1. Social + Media
What We Need Next
Chris Heuer
Founder, Social Media Club
Creative Catalyst, AdHocnium
Frustrated Drupal Customer

2. Hi, my name is Chris...

3. Hi, my name is Chris...
• I took computer programming classes at
Miami-Dade Community College when I
was 13 (on a TRS-80)
• My first game system was an Atari 2600
(still have it)
• My first computer was a Mac SE
I used to play with HyperCards
• I had my first experience as a Super User in
1995 and it was oh so sweet...

4. The Internet became my career

5. The Internet became my career
• Guru Communications, 1994
I learned to build sites in BBEdit (still have the t-shirt)
• Virtual Community Network,1995
• Miami Ad School, 1996-1998
• Chief, eBusiness, U.S. Mint, 1999
I was a numismatist as a kid... and as an adult
• InfoApps, 2000
• Conversal, 2000

6. Being social became my way of life

7. Being social became my way of life
• Insytes, 2004
• 1st BarCamp, 2005
• BrainJams, 2005
• Social Media Club, 2006
If you get it, share it
• The Conversation Group, 2007
• AdHocnium, 2008

8. essentially
I am a geek.
and apparently, I have
always thought geeks
were cool :)

9. interestingly

10. I designed and built an
enterprise CMS for Palm
between 2002 and 2005

11. but I am not just a
geek entrepreneur
or a marketing wanker

12. I think holistically

13. so why am I here today?

14. I am also a frustrated
Drupal Customer
(or rather, a wannabe customer)

15. Social Media Club’s (and my)
experience with Drupal...

16. More on this later,
let’s talk about
Social + Media

17. social media is not the thing,
as much as it is what we do with it,
SHARING
media, socializing it
and connecting through it

18. it’s more art than science
@davegray

19. Social Media, A Brief History

20. Social Media, A Brief History
• Cave Paintings
• Hieroglyphs
• Written Word
• Guttenberg
• Radio
• Television
• Mimeograph
• Web
• Weblogging
• Social Networking

21. point being,
all media is, or can be
SOCIAL

22. the ‘democratization’ of
communications technologies is
advancing at an ever increasing rate
(just ask Ray Kurzweil)

23. this is good, and its also
challenging
(especially for early adopters)

24. So let’s think more critically
about what we have learned
from Social Media so far

25. But first, let’s look back to dotcom era

26. But first, let’s look back to dotcom era
•The Three C’s
• Content
• Commerce
• Community

27. The framework for a social operating system
4

28. The framework for a social operating system
•The Four C’s
• Context
• Communications
• Collaboration
• Connections 4

29. Success using this framework is values based

30. Success using this framework is values based
• The Social Media Principles
• Be Human
• Be Aware
• Be Honest
• Be Respectful
• Be a Participant
• Be Open
• Be courageous

31. What do you value?

32. a story about respect

33. point:
everyone has value
to contribute
(especially if they are different then you)

34. lets look beyond social media,
lets look at the
BIGGER PITCTURE

35. Jeff Jarvis calls the modern era
“The Great Restructuring”
http://www.buzzmachine.com/2009/03/07/the-great-restructuring/

36. the perfect storm
http://www.socialmediaclub.org/2009/06/04/toby-moores-on-the-perfect-storm-for-change/

37. the perfect storm
http://www.socialmediaclub.org/2009/06/04/toby-moores-on-the-perfect-storm-for-change/

38. we are finally realizing that
all organizations are made of people
and all organizations are social
http://www.chrisheuer.com/2008/06/10/towards-a-more-social-organization/

39. “what makes these times
interesting
is that all companies
are media companies”
- Tom Foremski, Silicon Valley Watcher
http://www.siliconvalleywatcher.com/mt/archives/2007/08/we_live_in_a_ma.php

40. All modern organizations
are media companies

41. All modern organizations
are media companies

42. All modern organizations
are media companies

43. All modern organizations
are media companies

44. All modern organizations
are media companies

45. All modern organizations
are media companies

46. All modern organizations
are media companies

47. All modern organizations
are media companies

48. All modern organizations
are media companies

49. Will it Blend’s Marketing
Department is Profitable

50. this is the real opportunity for Drupal
to serve, at its core, the common
need of all organizations to
behave as media companies

51. in times of disruptive change
many people
get (or feel) hurt

52. FUD
Fear Uncertainty Doubt

53. social media (and drupal) is changing
the way we relate to each other, the
organizations we serve and the
organizations that serve us

54. truth is
we can no longer afford
to look at the world as

55. Us vs. Them

56. the thing is,
this is what we were taught,
this is what we found as true.

57. we must transcend this

58. which brings me back to my
love/hate relationship
with Drupal

59. a problem of perception

60. a problem of perception
(I asked twitter and they confirmed it)

61. What is Drupal?

62. What is Drupal?
• gilliatt@chrisheuer I suspect that the "general
public" response to that question would be a blank
stare.

