A presentation created for KIVA Confections (http://www.kivaconfections.com/) taking an "Aerial" view of the marketing opportunities for one of the major players in the edible Medical Marijuana Market (#MMJ). KIVA Confections: http://www.kivaconfections.com/ Goddess Delivers: https://goddessdelivers.com/drupal/content/contact-us KIVA on Twitter: https://twitter.com/KivaConfections

1. KIVA
Product Marketing
Overview

2. .
Creating a where
partners and customers draw value

3. ...thrives on ,
And is facilitated by .
It begins with ...

4. You want to living,
with and .
breathing human beings to

5. Provide the appropriate for
those
to take place.

6. The New Sales Funnel
Community
Building

7. TheInfluenceLoop
SHAREABLE
SHAREABLE
SHAREABLE
SHAREABLE

8. Let consumers when and where it’s
and keep the
.

9. The Eco Systems of Conversation

10. The Tools of Engagement
Blogs
eNewsletters
Case Studies
Videos
Traditional Radio
Satellite Radio
Guest Posting
In-Person Events
White Papers
Online Presentations
Webinars/Webcasts
Meetups
Infographics
Print Magazines
eBook
PodcastsBooks
AMA’s
Forums
Live Streaming
Comments
Annual ReportsArticles on Website
Mobile Content
Research Reports
Microsites

11. Defining and Understanding
do they ?
are they?
do they ?
What do ?
do they ?

12. “Pot retailers will have to avoid the tobacco
industry’s mistakes.
Tobacco was accused historically of
intentionally marketing to kids to create the
users of tomorrow.”
-The Cannabist

13. “In my opinion, the marijuana industry needs
to decide if they are going to follow the
example of the tobacco industry, or from
more responsible industries that understand
that is not in their long-term benefit to
market to kids.”
- Eric Anderson, SE2

14. “The people I get high with are lawyers,
business owners.”
-Wanda James, Cannabis Global Initiative

15. Edible Ideas Auntie Dolores
Butter Brothers
CBD-OOS EdiPure
Day Dreamers
Morsel Bakery

16. ✪ Digital “sparks” that build community around product offering.
✪ Tap into emotions and give users something to value, together.
✪ Create anticipation, excitement, and deepen brand engagement.
✪ Inform and empower users through amazing, personalized
experiences (online and offline).
✪ Advocate purpose and benefits so users and fans can share, support
and help propagate value and importance.

17. “In spite of a down-market image, many
consumers think about marijuana in the
same way they do fine wine, carefully
selecting pot strains for their taste, aroma
and other characteristics...”

18. Contact:
DaveRubin
viaemail:
drubin14@gmail.com