2. Disclaimer
This document contains confidential information about Creative Chaos (Pvt.) Limited, which is provided for the sole purpose of permitting the
recipient to evaluate the quote submitted herewith. In consideration of receipt of this document, the recipient agrees to maintain such
information in confidence and to not reproduce or otherwise disclose this information to any person outside of the recipient's employees directly
responsible for the evaluation of its contents. There is no obligation to maintain the confidentiality of any information which was known to the
recipient prior to the receipt of such information from Creative Chaos (Pvt.) Limited, or becomes publicly known through no fault of recipient, or
is received without obligation of confidentiality from a third party owing no obligation of confidentiality to Creative Chaos (Pvt.) Limited.
This proposal has been prepared in accordance with the best practices for web-based application development, and Creative Chaos (Pvt.)
Limited’s understanding of a state-of-the-art web-based classified system. All timings, flow charts, system designs and related information
contained in this proposal reflect Creative Chaos (Pvt.) Limited’s best estimates based on the needs identified. However, business and operating
specifications (including, among other aspects, speed of implementation, personnel, and costs) may differ from those indicated in the proposal
due to variations in requirements, environment, software, programs and other factors. Thus, Creative Chaos (Pvt.) Limited cannot warrant the
accuracy of such estimates.
ISO 9001:2008 Certified
4. WHAT YOU MISS IN TRADITIONAL ADVERTISING
Print Television
• Expensive • Users can switch the channel
• Up to PKR 6,00,000 for a front page ad • No track of air time or total number of
• 14% of people trust press ads views
• Expensive (to make and to run)
Mass Messages ROI
• The Average consumer is bombarded • No exact cost breakdown
with 1500 to 3000 messages a day • No indication of how many people
• Targeting isn’t exact read/heard/watched your ad
• More carpet bombing rather than • No lead generation tracking
precise hits • No conversion tracking
5. NEW MEDIA ADVERTISING OPPORTUNITIES
Consumers Trust
• We know the audience. • 78% of consumers trust other
• 25 million internet users in Pakistan consumers online
• 6 million+ Facebook users that can be • People believe people and Social Media
targeted is what connects them
Detailed ROI
Real-time Feedbacks
• Data on clicks, views, and uploads.
• Whether it’s a campaign, or a website, • Detailed demographic data
interaction with users is real-time. • In-depth analysis with actionable
• You can gauge responses, polls, insights
insights.
7. Create a 360˚
online strategy
Today's online world is complex and values online as much as it does
exciting, and the possibilities just offline.
keep growing. The challenge is to
choose the right tactics for the right It is here Creative Chaos offers
objectives for the right audiences. “Web Care Strategy”; a 360
It is therefore essential for any degree online methodology to its
brand online to maintain its clients.
reputation that reflects its core
8. Strategy
Developing a clear picture about
the brand, the audience it caters
to and more importantly insure
that it achieves the targets it has
set for itself. The strategy’s
success is gauged by
performance metrics based on the
tools utilized in implementing the
methods.
9. Content Care
With the explosion of online channels,
you need to take a more holistic view
of your online presence. It becomes
absolutely essential to ensure your
online presence reverberates your
brand’s values. This includes
monitoring your community and
feedback to develop content that
caters to each and every one of them
while maintaining your true voice.
10. Quality
Our methods are “modeled for
success” that takes compromise on
quality out of the equation. Our
dedicated Quality Assurance
department monitors each and every
aspect of your digital properties at
every step, performing fixes to ensure
a high level of quality is maintained
throughout the process.
11. Brand
Positioning
Creative Chaos Brand positioning
strategy is based on:
• Market Segmentation research
• Develop understanding of target
audience’s needs to discover
opportunities for brand positioning via
quantitative, qualitative and behavior
research of consumers
• Identify high potential brand power
and deliver brand promise.
12. Maintenance
Provide clients with Maintenance
Services to ensure their Web Property is
fully functional and up to date. Our
Maintenance services include but are
not limited to:
• Content and/or data updates on
multiple sections of a website
• Bug fixing, troubleshooting, code
inspection & improvement
• Database inspection, database
optimization and database indexing
13. EXECUTION PLAN
INTERACTIVE
BRAND
INSTANT
BUILDING
EXECUTION
HIGH ROI
SILK BANK TARGETED
DIGITAL Buzz
VIRAL
QUICK
RESPONSE
GLOBAL
IMAPCT
14. DIGITAL ROLL OUT PLAN
CMS &
Application
Development
Social Media
Presence
Campaigns and
Promotions
Search Engine Support and
Optimization Maintenance
16. BRANDING AND IDENTITY
Creating a brand is really about creating a message that you will share
with your customers. We’ll work with you to define your message and
from there you can use your identity website, logo, and social media.
