For a number of years key global themes have emerged in UX: UX Professionals are not feeling valued enough to be included in the upfront strategic product planning to help drive product success. A feeling sometimes described as ‘not invited’ The term UX is not always well understood organizationally or in the market place. It’s hard to sell the ‘value of what we do’ with some people feeling forced to use reactionary methods to sell UX. Limited time and opportunities, or a perceived lack of time to plan for UX ‘up front in product development’ can result in products that have no value when they reach the market place. Why are product teams still jumping too quickly into development without allocating the necessary resources to question value? This presentation will: Guide people towards assessing, understanding and discovering value in order to make valuable stuff in the world. Zero in sharply on the on the ‘analysis’ or ‘up front piece’ of product development i.e. at the strategy stage, when products are being planned. Look at how to implement ‘value questions’ as part of product planning, so it will provide practical tips along the way.

1. The “value” of asking why [email_address] @dszuc

2. Stretch!

5. Want 1 simple way to understand value?

15. Frustration

16. http://johnnyholland.org/magazine/2009/08/value/

18. When a product becomes indistinguishable from others like it and consumers buy on price alone …

19. Commoditization

22. How do you differentiate?

23. Dimensions of “value”

25. Getting to “value”

28. http://www.bertellibici.com/index.php

29. http://www.bertellibici.com/index.php

30. http://37signals.com/svn/posts/2472-opinionated-francesco-bertelli

31. Finding the “core”

32. http://www.slate.com/blogs/blogs/thewrongstuff/archive/2010/08/03/error-message-google-research-director-peter-norvig-on-being-wrong.aspx

33. http://www.slate.com/blogs/blogs/thewrongstuff/archive/2010/08/03/error-message-google-research-director-peter-norvig-on-being-wrong.aspx

35. Small teams

36. Rehearsal

39. Letting go!

40. Too much process?

41. http://neilperkin.typepad.com/only_dead_fish/2010/07/we-need-to-rethink-how-we-view-creativity.html

42. http://neilperkin.typepad.com/only_dead_fish/2010/07/we-need-to-rethink-how-we-view-creativity.html

43. Faster to question & experiment

47. 1. Self

49. 2. Products we make

50. http://www.core77.com/blog/object_culture/the_online_bestselling_japanese_object_in_china_isa_cheap_pen_set_why_17142.asp

51. http://www.core77.com/blog/object_culture/the_online_bestselling_japanese_object_in_china_isa_cheap_pen_set_why_17142.asp

52. http://www.core77.com/blog/object_culture/the_online_bestselling_japanese_object_in_china_isa_cheap_pen_set_why_17142.asp

53. 3. Places we work

54. National Culture Organizational Culture Professional Culture Formal Processes Informal Processes Cultures overlap. Training Regional Culture Organizational Sub-cultures Organizational Sub-cultures

55. http://knowledge.wharton.upenn.edu/article.cfm?articleid=2550

56. http://knowledge.wharton.upenn.edu/article.cfm?articleid=2550

58. 4. Communities we live in & impact

59. Thank you Fit & Associates

60. What people do or say What people think or believe What people feel Who people are – care, connection, sensitivity Thank you Fit & Associates

61. 5. Leaders to get us there

62. http://shareable.net/blog/can-we-design-cities-for-happiness

63. http://shareable.net/blog/can-we-design-cities-for-happiness

64. You!

65. Clear Communications Engineering Marketing Design Shared Language Shared Values

66. http://52weeksofux.com/post/832646183/timelessness

67. http://52weeksofux.com/post/832646183/timelessness

68. Thank you