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Digital Roadmap For Your Brands
Disclaimer
This document contains confidential information about Creative Chaos (Pvt.) Limited, which is provided for the sole purpose of permitting the
recipient to evaluate the quote submitted herewith. In consideration of receipt of this document, the recipient agrees to maintain such
information in confidence and to not reproduce or otherwise disclose this information to any person outside of the recipient's employees directly
responsible for the evaluation of its contents. There is no obligation to maintain the confidentiality of any information which was known to the
recipient prior to the receipt of such information from Creative Chaos (Pvt.) Limited, or becomes publicly known through no fault of recipient, or
is received without obligation of confidentiality from a third party owing no obligation of confidentiality to Creative Chaos (Pvt.) Limited.

This proposal has been prepared in accordance with the best practices for web-based application development, and Creative Chaos (Pvt.)
Limited’s understanding of a state-of-the-art web-based classified system. All timings, flow charts, system designs and related information
contained in this proposal reflect Creative Chaos (Pvt.) Limited’s best estimates based on the needs identified. However, business and operating
specifications (including, among other aspects, speed of implementation, personnel, and costs) may differ from those indicated in the proposal
due to variations in requirements, environment, software, programs and other factors. Thus, Creative Chaos (Pvt.) Limited cannot warrant the
accuracy of such estimates.

ISO 9001:2008 Certified
Why Digital Media
WHAT YOU MISS IN TRADITIONAL ADVERTISING



  Print                                       Television
   • Expensive                                • Users can switch the channel
   • Up to PKR 6,00,000 for a front page ad   • No track of air time or total number of
   • 14% of people trust press ads              views
                                              • Expensive (to make and to run)




  Mass Messages                               ROI
   • The Average consumer is bombarded        • No exact cost breakdown
     with 1500 to 3000 messages a day         • No indication of how many people
   • Targeting isn’t exact                      read/heard/watched your ad
   • More carpet bombing rather than          • No lead generation tracking
     precise hits                             • No conversion tracking
NEW MEDIA ADVERTISING OPPORTUNITIES


  Consumers                                   Trust
   • We know the audience.                    • 78% of consumers trust other
   • 25 million internet users in Pakistan      consumers online
   • 6 million+ Facebook users that can be    • People believe people and Social Media
     targeted                                   is what connects them




                                              Detailed ROI
   Real-time Feedbacks
                                              • Data on clicks, views, and uploads.
   • Whether it’s a campaign, or a website,   • Detailed demographic data
     interaction with users is real-time.     • In-depth analysis with actionable
   • You can gauge responses, polls,            insights
     insights.
Digital Strategy
Create a 360˚
online strategy
Today's online world is complex and      values online as much as it does
exciting, and the possibilities just     offline.
keep growing. The challenge is to
choose the right tactics for the right   It is here Creative Chaos offers
objectives for the right audiences.      “Web Care Strategy”; a 360
It is therefore essential for any        degree online methodology to its
brand online to maintain its             clients.
reputation that reflects its core
Strategy
Developing a clear picture about
the brand, the audience it caters
to and more importantly insure
that it achieves the targets it has
set for itself. The strategy’s
success is gauged by
performance metrics based on the
tools utilized in implementing the
methods.
Content Care
With the explosion of online channels,
you need to take a more holistic view
of your online presence. It becomes
absolutely essential to ensure your
online presence reverberates your
brand’s values. This includes
monitoring your community and
feedback to develop content that
caters to each and every one of them
while maintaining your true voice.
Quality
Our methods are “modeled for
success” that takes compromise on
quality out of the equation. Our
dedicated Quality Assurance
department monitors each and every
aspect of your digital properties at
every step, performing fixes to ensure
a high level of quality is maintained
throughout the process.
Brand
Positioning
Creative Chaos Brand positioning
strategy is based on:
• Market Segmentation research
• Develop understanding of target
  audience’s needs to discover
  opportunities for brand positioning via
  quantitative, qualitative and behavior
  research of consumers
• Identify high potential brand power
  and deliver brand promise.
Maintenance
Provide clients with Maintenance
Services to ensure their Web Property is
fully functional and up to date. Our
Maintenance services include but are
not limited to:
• Content and/or data updates on
  multiple sections of a website
• Bug fixing, troubleshooting, code
  inspection & improvement
• Database inspection, database
  optimization and database indexing
EXECUTION PLAN