Your Identity Long-term Brand Consistency
Recognition Across the Board
Customers will develop an
opinion of your brand within We like to think long-term. We’ll create a corporate colour
the first few seconds of viewing Where will your brand be in the palette that will extend across
it. Make it the right impression. next two to five years? What your entire brand. From web to
We can help you find the about five to ten years? We can social media to package design
precise message to clearly help you develop a brand that and advertising, your clients
speak to who you are as a will upscale from a startup to a will recognize your brand by
brand. It’s the most important more complete corporate the visual impressions you
three seconds of your business identity. make.
life.
17. INNOVATIVE WEBSITE MODEL
Emerging concept: Make your website that let people connect
with and interact with your organization. Simply you need a
social media enabled website.
Survey Results on
What People trusts
People trust other
customers more than they
trust advertisements.
Specifically, they trust their
friends’ opinion most. 38 %
68%
30%
27%
20%
friends Consumer requested branded advertisem
recommend opinions newsletters goods ents
ations
Source: Infosys Report on Technology Insights for Financial Service Industry
18. KEY PERFORMANCE INDICATORS
Increase Repeat Visits
Create a web property that not only
Social Media Following
becomes a central point for information but Build a strong and active social media
also has the infotainment factor in it. The platform that virally spreads information
objective will be to create a web property and creates a digital brand persona.
which has repeat visits.
Promote the Platform as Setting Standards
Main source of Rather than compete with other
information brands, let’s set the bar. Rather than
The web platform is be designed to chase other’ fans/ costumers, let’s
continuously grow and be promoted. All find new ones. Rather than say let’s do
information will be presented uniquely in a this better, let’s do something that’s
way that helps the visitors find and retain never been done before. Don’t
information. compete, set standards.
19. CORPORATE WEBSITE VISITORS
Students & Individual
General Customers
Public
Corporate/ Banks
Other Employees
International Institutions
Visitors
Know Your Visitors : Every Visitor is unique and important for you.
20. WEBSITE MODEL FOR TARGETED SEGMENTS
We suggest different micro site that suits your specific target audience
so they will feel more comfortable.
21. TARGET AUDIENCE PLAN
Existing
Customers Customers
Requesting Credit Engage them in different
Prospective Card Registration activities that helps in
persuading others target
Customers Facilitate your future customers audience of their social
in registration process through networks. Listen your
Generate new leads and start digital channel and minimizes customers, help them in solving
engagements with your targeted the processing time of card their problems and inform them
audience as prospects. registrations. about upcoming features and
promotions.
Target Market
21 to 45 years Businessmen Salaried Professionals
22. MICRO SITE FEATURE SET
CMS based Website Blog/RSS
• Admin Panel • This will increase user interaction with the website
• Multi user Environment and increase recurrent users to micro site
• Will allow creation of new campaigns by customer
• Add new content instantly
• Update Banners automatically
Media Center
• Press Release
Mobile Version • News Feeds
• RSS Feeds
• Will allow a user friendly interface for browsing via • YouTube Integration
a mobile device. • TVC/Video Archival
• Easy Search functionality that could be utilized • Picture Gallery
via a mobile device • Events Section
• The Latest at Silk Bank
23. MICRO SITE POWER SET
SEO Friendly Analytics and Reports
• Sitemap submission on Google, • Detail Report from Google Analytics depicting the
• Top results in Google Search number of visits, bounce rate, time spent on site,
• Adwords Campaign pages viewed per visit etc.
• Adsense Campaign
• Optimized Results
• Optimal use of Keyword for SEO
Browser Support
• Firefox 2, 3 and above
Web Standards • IE 8 and above
• Opera 9 and above
• Website Evaluation • Safari
• Website Content Optimization • Chrome
• Website Components Optimization
• Web Accessibility Certification
• Website testing on WCAG and Sec 508
• Guidelines and technical report
24. SEARCH ENGINE OPTIMIZATION – SEO TACTICS
Keyword Research Link Citations
Keyword Mapping Social Media Integration
Defined “Optimized Landing Pages” Analytics Installation
On-page Optimization Webmaster Tools Registration
Internal Linking Optimization Sitemap Creation and verification
Fresh structured Content (Ideas)
25. EMAIL MARKETING
Collection source of Campaigns Dispatch System
email addressed
with consent to
receive emails from
brand
Select category
to reach as
required by
campaign
Social Media Queued
Campaigns
message
Develop
Message
dispatched &
Central Email
manage
Database
reporting
Send to dispatch
System &
Email Schedule
Subscribers
Dispatch
Categorizat
ion of
Recipients
26. ROI of EMAIL MARKETING
Real time reporting on dispatched emails
Based on these reports, we tuned our campaigns and strategies on real time basis to make it more efficient
and achieve huge targets..
27. SOCIAL MEDIA MANAGEMENT
We actively monitor all social media feeds for
all mentions of brands.
We also recommend using Social Media to
address these issues.
