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The “value” of asking why [email_address] @dszuc
Stretch!
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Want 1 simple way to understand value?
 
 
 
 
 
 
 
 
[object Object],[object Object]
Frustration
http://johnnyholland.org/magazine/2009/08/value/
Value of asking why ,[object Object],[object Object],[object Object],[object Object],[object Object]
When a product becomes  indistinguishable  from others like it and  consumers buy on price alone  …
Commoditization
 
 
How do you differentiate?
Dimensions of “value”
Dimensions of “value” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting to “value”
 
 
http://www.bertellibici.com/index.php
http://www.bertellibici.com/index.php
http://37signals.com/svn/posts/2472-opinionated-francesco-bertelli
Finding the “core”
http://www.slate.com/blogs/blogs/thewrongstuff/archive/2010/08/03/error-message-google-research-director-peter-norvig-on-being-wrong.aspx
http://www.slate.com/blogs/blogs/thewrongstuff/archive/2010/08/03/error-message-google-research-director-peter-norvig-on-being-wrong.aspx
 
Small teams
Rehearsal
 
 
Letting go!
Too much process?
http://neilperkin.typepad.com/only_dead_fish/2010/07/we-need-to-rethink-how-we-view-creativity.html
http://neilperkin.typepad.com/only_dead_fish/2010/07/we-need-to-rethink-how-we-view-creativity.html
Faster to question & experiment
 
[object Object]
To be “valued” ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Self
http://apogeehk.com/archives/constant-cycle-of-self-improvement/ ,[object Object],[object Object],[object Object],[object Object]
2. Products we make
http://www.core77.com/blog/object_culture/the_online_bestselling_japanese_object_in_china_isa_cheap_pen_set_why_17142.asp
http://www.core77.com/blog/object_culture/the_online_bestselling_japanese_object_in_china_isa_cheap_pen_set_why_17142.asp
http://www.core77.com/blog/object_culture/the_online_bestselling_japanese_object_in_china_isa_cheap_pen_set_why_17142.asp
3. Places we work
National  Culture Organizational Culture Professional  Culture Formal Processes Informal Processes Cultures overlap. Training Regional  Culture Organizational Sub-cultures Organizational Sub-cultures
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2550
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2550
 
4. Communities we live in & impact
Thank you Fit & Associates
What people do or say What people think or believe What people feel Who people are – care, connection, sensitivity Thank you Fit & Associates
5. Leaders to get us there
http://shareable.net/blog/can-we-design-cities-for-happiness
http://shareable.net/blog/can-we-design-cities-for-happiness
You!
Clear Communications Engineering Marketing Design Shared  Language Shared  Values
http://52weeksofux.com/post/832646183/timelessness
http://52weeksofux.com/post/832646183/timelessness
Thank you

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The Value of Asking Why