63. What is Drupal?
• gilliatt@chrisheuer I suspect that the "general
public" response to that question would be a blank
stare.
• lisapadilla@chrisheuer drupal is the content
management system we've been promised since web
1.0 and earlier

64. What is Drupal?
• gilliatt@chrisheuer I suspect that the "general
public" response to that question would be a blank
stare.
• lisapadilla@chrisheuer drupal is the content
management system we've been promised since web
1.0 and earlier
• ScottGentzen@chrisheuer I'd always assumed that
Drupal was a linux distribution.

65. What is Drupal?
• gilliatt@chrisheuer I suspect that the "general
public" response to that question would be a blank
stare.
• lisapadilla@chrisheuer drupal is the content
management system we've been promised since web
1.0 and earlier
• ScottGentzen@chrisheuer I'd always assumed that
Drupal was a linux distribution.
• obilon@chrisheuer It's a city in Southeast Asia. A
capital of some country. Am I right? ;)

66. What is Drupal?

67. What is Drupal?
• sherisaid@chrisheuer drupal is sort of like Joomla and
then again totally not.

68. What is Drupal?
• sherisaid@chrisheuer drupal is sort of like Joomla and
then again totally not.
• socialmediabham@chrisheuer Drupal is that thing
"that" guy talks about when we start to talk about
WordPress as a CMS...

69. What is Drupal?
• sherisaid@chrisheuer drupal is sort of like Joomla and
then again totally not.
• socialmediabham@chrisheuer Drupal is that thing
"that" guy talks about when we start to talk about
WordPress as a CMS...
• michaelpearsun@chrisheuer It is a CMS. Like WP
only more robust. This can also mean complicated. Has
a loyal user group. Terrible internal search. Blue.

70. What is Drupal?
• sherisaid@chrisheuer drupal is sort of like Joomla and
then again totally not.
• socialmediabham@chrisheuer Drupal is that thing
"that" guy talks about when we start to talk about
WordPress as a CMS...
• michaelpearsun@chrisheuer It is a CMS. Like WP
only more robust. This can also mean complicated. Has
a loyal user group. Terrible internal search. Blue.
• jeremywright@chrisheuer It's a platform where it's
harder to build simple things, but easier to build
complex things. IF you know what you're doing.

71. What is Drupal?

72. What is Drupal?
• TWalk@chrisheuer Drupal = an innovative framework
for building Web sites.

73. What is Drupal?
• TWalk@chrisheuer Drupal = an innovative framework
for building Web sites.
• sborsch@chrisheuer Drupal today is a "content
management platform for geeks" striving to become a
"social publishing platform for power users"

74. What is Drupal?
• TWalk@chrisheuer Drupal = an innovative framework
for building Web sites.
• sborsch@chrisheuer Drupal today is a "content
management platform for geeks" striving to become a
"social publishing platform for power users"
• bryanhouse@chrisheuer #drupal is a social publishing
platform to build websites that unite content and
community

75. What is Drupal?
• TWalk@chrisheuer Drupal = an innovative framework
for building Web sites.
• sborsch@chrisheuer Drupal today is a "content
management platform for geeks" striving to become a
"social publishing platform for power users"
• bryanhouse@chrisheuer #drupal is a social publishing
platform to build websites that unite content and
community
• nikan@chrisheuer an application framework packaged as
a CMS

76. What is Drupal?
• TWalk@chrisheuer Drupal = an innovative framework
for building Web sites.
• sborsch@chrisheuer Drupal today is a "content
management platform for geeks" striving to become a
"social publishing platform for power users"
• bryanhouse@chrisheuer #drupal is a social publishing
platform to build websites that unite content and
community
• nikan@chrisheuer an application framework packaged as
a CMS
• fucktwtr@chrisheuer Drupal is like Lego for building
Web 2.0 sites -just plug together modules and, viola! And
because it's open source, it's free!

77. Dries talked of moving beyond a
framework and becoming a product.
I don’t think that goes far enough.

78. Drupal needs to be an
easy to use
easy to scale
easy to love
SOLUTION

79. You are here.
http://businessconfessions.blogspot.com/2007_06_01_archive.html

80. where do you want to go?

81. are you going to take the leap?
or
are you going to fall off the cliff?

82. The Drupal community needs to
grow up

83. it feels as if
this this is puberty
all over again

84. the social media community
and the Drupal community
share some problems
and growing pains

85. With success, we deal with...

86. With success, we deal with...
• With newfound popularity, comes pains of
change
• New, clueless, and self proclaimed “experts”
are hurting us, causing harm
• There is a more diverse group of ‘users’
making it harder to be ‘user-centric’ in
thinking about the industry

87. we stand at the crossroads

88. which is why we must ask
more powerful questions,
look in the mirror
and answer them honestly

89. it really does take a village

90. look after the
WHOLE
of the community

91. think
holistically
about user experience
and needs

93. most importantly,
ask more powerful questions
like...

94. W.W.S.D.

95. W.W.S.D.
(What Would Steve Do?)

96. W.W.L.D.

97. W.W.L.D.
(What Would Linus Do?)

98. W.W.L.D.
seriously, ask him

99. but most importantly

100. W.W.D.D.

101. W.W.D.D.
(What Will Drupal Do?)

102. What it is...
is up to you.

103. so let’s talk
@ChrisHeuer
chris@adhocnium.com