                            INTERACTIVE
                  BRAND
                                           INSTANT
                 BUILDING
                                          EXECUTION

                                                HIGH ROI


       SILK BANK                                      TARGETED

       DIGITAL Buzz
                                                         VIRAL

                                                QUICK
                                              RESPONSE
                                    GLOBAL
                                    IMAPCT
DIGITAL ROLL OUT PLAN




   CMS &
  Application
 Development

                Social Media
                 Presence
                               Campaigns and
                                Promotions
                                               Search Engine   Support and
                                                Optimization   Maintenance
How it will Work
BRANDING AND IDENTITY


  Creating a brand is really about creating a message that you will share
  with your customers. We’ll work with you to define your message and
  from there you can use your identity website, logo, and social media.


      Your Identity                     Long-term Brand                     Consistency
                                     Recognition                        Across the Board
 Customers will develop an
 opinion of your brand within        We like to think long-term.        We’ll create a corporate colour
 the first few seconds of viewing    Where will your brand be in the    palette that will extend across
 it. Make it the right impression.   next two to five years? What       your entire brand. From web to
 We can help you find the            about five to ten years? We can    social media to package design
 precise message to clearly          help you develop a brand that      and advertising, your clients
 speak to who you are as a           will upscale from a startup to a   will recognize your brand by
 brand. It’s the most important      more complete corporate            the visual impressions you
 three seconds of your business      identity.                          make.
 life.
INNOVATIVE WEBSITE MODEL

 Emerging concept: Make your website that let people connect
 with and interact with your organization. Simply you need a
 social media enabled website.


Survey Results on
What People trusts
People trust other
customers more than they
trust advertisements.
Specifically, they trust their
friends’ opinion most.                                                         38 %
                                                           68%




                                                                                        30%




                                                                                                     27%




                                                                                                               20%
                                                        friends            Consumer   requested     branded   advertisem
                                                        recommend          opinions   newsletters   goods     ents
                                                        ations


Source: Infosys Report on Technology Insights for Financial Service Industry
KEY PERFORMANCE INDICATORS



     Increase Repeat Visits
     Create a web property that not only
                                                   Social Media Following
     becomes a central point for information but   Build a strong and active social media
     also has the infotainment factor in it. The   platform that virally spreads information
     objective will be to create a web property    and creates a digital brand persona.
     which has repeat visits.




     Promote the Platform as                       Setting Standards
     Main source of                                Rather than compete with other
     information                                   brands, let’s set the bar. Rather than
     The web platform is be designed to            chase other’ fans/ costumers, let’s
     continuously grow and be promoted. All        find new ones. Rather than say let’s do
     information will be presented uniquely in a   this better, let’s do something that’s
     way that helps the visitors find and retain   never been done before. Don’t
     information.                                  compete, set standards.
CORPORATE WEBSITE VISITORS




                 Students &                        Individual
                  General                         Customers
                   Public




                                  Corporate/                           Banks
                                     Other                            Employees

     International                Institutions
      Visitors




          Know Your Visitors : Every Visitor is unique and important for you.
WEBSITE MODEL FOR TARGETED SEGMENTS

  We suggest different micro site that suits your specific target audience
                    so they will feel more comfortable.
TARGET AUDIENCE PLAN


                                                                               Existing
                                      Customers                               Customers
                                   Requesting Credit                   Engage them in different
     Prospective                   Card Registration                   activities that helps in
                                                                       persuading others target
     Customers                   Facilitate your future customers      audience of their social
                                 in registration process through       networks. Listen your
Generate new leads and start     digital channel and minimizes         customers, help them in solving
engagements with your targeted   the processing time of card           their problems and inform them
audience as prospects.           registrations.                        about upcoming features and
                                                                       promotions.




