Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Essentials for Developing a Comprehensive Internet Marketing Plan

316 visualizaciones

Publicado el

The first step in any successful Digital Marketing strategy is to lay out a strategic plan. We want to measure twice and cut once, so the additional time on the front end is well worth it.

Define your business goals, so we can identify how to leverage the internet to achieve them.
Recognize your target markets/buyer personas.
Analyze where you are as business and what you’re up against.
Conduct a competitive analysis.
Complete a keyword opportunity analysis.
Establish a baseline.
By attending this breakout session:
Attendees will learn how to mitigate their precious human and monetary resources, by employing an internet marketing strategy designed to one up their competition.

We’ll cover why each element of it is important and include 2-3 sample clients (names removed) whereby after 2 years their relevant website traffic and conversion activity sky rocketed.

Gene Bonanno is owner of The Bonanno Group, Inc. Prior to opening his own business in December 2004, Gene had over 20 years of experience as a consultant and principal for IBM Global Services. There, he specialized in complex technology deployment projects, sales and consulting. His goal as a new business owner was to bring the same first-class Internet consulting he provided to Fortune 500 companies affordably to small and medium-sized businesses. Over the years, The Bonanno Group has grown from a basic website design firm to a full-service digital marketing agency with traditional marketing offerings as well. Much investment has been made in cultivating a quality staff with a wide range of skills and services to best suit customers’ needs. Gene and his entire team are Inbound Certified with Hubspot. The firm is also working on their Hubspot Partner Certification.

TBG Digital Marketing utilizes HubSpot’s Inbound Marketing strategy to help organization’s grow their business. This will be one of several talks given at DOYO Live that will feature HubSpot’s technology and strategy.

Publicado en: Marketing
  • Sé el primero en comentar

  • Sé el primero en recomendar esto

Essentials for Developing a Comprehensive Internet Marketing Plan

  1. 1. Essentials for Developing a Comprehensive Internet Marketing Plan, Step 1 Presentation By: Gene Bonanno August 4, 2016
  2. 2. Visit us online at www.TBGDM.com or call us at 866-714-7208 Essentials for Developing a Comprehensive Internet Marketing Plan
  3. 3. • www.TBGDM.com – The Bonanno Group Digital Marketing • www.linkedin.com/in/genebonanno - Gene’s LinkedIn Profile More on TBG:
  4. 4. • Braun Industries – www.BraunAmbulances.com • Medix Specialty Vehicles – www.MedixAmbulance.com • Osage Industries – www.OsageAmbulances.com • Emergency Equipment Professionals – www.EmergencyEquipment.us • Bull Dog Fire – www.BullDogFireApparatus.com • North Central Ambulance – www.NCEmergencyVehicles.com • Ten 8 Fire Equipment - www.Ten8Fire.com • Nassau Fire Apparatus – www.NassauFire.com • Penn Care – www.PennCare.net • Keystone Emergency Vehicles – www.Keystone-Emergency.com • Specialty Hearse – www.SpecialtyHearse.com • Portable Restroom Trailers – www.PortableRestroomTrailers.com • AmbuNet (Ambulance Network) – www.AmbuNet.com • VCI Emergency Vehicle Specialists - www.VCIAmbulances.com Sample Clients
  5. 5. The Perils of The Web https://www.youtube.com/watch?v=1vKRXoKN0vk Reference timeline from 8 to 12 minutes
  6. 6. 5 Steps To Digital Marketing Success 1. Lay Out a Strategic Comprehensive Internet Marketing Plan 2. Employ a Responsive Website as your Central Online Presence 3. Attract Targeted Traffic 4. Dictate Clear Branding Policies & Protect Your Investment 5. Survey, Analyze, and Adjust Often
  7. 7. • Define your business goals, so we can identify how to leverage the internet to achieve them. • Recognize your target markets/buyer personas. • Analyze where you are as a business and what you’re up against. • Conduct a competitive analysis. • Complete a keyword opportunity analysis. • Establish a baseline. Lay Out a Strategic Comprehensive Internet Marketing Plan
  8. 8. • Blog • Trackable phone number(s) • Keyword rich landing pages • CTAs (calls to action) • Social sharing • Contact forms • Newsletter signup • Live Chat (especially for eCommerce) • Landing pages Employ a Responsive Website as your Central Online Presence
  9. 9. • Paid search marketing • Ongoing organic search optimization • Local business listing • Segmented email marketing • Inbound marketing • Integrating offline marketing with online marketing (ex: making the most of a tradeshow) • Distributor marketing initiatives Attract Targeted Traffic
  10. 10. • Social monitoring • Creating a website and social media style guide • Developing an employee and reseller/dealer social media policy • Maintaining site plugins and identifying other security threats • Conducting an ongoing periodic competitive analysis • Securing additional domains and social properties as needed • Removing obsolete information Dictate Clear Branding Policies & Protect Your Investment
  11. 11. • Analytics for Google, call tracking, document management, and email marketing • Customer survey results and online reviews • Business intelligence software (ex: VisitorTrack) Survey, Analyze, and Adjust

×