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Web Typography Fundamentals
          Mark Boulton
1. What is Typography?
2. Typographic Structure
3. Macro Typography
4. Micro Typography
W H AT I S T Y P O G R A P H Y ?
http://www.flickr.com/photos/guitavares/248157529/
A world of
Verdana and Arial
typography
1 the art or process of setting and arranging types and
printing from them. 2 the style and appearance of printed
matter. 2
typography
1 the mechanical notation and arrangement of language.
...deciding which is best,
    Verdana or Arial.
TYPOGRAPHIC STRUCTURE
‘Typography has one plain duty before it and
that is to convey information in writing.’
                                      Emil Ruder
Language is information
words → sentences
sentences → paragraphs
paragraphs → groupings
 groupings → sections
 sections → document
Documents have a
conceptual structure.
Author’s
Conceptual
 Structure
Author’s     Reader’s
Conceptual   Conceptual
 Structure    Structure
Designer


 Author’s        Reader’s
Conceptual      Conceptual
 Structure       Structure
Designer


 Author’s          Reader’s
Conceptual        Conceptual
 Structure         Structure


        Brand values
        Art direction
Designer



MARK UP!



Brand values
Art direction
CAMP #4

                                CAMP #3

                      CAMP #2
            CAMP #1
BASE CAMP
LAYOUT      COLOUR       CONTENT


HIERARCHY      FONT       RHYTHM


LANGUAGE    TYPESETTING    GRID
LANGUAGE
TYPESETTING
GRID
Heading 1
 Heading 2
       HIERARCHY
                     Heading 3
                     Designing in the browser is
‘web sites should    good because:

not look the same   • It’s quick to make changes
                    • It’s the right thing to do
in every browser’   • Malarkey will be chuffed
FONT
RHYTHM
LAYOUT
COLOUR
CONTENT
LAYOUT      COLOUR       CONTENT


HIERARCHY      FONT       RHYTHM


LANGUAGE    TYPESETTING    GRID
LAYOUT     ATTRIBUTES
              COLOUR       CONTENT


HIERARCHY     FORM
               FONT        RHYTHM


LANGUAGE    FUNCTION
             TYPESETTING    GRID
LAYOUT      COLOUR       CONTENT


HIERARCHY      FONT       RHYTHM


LANGUAGE    TYPESETTING    GRID
COLOUR
 LAYOUT                   CONTENT


HIERARCHY      FONT       RHYTHM


LANGUAGE                   GRID
            TYPESETTING
COLOUR
LAYOUT                    CONTENT


HIERARCHY      FONT
                           RHYTHM


LANGUAGE    TYPESETTING     GRID
LAYOUT         COLOUR


                            RHYTHM
  HIERARCHY




LANGUAGE      TYPESETTING     GRID
M AC RO T Y P O G R A P H Y
The big stuff
Creating spacial relationships
Golden Section
b

a
a   b
a   b
a   a   a
a   a   a
a   a   a
Grids
A way of organising stuff
Provide a visual language
Answer layout questions
Sign in • Register • Read today’s paper • Jobs




comment is free...                                                                                                      Search

Home This week Contributors Subjects A-Z Editor’s blog Dan Chung Steve Bell   About us   Audio   Webfeeds Other blogs



Blogs                                      Editor’s picks


Space cadets
Dan Kennedy
05:00pm: Is seeing a UFO any
more crazy than believing God
Created the universe in six days> It
is if you are running to be
president of the United States.
Comments


A bankrupt hotchpotch
Ed Vaizey Nov 06 07, 04:40pm
The Queen’s speech: Big on
short-term tricks, and lacking in
long-term vision just about sums
up the government’s new
legislation
Comments                                                                  State of emergency by Steve Bell



End of mutual respect                     If Ball wants better schools, he
Derek Wall Nov 06 07, 04:20pm
As the Respect party splits in two        must scrap faith selection
Sign in • Register • Read today’s paper • Jobs




comment is free...                                                                                                      Search

Home This week Contributors Subjects A-Z Editor’s blog Dan Chung Steve Bell   About us   Audio   Webfeeds Other blogs



Blogs                                      Editor’s picks


Space cadets
Dan Kennedy
05:00pm: Is seeing a UFO any
more crazy than believing God
Created the universe in six days> It
is if you are running to be
president of the United States.
Comments


A bankrupt hotchpotch
Ed Vaizey Nov 06 07, 04:40pm
The Queen’s speech: Big on
short-term tricks, and lacking in
long-term vision just about sums
up the government’s new
legislation
Comments                                                                  State of emergency by Steve Bell



End of mutual respect                     If Ball wants better schools, he
Derek Wall Nov 06 07, 04:20pm
As the Respect party splits in two        must scrap faith selection
Vertical Rhythm
Aboard Minerva off the Coast of New England
Daniel is roused by a rooster on the forecastledeck† that is growing certain
                                                                               † The forecastledeck is the
it’s not just imagining that light in the eastern sky. Unfortunately the         short deck that, towards
eastern sky is off to port this morning. Yesterday it was starboard.             the ship’s bow, is built
Minerva has been sailing up and down the New England coast for the               above the upperdeck.
better part of a fortnight, trying to catch a wind that will decisively take
her out into deep water, or “off soundings,” as they say. They are probably
not more than fifty miles away from Boston.