                                     Target Market

             21 to 45 years             Businessmen                 Salaried Professionals
MICRO SITE FEATURE SET



  CMS based Website                                          Blog/RSS

   • Admin Panel                                              • This will increase user interaction with the website
   • Multi user Environment                                     and increase recurrent users to micro site
   • Will allow creation of new campaigns by customer
   • Add new content instantly
   • Update Banners automatically
                                                             Media Center

                                                              • Press Release
  Mobile Version                                              • News Feeds
                                                              • RSS Feeds
   • Will allow a user friendly interface for browsing via    • YouTube Integration
     a mobile device.                                         • TVC/Video Archival
   • Easy Search functionality that could be utilized         • Picture Gallery
     via a mobile device                                      • Events Section
                                                              • The Latest at Silk Bank
MICRO SITE POWER SET


  SEO Friendly                             Analytics and Reports

   • Sitemap submission on Google,          • Detail Report from Google Analytics depicting the
   • Top results in Google Search             number of visits, bounce rate, time spent on site,
   • Adwords Campaign                         pages viewed per visit etc.
   • Adsense Campaign
   • Optimized Results
   • Optimal use of Keyword for SEO
                                           Browser Support

                                            • Firefox 2, 3 and above

  Web Standards                             • IE 8 and above
                                            • Opera 9 and above

   • Website Evaluation                     • Safari

   • Website Content Optimization           • Chrome

   • Website Components Optimization
   • Web Accessibility Certification
   • Website testing on WCAG and Sec 508
   • Guidelines and technical report
SEARCH ENGINE OPTIMIZATION – SEO TACTICS


         Keyword Research                                   Link Citations



         Keyword Mapping                           Social Media Integration



 Defined “Optimized Landing Pages”                   Analytics Installation



       On-page Optimization                      Webmaster Tools Registration



    Internal Linking Optimization              Sitemap Creation and verification



                         Fresh structured Content (Ideas)
EMAIL MARKETING


    Collection source of                     Campaigns        Dispatch System
      email addressed
       with consent to
    receive emails from
            brand
                                           Select category
                                             to reach as
                                             required by
                                              campaign
        Social Media                                             Queued
         Campaigns
                                                                message
                                              Develop
                                              Message
                                                              dispatched &
                           Central Email
                                                                 manage
                             Database
                                                                reporting
                                           Send to dispatch
                                              System &
           Email                              Schedule
         Subscribers
                                              Dispatch
                            Categorizat
                              ion of
                            Recipients
ROI of EMAIL MARKETING


   Real time reporting on dispatched emails




 Based on these reports, we tuned our campaigns and strategies on real time basis to make it more efficient
 and achieve huge targets..
SOCIAL MEDIA MANAGEMENT


         We actively monitor all social media feeds for
                    all mentions of brands.

          We also recommend using Social Media to
                    address these issues.

         Somebody who complains today, can be your
          best customer tomorrow if the situation is
                    handled accordingly.
THE SOCIAL NETWORK

 There are four popular channels of Social Media in the world
 and in Pakistan.




 Largest Social      Fastest growing         Most watched site       Corporate Blog
 Network in Pak      Social Network in the   700,000 visitors from   Community
                     world 7200%             Pakistan                New Campaigns
 6 million users +
                     Quickest method of      Free airtime            CSR &
 Games/Apps          information disbursal   No need to change       Environmental
                     Great platform for      channel                 aspects
                     public
                     dialogue/education
                     1.9 million users
SOCIAL MEDIA ANALYSIS




 Tracking & Analysis
 Giving you the numbers, quantifying your parameters and KPIs. Also,
 giving you access to relevant data from your customers.
GLOBAL STATS


               640M
               REGISTERED USERS
               If Facebook were a country, it would be the
               third most populated in the world!


                                                             200M
                                        REGISTERED USERS
                      Heavily populated by opinion leaders and news makers
                                        with an average 27M tweets per day!



