10. Platform Eatables Easy Data In and Communications Out Response Tracking Reporting Analysis ETLs/ XSLTs APIs Program Settings Engagement Engines Marketer Control Panel Web/Catalog Transaction Data Product Data CDW Data Community Data Campaign Email Triggered Email Widgets and Websites Social Media Rewards Partner Activity Data Social Media Data Customer Care Data Optimized Common Data Model Store Transaction Data Web Analytics Data Product Codes
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12. Getting to Market Quickly Program Requirements and Implementation Program Launch Launch, Test, Measure, and Refine Design & Requirements 4 - 6 weeks Implementation 8 – 10 weeks Requirements & Gap Analysis Solution Design Program Strategy Understand program plans Data Integrations Iterate and Improve Program Management Measure results, test offers, optimize design Program Configuration Creative, Partner Integration Stage and Test Training Software and Program Launch
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14. Best Practices Drive Better Designs and Ongoing Performance Significantly increases customer insights Easy to understand and consistent with brand Worth-It factor – “I can see a path…” Speaks uniquely to the targeted consumer segment(s) Allocates funding investment strategically Recognizes and rewards behavior aligned to company success Has a unique, defensible hook Satisfies a marketer’s wish list of tools Grows with the company, adapts with experience and remains fresh Has visibility across the organization and is championed from the very top ++ Great + Good √ Average - Bad -- Terrible
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