Contrary Winds
Daniel goes back and sits by one of the windows – these are undershot so
that he can look straight down and see Minerva’s wake being born in a
foamy collision around the rudder. He opens a small hatch below a
window and drops out a Fahrenheit thermometer on a string. It is the very
latest in temperature measurement from Europe – Enoch presented it to
him as a sort of party favour. He lets it bounce through the surf for a few
minutes, then hauls it in a takes a reading.

He’s been trying to perform this ritual every four hours – the objective
being to see if there’s any rumour that the North Atlantic is striped with
currents of warm water. He can present the data to the Royal Society if
God-willing he reaches London.

Text taken from Quicksilver by Neal Stephenson.
Aboard Minerva off the Coast of New England
Daniel is roused by a rooster on the forecastledeck† that is growing certain
                                                                               † The forecastledeck is the
it’s not just imagining that light in the eastern sky. Unfortunately the         short deck that, towards
eastern sky is off to port this morning. Yesterday it was starboard.             the ship’s bow, is built
Minerva has been sailing up and down the New England coast for the               above the upperdeck.
better part of a fortnight, trying to catch a wind that will decisively take
her out into deep water, or “off soundings,” as they say. They are probably
not more than fifty miles away from Boston.

Contrary Winds

Daniel goes back and sits by one of the windows – these are undershot so
that he can look straight down and see Minerva’s wake being born in a
foamy collision around the rudder. He opens a small hatch below a
window and drops out a Fahrenheit thermometer on a string. It is the very
latest in temperature measurement from Europe – Enoch presented it to
him as a sort of party favour. He lets it bounce through the surf for a few
minutes, then hauls it in a takes a reading.

He’s been trying to perform this ritual every four hours – the objective
being to see if there’s any rumour that the North Atlantic is striped with
currents of warm water. He can present the data to the Royal Society if
God-willing he reaches London.

Text taken from Quicksilver by Neal Stephenson.
Aboard Minerva off the Coast of New England
Daniel is roused by a rooster on the forecastledeck† that is growing certain
                                                                               † The forecastledeck is the
it’s not just imagining that light in the eastern sky. Unfortunately the         short deck that, towards
eastern sky is off to port this morning. Yesterday it was starboard.             the ship’s bow, is built
Minerva has been sailing up and down the New England coast for the               above the upperdeck.
better part of a fortnight, trying to catch a wind that will decisively take
her out into deep water, or “off soundings,” as they say. They are probably
not more than fifty miles away from Boston.

Contrary Winds

Daniel goes back and sits by one of the windows – these are undershot so
that he can look straight down and see Minerva’s wake being born in a
foamy collision around the rudder. He opens a small hatch below a
window and drops out a Fahrenheit thermometer on a string. It is the very
latest in temperature measurement from Europe – Enoch presented it to
him as a sort of party favour. He lets it bounce through the surf for a few
minutes, then hauls it in a takes a reading.

He’s been trying to perform this ritual every four hours – the objective
being to see if there’s any rumour that the North Atlantic is striped with
currents of warm water. He can present the data to the Royal Society if
God-willing he reaches London.

Text taken from Quicksilver by Neal Stephenson.
Aboard Minerva off the Coast of New England
Daniel is roused by a rooster on the forecastledeck† that is growing certain   † The forecastledeck is the
it’s not just imagining that light in the eastern sky. Unfortunately the        short deck that, towards
eastern sky is off to port this morning. Yesterday it was starboard.            the ship’s bow, is built
Minerva has been sailing up and down the New England coast for the              above the upperdeck.
better part of a fortnight, trying to catch a wind that will decisively take
her out into deep water, or “off soundings,” as they say. They are probably
not more than fifty miles away from Boston.


Contrary Winds
Daniel goes back and sits by one of the windows – these are undershot so
that he can look straight down and see Minerva’s wake being born in a
foamy collision around the rudder. He opens a small hatch below a
window and drops out a Fahrenheit thermometer on a string. It is the very
latest in temperature measurement from Europe – Enoch presented it to
him as a sort of party favour. He lets it bounce through the surf for a few
minutes, then hauls it in a takes a reading.


He’s been trying to perform this ritual every four hours – the objective
being to see if there’s any rumour that the North Atlantic is striped with
currents of warm water. He can present the data to the Royal Society if
God-willing he reaches London.