               100M
               REGISTERED USERS
               80% of companies use SM for recruitment
               95% of them use LinkedIn
LOCAL STATS



              26th
              Pakistan’s Facebook ranking
              among 213 countries

              6,412,960
              Registered Facebook users
              31% Females
              69% Males
              51% Between ages 18-24
SOCIAL MEDIA SERVICES


 Social Media                 Tracking & data           Crisis Management
 Management                   collection                Controlling rumors,
                                                        countering claims and
 This includes all level of   Giving you the numbers,
                                                        addressing issues. We use
 interactions with fans and   quantifying your
                                                        our digital PR expertise to
 brand voice development      parameters and KPIs.
                                                        help you resolve unwanted
 for our clients. These       Also, giving you access
                                                        publicity.
 also include status          to relevant data from
 updates and interactions     your customers.
 required by the
 brand/company.
SOCIAL MEDIA MANAGEMENT


 What does Management Include?
 • Strategy Design

 • Content Bucket Creation

 • Page Management and moderation

 • Community Building

 • Fan Engagement and interaction

 • Crisis Management

 • In-depth Analysis

 • Design
Application Development




   Development of unique and custom applications for brands to
              interact with their fans/customers.

      These applications are socially driven and have a high viral factor
                             attached to them.
VIRAL CAMPAIGNS




           Developing a complete 360 Campaign
    that encapsulate Social Media Applications for Facebook,
 Twitter, Foursquare, YouTube. These applications are dependent
  on their shareability and their content, and can be developed
            together as a group or in singular aspects.
GAMIFICATION




 Gamify the entire Silk Bank Credit Card digital experience. Give users
 rewards for acts like ordering cards, inviting friends and family,
 registering complaints and sharing their favorite links on the fan page.

 Rewards don’t have to be gifts or money. Create an
 environment where users are Entertained, Educated and
 Engaged.
MOBILE PLATFORM



         Smart Phone                        WAP                        SMS

   Smartphone based application     Web based application      Details of points earned
          development                   development


    Banners optimized for Smart   Banners optimized for WAP    Alerts and notifications
             phones
                                   Find the nearest location    Subscriptions based
      Find the nearest location                                      services
                                     Recent Promotions
            Scoreboard                                              Opinion Polls
                                         Card Blocker
    Social Bookmarking, Sharing
                                                                   Complaints and
          and commenting
                                  Complaints and Feedback            Feedbacks
          SUPPORTED PLATFORMS

                                   Transactions Statement           Card Blocker


                                    Social Media Updates         Recent Promotions
ONLINE ADVERTISING – MEDIA BUYING



  Everything from creative
  to copy and campaign        Planning             Execution
  management to
  optimization. We provide   Creative Planning &   Campaign Tracking &
                                    Design             Reporting
  the end to end
                                                   Continuous Campaign
  consultancy along with      Media Planning
                                                       Optimization

  media buying.
                                  Research          Campaign Launch


                                                   Media Negotiating &
                              Campaign Goals
                                                         Buying
PROMOTIONS STRATEGY


 To promote SILK Bank Credit Cards on digital media, Creative Chaos
 will facilitate in placement of ads and traffic generation to Facebook
 Page and Website


                                                     Facebook
                                                 •Teaser
                                                 •Pre Launch
                       Google                    •Post Launch
                      AdWords
    Facebook Ads


            Local High
          Traffic Website
                                                      Website
                                                 Post Launch
                                                 By Google AdWords
                                                 & Local Websites
ALLOCATIONS

 Promotional budget will be spend by the following allocation strategy to
 meet the targets




            Google Adwords,
                  25%
                                 Facebook Ads, 55%   Some High Traffic Local Websites
           Local Websites, 20%                       •DAWN NEWS
                                                     •EXPRESS TRIBUNE
                                                     •JANG
                                                     •THE NEWS
                                                     •GEO.TV
                                                     •BUSINESS RECORDER
                                                     •AAJ.TV
                                                     •FCPAKISTAN
                                                     •PAKWHEELS.COM
                                                     •KOOLMUZONE
                                                     •HAMARIWEB.COM
                                                     •Some more sites based on target audeince
Quantify your ROI
ROI- Return on Investment


   We convert the potential of Digital Media
          into measurable benefits.
HOW TO CALCULATE ROI?