Somebody who complains today, can be your
best customer tomorrow if the situation is
handled accordingly.
28. THE SOCIAL NETWORK
There are four popular channels of Social Media in the world
and in Pakistan.
Largest Social Fastest growing Most watched site Corporate Blog
Network in Pak Social Network in the 700,000 visitors from Community
world 7200% Pakistan New Campaigns
6 million users +
Quickest method of Free airtime CSR &
Games/Apps information disbursal No need to change Environmental
Great platform for channel aspects
public
dialogue/education
1.9 million users
29. SOCIAL MEDIA ANALYSIS
Tracking & Analysis
Giving you the numbers, quantifying your parameters and KPIs. Also,
giving you access to relevant data from your customers.
30. GLOBAL STATS
640M
REGISTERED USERS
If Facebook were a country, it would be the
third most populated in the world!
200M
REGISTERED USERS
Heavily populated by opinion leaders and news makers
with an average 27M tweets per day!
100M
REGISTERED USERS
80% of companies use SM for recruitment
95% of them use LinkedIn
31. LOCAL STATS
26th
Pakistan’s Facebook ranking
among 213 countries
6,412,960
Registered Facebook users
31% Females
69% Males
51% Between ages 18-24
32. SOCIAL MEDIA SERVICES
Social Media Tracking & data Crisis Management
Management collection Controlling rumors,
countering claims and
This includes all level of Giving you the numbers,
addressing issues. We use
interactions with fans and quantifying your
our digital PR expertise to
brand voice development parameters and KPIs.
help you resolve unwanted
for our clients. These Also, giving you access
publicity.
also include status to relevant data from
updates and interactions your customers.
required by the
brand/company.
33. SOCIAL MEDIA MANAGEMENT
What does Management Include?
• Strategy Design
• Content Bucket Creation
• Page Management and moderation
• Community Building
• Fan Engagement and interaction
• Crisis Management
• In-depth Analysis
• Design
34. Application Development
Development of unique and custom applications for brands to
interact with their fans/customers.
These applications are socially driven and have a high viral factor
attached to them.
35. VIRAL CAMPAIGNS
Developing a complete 360 Campaign
that encapsulate Social Media Applications for Facebook,
Twitter, Foursquare, YouTube. These applications are dependent
on their shareability and their content, and can be developed
together as a group or in singular aspects.
36. GAMIFICATION
Gamify the entire Silk Bank Credit Card digital experience. Give users
rewards for acts like ordering cards, inviting friends and family,
registering complaints and sharing their favorite links on the fan page.
Rewards don’t have to be gifts or money. Create an
environment where users are Entertained, Educated and
Engaged.
37. MOBILE PLATFORM
Smart Phone WAP SMS
Smartphone based application Web based application Details of points earned
development development
Banners optimized for Smart Banners optimized for WAP Alerts and notifications
phones
Find the nearest location Subscriptions based
Find the nearest location services
Recent Promotions
Scoreboard Opinion Polls
Card Blocker
Social Bookmarking, Sharing
Complaints and
and commenting
Complaints and Feedback Feedbacks
SUPPORTED PLATFORMS
Transactions Statement Card Blocker
Social Media Updates Recent Promotions
38. ONLINE ADVERTISING – MEDIA BUYING
Everything from creative
to copy and campaign Planning Execution
management to
optimization. We provide Creative Planning & Campaign Tracking &
Design Reporting
the end to end
Continuous Campaign
consultancy along with Media Planning
Optimization
media buying.
Research Campaign Launch
Media Negotiating &
Campaign Goals
Buying
39. PROMOTIONS STRATEGY
To promote SILK Bank Credit Cards on digital media, Creative Chaos
will facilitate in placement of ads and traffic generation to Facebook
Page and Website
Facebook
•Teaser
•Pre Launch
Google •Post Launch
AdWords
Facebook Ads
Local High
Traffic Website
Website
Post Launch
By Google AdWords
& Local Websites
40. ALLOCATIONS
Promotional budget will be spend by the following allocation strategy to
meet the targets
Google Adwords,
25%
Facebook Ads, 55% Some High Traffic Local Websites
Local Websites, 20% •DAWN NEWS
•EXPRESS TRIBUNE
•JANG
•THE NEWS
•GEO.TV
•BUSINESS RECORDER
•AAJ.TV
•FCPAKISTAN
•PAKWHEELS.COM
•KOOLMUZONE
•HAMARIWEB.COM
•Some more sites based on target audeince
45. HOW WE WORKS….
Prepare Budget
Brand Analysis Selected SMS
Websites
Sign off from client
Campaign Objectives Etc.
Email
Media
Issue booking order
Mix for web properties
Identify primary
audience by Search
Banners
demographics
Initiate Campaign
LocalWeb
Properties
Identify secondary
audience
Monitor Response
Identify Media
Define KPIs Make Adjustments
Vehicles