Text taken from Quicksilver by Neal Stephenson.
Aboard Minerva off the Coast of New England
Daniel is roused by a rooster on the forecastledeck† that is growing certain   † The forecastledeck is the
it’s not just imagining that light in the eastern sky. Unfortunately the        short deck that, towards
eastern sky is off to port this morning. Yesterday it was starboard.            the ship’s bow, is built
Minerva has been sailing up and down the New England coast for the              above the upperdeck.
better part of a fortnight, trying to catch a wind that will decisively take
her out into deep water, or “off soundings,” as they say. They are probably
not more than fifty miles away from Boston.


Contrary Winds
Daniel goes back and sits by one of the windows – these are undershot so
that he can look straight down and see Minerva’s wake being born in a
foamy collision around the rudder. He opens a small hatch below a
window and drops out a Fahrenheit thermometer on a string. It is the very
latest in temperature measurement from Europe – Enoch presented it to
him as a sort of party favour. He lets it bounce through the surf for a few
minutes, then hauls it in a takes a reading.


He’s been trying to perform this ritual every four hours – the objective
being to see if there’s any rumour that the North Atlantic is striped with
currents of warm water. He can present the data to the Royal Society if
God-willing he reaches London.



Text taken from Quicksilver by Neal Stephenson.
Richard Rutter
http://24ways.org/2006/compose-to-a-vertical-
rhythm

Wilson Miner
http://www.alistapart.com/articles/
settingtypeontheweb
M I C RO T Y P O G R A P H Y
The little stuff
10. Text numerals in tables
Barry Island     0533 0600 0600
Rhoose           0540 0610 0612
Llantwit Major   0550 0612 0622
Bridgend         0552 0620 0648
Text numerals like these—23, 48,
 192 and 2096—belong in text
Lining numerals like these—23, 48,
192 and 2096—are better in tables.
Barry Island     0533   0600   0600

Rhoose           0540   0610   0612

Llantwit Major   0550   0612   0622

Bridgend         0552   0620   0648
9. Framing
Barry Island     0533 0600 0600
Rhoose           0540 0610 0612
Llantwit Major   0550 0612 0622
Bridgend         0552 0620 0648
Barry Island     0533 0600 0600
Rhoose           0540 0610 0612
Llantwit Major   0550 0612 0622
Bridgend         0552 0620 0648
Barry Island     0533 0600 0600
Rhoose           0540 0610 0612
Llantwit Major   0550 0612 0622
Bridgend         0552 0620 0648
Barry Island     0533   0600   0600

Rhoose           0540   0610   0612

Llantwit Major   0550   0612   0622

Bridgend         0552   0620   0648
Barry Island     0533   0600   0600

Rhoose           0540   0610   0612

Llantwit Major   0550   0612   0622

Bridgend         0552   0620   0648
Barry Island     0533   0600   0600

Rhoose           0540   0610   0612

Llantwit Major   0550   0612   0622

Bridgend         0552   0620   0648
Barry Island     0533   0600   0600

Rhoose           0540   0610   0612

Llantwit Major   0550   0612   0622

Bridgend         0552   0620   0648
Framing navigation
Schedule
Community
Practical
Partners
Schedule
Community
Practical
Partners
Schedule
Community
Practical
Partners
Schedule
Community
Practical
Partners
8. Ampersands in titles
HEADINGS   & SUBHEADINGS
{HOME}       NOTEBOOK        WORK       PUBLICATIONS       ICON SHOP      ABOUT       CONTACT




                                                                                    LATEST FEATURED WORK

  Hand-crafted pixels & text.                                                              MTV.com
  SimpleBits is a tiny web design studio founded by                                        XHTML/CSS development
  designer and author Dan Cederholm. We create simple,
  readable interfaces balanced with a standards-based                                      Cork’d
                                                                                           Creative Director
  methodology. Learn more
                                                                                           TravelPost.com
                                                                                           Logo + interface design
RECENT NOTEBOOK ARTICLES & QUICKBITS


                                                                                    SPEAKING EVENTS
  Planet Microformats
A giant master feed of anything and everything tagged with “microformats”           SXSW Interactive
from Brian Suda. {02.20.07}                                                           March 9-13, 2007 ~ Austin, TX

                                                                                    An Event Apart Boston
                                                                                      March 26-27, 2007 ~ Boston

Web Directions North                                                                @media 2007 (America)
                                                                                     May 24-25, 2007 ~ San Francisco
I’ve returned from several days in Vancouver, and the first-ever Web
Directions North. It was a great trip, a great conference, and my second            @media 2007 (Europe)
                                                                                     June 7-8, 2007 ~ London
attempt at snowboarding in the last 20 years.