                NON-FINANCIAL IMPACT = POTENTIAL


      $$$.                                                 $$$.

                                         NON-FINANCIAL   FINANCIAL
   INVESTMENT       ACTION    REACTION
                                            IMPACT         IMPACT
Engagement Strategy
HOW WE WORKS….



                                                                              Prepare Budget
       Brand Analysis              Selected                SMS
                                   Websites
                                                                            Sign off from client

     Campaign Objectives                                             Etc.
                           Email
                                              Media
                                                                            Issue booking order
                                               Mix                           for web properties
       Identify primary
         audience by                                             Search
                            Banners
        demographics
                                                                             Initiate Campaign
                                              LocalWeb
                                              Properties
      Identify secondary
          audience
                                                                            Monitor Response



                                        Identify Media
         Define KPIs                                                        Make Adjustments
                                           Vehicles
Thank You
CONTACT




  HEADQUARTERS INFORMATION:
  Creative Chaos (Pvt) Ltd.
  2nd Floor, Al-Karam Center
  Plot BC-1, Block 7, Clifton
  Karachi – Pakistan
  Phones: +9221-5364065-68 (4 lines) (Pakistan)
  Phone (US/Canada): +1 (917) 546-0932, (917) 438-0864
  Phone (UK): +44 (207) 096-1256
  Fax: +9221-5364069
  http://www.csquareonline.com

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Digital Strategy for your Brand

