.flickr.com/photos/15441342@N03/4253272271/
http://www.flickr.com/photos/28826792@N00/6023673233/
http://www.flickr.com/photos/47691521@N07/4639590640/
http://www.flickr.com/photos/21508313@N06/2579526909/
http://www.flickr.com/photos/38723051@N08/5741394814/
http://www.flickr.com/photos/59863704@N00/205231298/
http://redriverpak.files.wordpress.com/2011/09/monty-python-and-the-holy-grail-original.jpg
http://www.flickr.com/photos/40279385@N08/4278434497/
http://www.flickr.com/photos/scania/2869221867/
http://www.flickr.com/photos/25704219@N04/4941547991/