I’ll first say congrats to Maxine, John, Dave and
Derek for putting on what was an oustanding




                                          www.simplebits.com
<h1>Hand-crafted pixels
<span class="amp">&amp;</span> text.</h1>

span.amp {

 font-family: "Goudy Old Style",

 
 
 "Palatino", "Book Antiqua", serif;

 font-style: italic;

 font-size: 110%;
 }
7. Too many typefaces
Mix Sans Serif
and Serif typefaces
Georgia Headings
    Verdana body
Georgia Headings
    Times Body
6. Typesetting lists
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Praesent pharetra feugiat
nulla. Mauris eget purus. Lorem ipsum dolor
sit amet, consectetuer adipiscing elit.
• Barry Island
• Rhoose
• Llantwit Major
• Bridgend
Nullam ac turpis. Curabitur ut nisl eget nulla
molestie suscipit. Phasellus nibh purus,
posuere in, suscipit ac, pharetra ac, ligula.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Praesent pharetra feugiat
nulla. Mauris eget purus. Lorem ipsum dolor
sit amet, consectetuer adipiscing elit.

•   Barry Island
•   Rhoose
•   Llantwit Major
•   Bridgend

Nullam ac turpis. Curabitur ut nisl eget nulla
molestie suscipit. Phasellus nibh purus,
posuere in, suscipit ac, pharetra ac, ligula.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Praesent pharetra feugiat
nulla. Mauris eget purus. Lorem ipsum dolor
sit amet, consectetuer adipiscing elit.

•   Barry Island
•   Rhoose
•   Llantwit Major
•   Bridgend

Nullam ac turpis. Curabitur ut nisl eget nulla
molestie suscipit. Phasellus nibh purus,
posuere in, suscipit ac, pharetra ac, ligula.
Lorem ipsum dolor sit amet, consectetuer
    adipiscing elit. Praesent pharetra feugiat
    nulla. Mauris eget purus. Lorem ipsum dolor
    sit amet, consectetuer adipiscing elit.

•   Barry Island
•   Rhoose
•   Llantwit Major
•   Bridgend

    Nullam ac turpis. Curabitur ut nisl eget nulla
    molestie suscipit. Phasellus nibh purus,
    posuere in, suscipit ac, pharetra ac, ligula.
Lorem ipsum dolor sit amet, consectetuer
    adipiscing elit. Praesent pharetra feugiat
    nulla. Mauris eget purus. Lorem ipsum dolor
    sit amet, consectetuer adipiscing elit.

•   Barry Island
•   Rhoose
•   Llantwit Major
•   Bridgend

    Nullam ac turpis. Curabitur ut nisl eget nulla
    molestie suscipit. Phasellus nibh purus,
    posuere in, suscipit ac, pharetra ac, ligula.
5. Incorrect letterspacing
Never negatively space lowercase
Y O U C A N S PA C E C A P S
4. The wrong quotation marks
'   "
6'10"
"It's a bloody
  aardvark!"
“It’s a bloody
  aardvark!”
“”
3. Hyphens instead of dashes
Hyphens are not dashes
Britain’s workers improve their
    lives - by doing nothing
Britain’s workers improve their
   lives -- by doing nothing
Britain’s workers improve their
   lives—by doing nothing
Britain’s workers improve their
    lives – by doing nothing
- hyphen    Müller-Brockmann

– en dash   3–6 April; 25–30 mm
            a phrase marker – thus – with spaces
— em dash   a phrase marker—thus—with no spaces
            — Doesn’t sound much like a bee to me.
            — It’s a bloody aardvark!
− minus     4−1=3
2. Incorrect markup
<h#>      <blockquote>      <ul>      <ol>


<q>      <cite>   <address>      <dl>     <em>
1. Sticking to what you know
body {

 font-family: Verdana, 
                        Arial, sans-serif;

 }
body {

   font: 1em/1.4 Cambria, "Lucida Fax",
"Palatino Linotype", "Hoefler Text",
Rockwell, Serifa, Baskerville, "Lucida
Sans", Georgia, "Trebuchet MS", "Bitstream
Vera Serif", serif;
}




            Styles from Joe Clark’s weblog (http://fawny.org/blog/)
/* Headings */
h1, h1 a.permalink:link, h1
a.permalink:visited
{

 font-family:

 
 
 Zapfino, "Zapfino One", "Zapfino Two",
"Zapfino Three",

 
 
 "Apple Chancery",

 
 
 "Segoe Script",

 
 
 "Lucida Handwriting",

 
 
 "Lucida Calligraphy",

 
 
 "Caflisch Script",

 
 
 "Poetica",


             Styles from Joe Clark’s weblog (http://fawny.org/blog/)
"Sanvito",

   
   
 "Ex Ponto",

   
   
 "Snell Roundhand",

   
   
 "Nuptial Script",

   
   
 "Palace Script",

   
   
 "Park Avenue",

   
   
 "Poetica",

   
   