  • 1. Digital Roadmap For Your Brands
  • 2. Disclaimer This document contains confidential information about Creative Chaos (Pvt.) Limited, which is provided for the sole purpose of permitting the recipient to evaluate the quote submitted herewith. In consideration of receipt of this document, the recipient agrees to maintain such information in confidence and to not reproduce or otherwise disclose this information to any person outside of the recipient's employees directly responsible for the evaluation of its contents. There is no obligation to maintain the confidentiality of any information which was known to the recipient prior to the receipt of such information from Creative Chaos (Pvt.) Limited, or becomes publicly known through no fault of recipient, or is received without obligation of confidentiality from a third party owing no obligation of confidentiality to Creative Chaos (Pvt.) Limited. This proposal has been prepared in accordance with the best practices for web-based application development, and Creative Chaos (Pvt.) Limited’s understanding of a state-of-the-art web-based classified system. All timings, flow charts, system designs and related information contained in this proposal reflect Creative Chaos (Pvt.) Limited’s best estimates based on the needs identified. However, business and operating specifications (including, among other aspects, speed of implementation, personnel, and costs) may differ from those indicated in the proposal due to variations in requirements, environment, software, programs and other factors. Thus, Creative Chaos (Pvt.) Limited cannot warrant the accuracy of such estimates. ISO 9001:2008 Certified
  • 4. WHAT YOU MISS IN TRADITIONAL ADVERTISING Print Television • Expensive • Users can switch the channel • Up to PKR 6,00,000 for a front page ad • No track of air time or total number of • 14% of people trust press ads views • Expensive (to make and to run) Mass Messages ROI • The Average consumer is bombarded • No exact cost breakdown with 1500 to 3000 messages a day • No indication of how many people • Targeting isn’t exact read/heard/watched your ad • More carpet bombing rather than • No lead generation tracking precise hits • No conversion tracking
  • 5. NEW MEDIA ADVERTISING OPPORTUNITIES Consumers Trust • We know the audience. • 78% of consumers trust other • 25 million internet users in Pakistan consumers online • 6 million+ Facebook users that can be • People believe people and Social Media targeted is what connects them Detailed ROI Real-time Feedbacks • Data on clicks, views, and uploads. • Whether it’s a campaign, or a website, • Detailed demographic data interaction with users is real-time. • In-depth analysis with actionable • You can gauge responses, polls, insights insights.
  • 7. Create a 360˚ online strategy Today's online world is complex and values online as much as it does exciting, and the possibilities just offline. keep growing. The challenge is to choose the right tactics for the right It is here Creative Chaos offers objectives for the right audiences. “Web Care Strategy”; a 360 It is therefore essential for any degree online methodology to its brand online to maintain its clients. reputation that reflects its core
  • 8. Strategy Developing a clear picture about the brand, the audience it caters to and more importantly insure that it achieves the targets it has set for itself. The strategy’s success is gauged by performance metrics based on the tools utilized in implementing the methods.
  • 9. Content Care With the explosion of online channels, you need to take a more holistic view of your online presence. It becomes absolutely essential to ensure your online presence reverberates your brand’s values. This includes monitoring your community and feedback to develop content that caters to each and every one of them while maintaining your true voice.
  • 10. Quality Our methods are “modeled for success” that takes compromise on quality out of the equation. Our dedicated Quality Assurance department monitors each and every aspect of your digital properties at every step, performing fixes to ensure a high level of quality is maintained throughout the process.
  • 11. Brand Positioning Creative Chaos Brand positioning strategy is based on: • Market Segmentation research • Develop understanding of target audience’s needs to discover opportunities for brand positioning via quantitative, qualitative and behavior research of consumers • Identify high potential brand power and deliver brand promise.
  • 12. Maintenance Provide clients with Maintenance Services to ensure their Web Property is fully functional and up to date. Our Maintenance services include but are not limited to: • Content and/or data updates on multiple sections of a website • Bug fixing, troubleshooting, code inspection & improvement • Database inspection, database optimization and database indexing
  • 13. EXECUTION PLAN INTERACTIVE BRAND INSTANT BUILDING EXECUTION HIGH ROI SILK BANK TARGETED DIGITAL Buzz VIRAL QUICK RESPONSE GLOBAL IMAPCT
  • 14. DIGITAL ROLL OUT PLAN CMS & Application Development Social Media Presence Campaigns and Promotions Search Engine Support and Optimization Maintenance
  • 15. How it will Work