 "Shelley",

   
   
 "Kaufmann",

   
   
 "Zapf Chancery",

   
   
 "Zapf Chancery Medium Italic",

   
   
 "ITC Zapf Chancery",

   
   
 "ITC Zapf Chancery Medium Italic",


                 Styles from Joe Clark’s weblog (http://fawny.org/blog/)
"Monotype Corsiva",

   
   
    Corsiva,

   
   
 "Zurich Calligraphic",

   
   
 "Chancery",

   
   
 Sand,

   
   
 Textile,

   
   
 Mead,

   
   
 Script,

   
   
 "URW Chancery L",

   
   
 "URW Chancery L Medium Italic",

   
   
    cursive;
}



                 Styles from Joe Clark’s weblog (http://fawny.org/blog/)
Watch out for:
HTML 5
Maybe. Eventually. One day.


CSS3
Maybe. Eventually. One day.


@font-face
Maybe. Eventually. One day.
It’s already happening: Fontdeck, Typekit.
‘...It is not surface, it is not an extra, it is the
thing itself’
                                               Stephen Fry
Thank you



markboulton.co.uk markboultondesign.com twitter.com/markboulton

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Web Typography Fundamentals

  • 2. 1. What is Typography? 2. Typographic Structure 3. Macro Typography 4. Micro Typography
  • 3. W H AT I S T Y P O G R A P H Y ?
  • 4.
  • 5.
  • 6.
  • 7.
  • 9.
  • 10. A world of Verdana and Arial
  • 11. typography 1 the art or process of setting and arranging types and printing from them. 2 the style and appearance of printed matter. 2
  • 12. typography 1 the mechanical notation and arrangement of language.
  • 13. ...deciding which is best, Verdana or Arial.
  • 15. ‘Typography has one plain duty before it and that is to convey information in writing.’ Emil Ruder
  • 17. words → sentences sentences → paragraphs paragraphs → groupings groupings → sections sections → document
  • 20. Author’s Reader’s Conceptual Conceptual Structure Structure
  • 21. Designer Author’s Reader’s Conceptual Conceptual Structure Structure
  • 22. Designer Author’s Reader’s Conceptual Conceptual Structure Structure Brand values Art direction
  • 24.
  • 25. CAMP #4 CAMP #3 CAMP #2 CAMP #1 BASE CAMP
  • 26. LAYOUT COLOUR CONTENT HIERARCHY FONT RHYTHM LANGUAGE TYPESETTING GRID
  • 29. GRID
  • 30. Heading 1 Heading 2 HIERARCHY Heading 3 Designing in the browser is ‘web sites should good because: not look the same • It’s quick to make changes • It’s the right thing to do in every browser’ • Malarkey will be chuffed
  • 31. FONT
  • 36. LAYOUT COLOUR CONTENT HIERARCHY FONT RHYTHM LANGUAGE TYPESETTING GRID
  • 37. LAYOUT ATTRIBUTES COLOUR CONTENT HIERARCHY FORM FONT RHYTHM LANGUAGE FUNCTION TYPESETTING GRID
  • 38. LAYOUT COLOUR CONTENT HIERARCHY FONT RHYTHM LANGUAGE TYPESETTING GRID
  • 39.
  • 40.
  • 41. COLOUR LAYOUT CONTENT HIERARCHY FONT RHYTHM LANGUAGE GRID TYPESETTING
  • 42. COLOUR LAYOUT CONTENT HIERARCHY FONT RHYTHM LANGUAGE TYPESETTING GRID
  • 43. LAYOUT COLOUR RHYTHM HIERARCHY LANGUAGE TYPESETTING GRID
  • 44. M AC RO T Y P O G R A P H Y
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53. b a
  • 54.
  • 55. a b
  • 56. a b
  • 57. a a a
  • 58. a a a
  • 59. a a a
  • 60. Grids
  • 61. A way of organising stuff
  • 62. Provide a visual language
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69. Sign in • Register • Read today’s paper • Jobs comment is free... Search Home This week Contributors Subjects A-Z Editor’s blog Dan Chung Steve Bell About us Audio Webfeeds Other blogs Blogs Editor’s picks Space cadets Dan Kennedy 05:00pm: Is seeing a UFO any more crazy than believing God Created the universe in six days> It is if you are running to be president of the United States. Comments A bankrupt hotchpotch Ed Vaizey Nov 06 07, 04:40pm The Queen’s speech: Big on short-term tricks, and lacking in long-term vision just about sums up the government’s new legislation Comments State of emergency by Steve Bell End of mutual respect If Ball wants better schools, he Derek Wall Nov 06 07, 04:20pm As the Respect party splits in two must scrap faith selection
  • 70. Sign in • Register • Read today’s paper • Jobs comment is free... Search Home This week Contributors Subjects A-Z Editor’s blog Dan Chung Steve Bell About us Audio Webfeeds Other blogs Blogs Editor’s picks Space cadets Dan Kennedy 05:00pm: Is seeing a UFO any more crazy than believing God Created the universe in six days> It is if you are running to be president of the United States. Comments A bankrupt hotchpotch Ed Vaizey Nov 06 07, 04:40pm The Queen’s speech: Big on short-term tricks, and lacking in long-term vision just about sums up the government’s new legislation Comments State of emergency by Steve Bell End of mutual respect If Ball wants better schools, he Derek Wall Nov 06 07, 04:20pm As the Respect party splits in two must scrap faith selection
  • 71.
  • 72.
  • 73.
  • 74.
  • 76. Aboard Minerva off the Coast of New England Daniel is roused by a rooster on the forecastledeck† that is growing certain † The forecastledeck is the it’s not just imagining that light in the eastern sky. Unfortunately the short deck that, towards eastern sky is off to port this morning. Yesterday it was starboard. the ship’s bow, is built Minerva has been sailing up and down the New England coast for the above the upperdeck. better part of a fortnight, trying to catch a wind that will decisively take her out into deep water, or “off soundings,” as they say. They are probably not more than fifty miles away from Boston. Contrary Winds Daniel goes back and sits by one of the windows – these are undershot so that he can look straight down and see Minerva’s wake being born in a foamy collision around the rudder. He opens a small hatch below a window and drops out a Fahrenheit thermometer on a string. It is the very latest in temperature measurement from Europe – Enoch presented it to him as a sort of party favour. He lets it bounce through the surf for a few minutes, then hauls it in a takes a reading. He’s been trying to perform this ritual every four hours – the objective being to see if there’s any rumour that the North Atlantic is striped with currents of warm water. He can present the data to the Royal Society if God-willing he reaches London. Text taken from Quicksilver by Neal Stephenson.
  • 77. Aboard Minerva off the Coast of New England Daniel is roused by a rooster on the forecastledeck† that is growing certain † The forecastledeck is the it’s not just imagining that light in the eastern sky. Unfortunately the short deck that, towards eastern sky is off to port this morning. Yesterday it was starboard. the ship’s bow, is built Minerva has been sailing up and down the New England coast for the above the upperdeck. better part of a fortnight, trying to catch a wind that will decisively take her out into deep water, or “off soundings,” as they say. They are probably not more than fifty miles away from Boston. Contrary Winds Daniel goes back and sits by one of the windows – these are undershot so that he can look straight down and see Minerva’s wake being born in a foamy collision around the rudder. He opens a small hatch below a window and drops out a Fahrenheit thermometer on a string. It is the very latest in temperature measurement from Europe – Enoch presented it to him as a sort of party favour. He lets it bounce through the surf for a few minutes, then hauls it in a takes a reading. He’s been trying to perform this ritual every four hours – the objective being to see if there’s any rumour that the North Atlantic is striped with currents of warm water. He can present the data to the Royal Society if God-willing he reaches London. Text taken from Quicksilver by Neal Stephenson.
  • 78. Aboard Minerva off the Coast of New England Daniel is roused by a rooster on the forecastledeck† that is growing certain † The forecastledeck is the it’s not just imagining that light in the eastern sky. Unfortunately the short deck that, towards eastern sky is off to port this morning. Yesterday it was starboard. the ship’s bow, is built Minerva has been sailing up and down the New England coast for the above the upperdeck. better part of a fortnight, trying to catch a wind that will decisively take her out into deep water, or “off soundings,” as they say. They are probably not more than fifty miles away from Boston. Contrary Winds Daniel goes back and sits by one of the windows – these are undershot so that he can look straight down and see Minerva’s wake being born in a foamy collision around the rudder. He opens a small hatch below a window and drops out a Fahrenheit thermometer on a string. It is the very latest in temperature measurement from Europe – Enoch presented it to him as a sort of party favour. He lets it bounce through the surf for a few minutes, then hauls it in a takes a reading. He’s been trying to perform this ritual every four hours – the objective being to see if there’s any rumour that the North Atlantic is striped with currents of warm water. He can present the data to the Royal Society if God-willing he reaches London. Text taken from Quicksilver by Neal Stephenson.