  • 16. BRANDING AND IDENTITY Creating a brand is really about creating a message that you will share with your customers. We’ll work with you to define your message and from there you can use your identity website, logo, and social media. Your Identity Long-term Brand Consistency Recognition Across the Board Customers will develop an opinion of your brand within We like to think long-term. We’ll create a corporate colour the first few seconds of viewing Where will your brand be in the palette that will extend across it. Make it the right impression. next two to five years? What your entire brand. From web to We can help you find the about five to ten years? We can social media to package design precise message to clearly help you develop a brand that and advertising, your clients speak to who you are as a will upscale from a startup to a will recognize your brand by brand. It’s the most important more complete corporate the visual impressions you three seconds of your business identity. make. life.
  • 17. INNOVATIVE WEBSITE MODEL Emerging concept: Make your website that let people connect with and interact with your organization. Simply you need a social media enabled website. Survey Results on What People trusts People trust other customers more than they trust advertisements. Specifically, they trust their friends’ opinion most. 38 % 68% 30% 27% 20% friends Consumer requested branded advertisem recommend opinions newsletters goods ents ations Source: Infosys Report on Technology Insights for Financial Service Industry
  • 18. KEY PERFORMANCE INDICATORS Increase Repeat Visits Create a web property that not only Social Media Following becomes a central point for information but Build a strong and active social media also has the infotainment factor in it. The platform that virally spreads information objective will be to create a web property and creates a digital brand persona. which has repeat visits. Promote the Platform as Setting Standards Main source of Rather than compete with other information brands, let’s set the bar. Rather than The web platform is be designed to chase other’ fans/ costumers, let’s continuously grow and be promoted. All find new ones. Rather than say let’s do information will be presented uniquely in a this better, let’s do something that’s way that helps the visitors find and retain never been done before. Don’t information. compete, set standards.
  • 19. CORPORATE WEBSITE VISITORS Students & Individual General Customers Public Corporate/ Banks Other Employees International Institutions Visitors Know Your Visitors : Every Visitor is unique and important for you.
  • 20. WEBSITE MODEL FOR TARGETED SEGMENTS We suggest different micro site that suits your specific target audience so they will feel more comfortable.
  • 21. TARGET AUDIENCE PLAN Existing Customers Customers Requesting Credit Engage them in different Prospective Card Registration activities that helps in persuading others target Customers Facilitate your future customers audience of their social in registration process through networks. Listen your Generate new leads and start digital channel and minimizes customers, help them in solving engagements with your targeted the processing time of card their problems and inform them audience as prospects. registrations. about upcoming features and promotions. Target Market 21 to 45 years Businessmen Salaried Professionals
  • 22. MICRO SITE FEATURE SET CMS based Website Blog/RSS • Admin Panel • This will increase user interaction with the website • Multi user Environment and increase recurrent users to micro site • Will allow creation of new campaigns by customer • Add new content instantly • Update Banners automatically Media Center • Press Release Mobile Version • News Feeds • RSS Feeds • Will allow a user friendly interface for browsing via • YouTube Integration a mobile device. • TVC/Video Archival • Easy Search functionality that could be utilized • Picture Gallery via a mobile device • Events Section • The Latest at Silk Bank
  • 23. MICRO SITE POWER SET SEO Friendly Analytics and Reports • Sitemap submission on Google, • Detail Report from Google Analytics depicting the • Top results in Google Search number of visits, bounce rate, time spent on site, • Adwords Campaign pages viewed per visit etc. • Adsense Campaign • Optimized Results • Optimal use of Keyword for SEO Browser Support • Firefox 2, 3 and above Web Standards • IE 8 and above • Opera 9 and above • Website Evaluation • Safari • Website Content Optimization • Chrome • Website Components Optimization • Web Accessibility Certification • Website testing on WCAG and Sec 508 • Guidelines and technical report
  • 24. SEARCH ENGINE OPTIMIZATION – SEO TACTICS Keyword Research Link Citations Keyword Mapping Social Media Integration Defined “Optimized Landing Pages” Analytics Installation On-page Optimization Webmaster Tools Registration Internal Linking Optimization Sitemap Creation and verification Fresh structured Content (Ideas)
  • 25. EMAIL MARKETING Collection source of Campaigns Dispatch System email addressed with consent to receive emails from brand Select category to reach as required by campaign Social Media Queued Campaigns message Develop Message dispatched & Central Email manage Database reporting Send to dispatch System & Email Schedule Subscribers Dispatch Categorizat ion of Recipients
  • 26. ROI of EMAIL MARKETING Real time reporting on dispatched emails Based on these reports, we tuned our campaigns and strategies on real time basis to make it more efficient and achieve huge targets..