  • 79. Aboard Minerva off the Coast of New England Daniel is roused by a rooster on the forecastledeck† that is growing certain † The forecastledeck is the it’s not just imagining that light in the eastern sky. Unfortunately the short deck that, towards eastern sky is off to port this morning. Yesterday it was starboard. the ship’s bow, is built Minerva has been sailing up and down the New England coast for the above the upperdeck. better part of a fortnight, trying to catch a wind that will decisively take her out into deep water, or “off soundings,” as they say. They are probably not more than fifty miles away from Boston. Contrary Winds Daniel goes back and sits by one of the windows – these are undershot so that he can look straight down and see Minerva’s wake being born in a foamy collision around the rudder. He opens a small hatch below a window and drops out a Fahrenheit thermometer on a string. It is the very latest in temperature measurement from Europe – Enoch presented it to him as a sort of party favour. He lets it bounce through the surf for a few minutes, then hauls it in a takes a reading. He’s been trying to perform this ritual every four hours – the objective being to see if there’s any rumour that the North Atlantic is striped with currents of warm water. He can present the data to the Royal Society if God-willing he reaches London. Text taken from Quicksilver by Neal Stephenson.
  • 80. Aboard Minerva off the Coast of New England Daniel is roused by a rooster on the forecastledeck† that is growing certain † The forecastledeck is the it’s not just imagining that light in the eastern sky. Unfortunately the short deck that, towards eastern sky is off to port this morning. Yesterday it was starboard. the ship’s bow, is built Minerva has been sailing up and down the New England coast for the above the upperdeck. better part of a fortnight, trying to catch a wind that will decisively take her out into deep water, or “off soundings,” as they say. They are probably not more than fifty miles away from Boston. Contrary Winds Daniel goes back and sits by one of the windows – these are undershot so that he can look straight down and see Minerva’s wake being born in a foamy collision around the rudder. He opens a small hatch below a window and drops out a Fahrenheit thermometer on a string. It is the very latest in temperature measurement from Europe – Enoch presented it to him as a sort of party favour. He lets it bounce through the surf for a few minutes, then hauls it in a takes a reading. He’s been trying to perform this ritual every four hours – the objective being to see if there’s any rumour that the North Atlantic is striped with currents of warm water. He can present the data to the Royal Society if God-willing he reaches London. Text taken from Quicksilver by Neal Stephenson.
  • 82. M I C RO T Y P O G R A P H Y
  • 84. 10. Text numerals in tables
  • 85. Barry Island 0533 0600 0600 Rhoose 0540 0610 0612 Llantwit Major 0550 0612 0622 Bridgend 0552 0620 0648
  • 86. Text numerals like these—23, 48, 192 and 2096—belong in text Lining numerals like these—23, 48, 192 and 2096—are better in tables.
  • 87. Barry Island 0533 0600 0600 Rhoose 0540 0610 0612 Llantwit Major 0550 0612 0622 Bridgend 0552 0620 0648
  • 89. Barry Island 0533 0600 0600 Rhoose 0540 0610 0612 Llantwit Major 0550 0612 0622 Bridgend 0552 0620 0648
  • 90. Barry Island 0533 0600 0600 Rhoose 0540 0610 0612 Llantwit Major 0550 0612 0622 Bridgend 0552 0620 0648
  • 91. Barry Island 0533 0600 0600 Rhoose 0540 0610 0612 Llantwit Major 0550 0612 0622 Bridgend 0552 0620 0648
  • 92. Barry Island 0533 0600 0600 Rhoose 0540 0610 0612 Llantwit Major 0550 0612 0622 Bridgend 0552 0620 0648
  • 93. Barry Island 0533 0600 0600 Rhoose 0540 0610 0612 Llantwit Major 0550 0612 0622 Bridgend 0552 0620 0648
  • 94. Barry Island 0533 0600 0600 Rhoose 0540 0610 0612 Llantwit Major 0550 0612 0622 Bridgend 0552 0620 0648
  • 95. Barry Island 0533 0600 0600 Rhoose 0540 0610 0612 Llantwit Major 0550 0612 0622 Bridgend 0552 0620 0648
  • 101. 8. Ampersands in titles
  • 102. HEADINGS & SUBHEADINGS
  • 103. {HOME} NOTEBOOK WORK PUBLICATIONS ICON SHOP ABOUT CONTACT LATEST FEATURED WORK Hand-crafted pixels & text. MTV.com SimpleBits is a tiny web design studio founded by XHTML/CSS development designer and author Dan Cederholm. We create simple, readable interfaces balanced with a standards-based Cork’d Creative Director methodology. Learn more TravelPost.com Logo + interface design RECENT NOTEBOOK ARTICLES & QUICKBITS SPEAKING EVENTS Planet Microformats A giant master feed of anything and everything tagged with “microformats” SXSW Interactive from Brian Suda. {02.20.07} March 9-13, 2007 ~ Austin, TX An Event Apart Boston March 26-27, 2007 ~ Boston Web Directions North @media 2007 (America) May 24-25, 2007 ~ San Francisco I’ve returned from several days in Vancouver, and the first-ever Web Directions North. It was a great trip, a great conference, and my second @media 2007 (Europe) June 7-8, 2007 ~ London attempt at snowboarding in the last 20 years. I’ll first say congrats to Maxine, John, Dave and Derek for putting on what was an oustanding www.simplebits.com
  • 104.
  • 105. <h1>Hand-crafted pixels <span class="amp">&amp;</span> text.</h1> span.amp { font-family: "Goudy Old Style", "Palatino", "Book Antiqua", serif; font-style: italic; font-size: 110%; }
  • 106. 7. Too many typefaces
  • 107. Mix Sans Serif and Serif typefaces
  • 108. Georgia Headings Verdana body
  • 109. Georgia Headings Times Body
  • 111. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent pharetra feugiat nulla. Mauris eget purus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. • Barry Island • Rhoose • Llantwit Major • Bridgend Nullam ac turpis. Curabitur ut nisl eget nulla molestie suscipit. Phasellus nibh purus, posuere in, suscipit ac, pharetra ac, ligula.
  • 112. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent pharetra feugiat nulla. Mauris eget purus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. • Barry Island • Rhoose • Llantwit Major • Bridgend Nullam ac turpis. Curabitur ut nisl eget nulla molestie suscipit. Phasellus nibh purus, posuere in, suscipit ac, pharetra ac, ligula.
  • 113. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent pharetra feugiat nulla. Mauris eget purus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. • Barry Island • Rhoose • Llantwit Major • Bridgend Nullam ac turpis. Curabitur ut nisl eget nulla molestie suscipit. Phasellus nibh purus, posuere in, suscipit ac, pharetra ac, ligula.
  • 114. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent pharetra feugiat nulla. Mauris eget purus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. • Barry Island • Rhoose • Llantwit Major • Bridgend Nullam ac turpis. Curabitur ut nisl eget nulla molestie suscipit. Phasellus nibh purus, posuere in, suscipit ac, pharetra ac, ligula.
  • 115. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent pharetra feugiat nulla. Mauris eget purus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. • Barry Island • Rhoose • Llantwit Major • Bridgend Nullam ac turpis. Curabitur ut nisl eget nulla molestie suscipit. Phasellus nibh purus, posuere in, suscipit ac, pharetra ac, ligula.
  • 118. Y O U C A N S PA C E C A P S
  • 119. 4. The wrong quotation marks
  • 120. ' "
  • 121. 6'10"
  • 122. "It's a bloody aardvark!"
  • 123. “It’s a bloody aardvark!”
  • 124. “”
  • 125. 3. Hyphens instead of dashes
  • 126. Hyphens are not dashes
  • 127. Britain’s workers improve their lives - by doing nothing
  • 128. Britain’s workers improve their lives -- by doing nothing
  • 129. Britain’s workers improve their lives—by doing nothing
  • 130. Britain’s workers improve their lives – by doing nothing
  • 131. - hyphen Müller-Brockmann – en dash 3–6 April; 25–30 mm a phrase marker – thus – with spaces — em dash a phrase marker—thus—with no spaces — Doesn’t sound much like a bee to me. — It’s a bloody aardvark! − minus 4−1=3
  • 133. <h#> <blockquote> <ul> <ol> <q> <cite> <address> <dl> <em>
  • 134. 1. Sticking to what you know
  • 135. body { font-family: Verdana, Arial, sans-serif; }
  • 136. body { font: 1em/1.4 Cambria, "Lucida Fax", "Palatino Linotype", "Hoefler Text", Rockwell, Serifa, Baskerville, "Lucida Sans", Georgia, "Trebuchet MS", "Bitstream Vera Serif", serif; } Styles from Joe Clark’s weblog (http://fawny.org/blog/)
  • 137. /* Headings */ h1, h1 a.permalink:link, h1 a.permalink:visited { font-family: Zapfino, "Zapfino One", "Zapfino Two", "Zapfino Three", "Apple Chancery", "Segoe Script", "Lucida Handwriting", "Lucida Calligraphy", "Caflisch Script", "Poetica", Styles from Joe Clark’s weblog (http://fawny.org/blog/)
  • 138. "Sanvito", "Ex Ponto", "Snell Roundhand", "Nuptial Script", "Palace Script", "Park Avenue", "Poetica", "Shelley", "Kaufmann", "Zapf Chancery", "Zapf Chancery Medium Italic", "ITC Zapf Chancery", "ITC Zapf Chancery Medium Italic", Styles from Joe Clark’s weblog (http://fawny.org/blog/)
  • 139. "Monotype Corsiva", Corsiva, "Zurich Calligraphic", "Chancery", Sand, Textile, Mead, Script, "URW Chancery L", "URW Chancery L Medium Italic", cursive; } Styles from Joe Clark’s weblog (http://fawny.org/blog/)
  • 140. Watch out for: HTML 5 Maybe. Eventually. One day. CSS3 Maybe. Eventually. One day. @font-face Maybe. Eventually. One day. It’s already happening: Fontdeck, Typekit.
  • 141. ‘...It is not surface, it is not an extra, it is the thing itself’ Stephen Fry