  • 27. SOCIAL MEDIA MANAGEMENT We actively monitor all social media feeds for all mentions of brands. We also recommend using Social Media to address these issues. Somebody who complains today, can be your best customer tomorrow if the situation is handled accordingly.
  • 28. THE SOCIAL NETWORK There are four popular channels of Social Media in the world and in Pakistan. Largest Social Fastest growing Most watched site Corporate Blog Network in Pak Social Network in the 700,000 visitors from Community world 7200% Pakistan New Campaigns 6 million users + Quickest method of Free airtime CSR & Games/Apps information disbursal No need to change Environmental Great platform for channel aspects public dialogue/education 1.9 million users
  • 29. SOCIAL MEDIA ANALYSIS Tracking & Analysis Giving you the numbers, quantifying your parameters and KPIs. Also, giving you access to relevant data from your customers.
  • 30. GLOBAL STATS 640M REGISTERED USERS If Facebook were a country, it would be the third most populated in the world! 200M REGISTERED USERS Heavily populated by opinion leaders and news makers with an average 27M tweets per day! 100M REGISTERED USERS 80% of companies use SM for recruitment 95% of them use LinkedIn
  • 31. LOCAL STATS 26th Pakistan’s Facebook ranking among 213 countries 6,412,960 Registered Facebook users 31% Females 69% Males 51% Between ages 18-24
  • 32. SOCIAL MEDIA SERVICES Social Media Tracking & data Crisis Management Management collection Controlling rumors, countering claims and This includes all level of Giving you the numbers, addressing issues. We use interactions with fans and quantifying your our digital PR expertise to brand voice development parameters and KPIs. help you resolve unwanted for our clients. These Also, giving you access publicity. also include status to relevant data from updates and interactions your customers. required by the brand/company.
  • 33. SOCIAL MEDIA MANAGEMENT What does Management Include? • Strategy Design • Content Bucket Creation • Page Management and moderation • Community Building • Fan Engagement and interaction • Crisis Management • In-depth Analysis • Design
  • 34. Application Development Development of unique and custom applications for brands to interact with their fans/customers. These applications are socially driven and have a high viral factor attached to them.
  • 35. VIRAL CAMPAIGNS Developing a complete 360 Campaign that encapsulate Social Media Applications for Facebook, Twitter, Foursquare, YouTube. These applications are dependent on their shareability and their content, and can be developed together as a group or in singular aspects.
  • 36. GAMIFICATION Gamify the entire Silk Bank Credit Card digital experience. Give users rewards for acts like ordering cards, inviting friends and family, registering complaints and sharing their favorite links on the fan page. Rewards don’t have to be gifts or money. Create an environment where users are Entertained, Educated and Engaged.
  • 37. MOBILE PLATFORM Smart Phone WAP SMS Smartphone based application Web based application Details of points earned development development Banners optimized for Smart Banners optimized for WAP Alerts and notifications phones Find the nearest location Subscriptions based Find the nearest location services Recent Promotions Scoreboard Opinion Polls Card Blocker Social Bookmarking, Sharing Complaints and and commenting Complaints and Feedback Feedbacks SUPPORTED PLATFORMS Transactions Statement Card Blocker Social Media Updates Recent Promotions
  • 38. ONLINE ADVERTISING – MEDIA BUYING Everything from creative to copy and campaign Planning Execution management to optimization. We provide Creative Planning & Campaign Tracking & Design Reporting the end to end Continuous Campaign consultancy along with Media Planning Optimization media buying. Research Campaign Launch Media Negotiating & Campaign Goals Buying
  • 39. PROMOTIONS STRATEGY To promote SILK Bank Credit Cards on digital media, Creative Chaos will facilitate in placement of ads and traffic generation to Facebook Page and Website Facebook •Teaser •Pre Launch Google •Post Launch AdWords Facebook Ads Local High Traffic Website Website Post Launch By Google AdWords & Local Websites
  • 40. ALLOCATIONS Promotional budget will be spend by the following allocation strategy to meet the targets Google Adwords, 25% Facebook Ads, 55% Some High Traffic Local Websites Local Websites, 20% •DAWN NEWS •EXPRESS TRIBUNE •JANG •THE NEWS •GEO.TV •BUSINESS RECORDER •AAJ.TV •FCPAKISTAN •PAKWHEELS.COM •KOOLMUZONE •HAMARIWEB.COM •Some more sites based on target audeince
  • 42. ROI- Return on Investment We convert the potential of Digital Media into measurable benefits.
  • 43. HOW TO CALCULATE ROI? NON-FINANCIAL IMPACT = POTENTIAL $$$. $$$. NON-FINANCIAL FINANCIAL INVESTMENT ACTION REACTION IMPACT IMPACT
  • 45. HOW WE WORKS…. Prepare Budget Brand Analysis Selected SMS Websites Sign off from client Campaign Objectives Etc. Email Media Issue booking order Mix for web properties Identify primary audience by Search Banners demographics Initiate Campaign LocalWeb Properties Identify secondary audience Monitor Response Identify Media Define KPIs Make Adjustments Vehicles
  • 47. CONTACT HEADQUARTERS INFORMATION: Creative Chaos (Pvt) Ltd. 2nd Floor, Al-Karam Center Plot BC-1, Block 7, Clifton Karachi – Pakistan Phones: +9221-5364065-68 (4 lines) (Pakistan) Phone (US/Canada): +1 (917) 546-0932, (917) 438-0864 Phone (UK): +44 (207) 096-1256 Fax: +9221-5364069 http://www.csquareonline.com