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February 11, 2009 With your referee: Lisa Harmon,  Smith-Harmon And agency contenders : Sam White,  eROI Julian Scott,  Re...
Email Round-up Presenting the competing champions <ul><li>Tonight’s Contenders: </li></ul><ul><li>Sam White, representing ...
Best Practices Throwdown!
Email Creative Best Practices  What does it take to be the last one standing?
Elements of Email From top to bottom <ul><li>Preheader  </li></ul><ul><li>Header </li></ul><ul><li>Navigation </li></ul><u...
The Preheader Elements of effective email
Header and Navigation Elements of effective email
Primary Message Elements of effective email
Submessage Elements of effective email
Recovery Module and Footer Elements of effective email
Email Creative Best Practices Consult this checklist before hitting “send” <ul><li>Don't just assume your message is compe...
Let The Games Begin! Round 1:
Round 1 Original Email Creative: Esurance
Round 1 New Creative: Mighty Interactive Original Creative
Round 1 New Creative: eROI Original Creative
Round 1 New Creative:  Responsys Original Creative
<ul><li>Vote For The Winner! </li></ul>Text 23907 to vote MIGHTY1 Text 23907 to vote EROI1 Text 23907 to vote RESPONSYS1
And The Winner Is…
ROUND 2!
Round 2 Original Creative: Children International
Round 2 New Creative:  Mighty Interactive Original Creative
Original Creative Round 2 New Creative:  eROI
Original Creative Round 2 New Creative:  Responsys
<ul><li>Vote For The Winner! </li></ul>Text 23907 to vote MIGHTY2 Text 23907 to vote EROI2 Text 23907 to vote RESPONSYS2
And The Winner Is…
ROUND 3!
Round 3 Original Creative: At-A-Glance
Round 3 New Creative: Mighty Interactive Original Creative
Round 3 New Creative : eROI Original Creative
Round 3 New Creative: Responsys Original Creative
<ul><li>Vote For The Winner! </li></ul>Text 23907 to vote MIGHTY3 Text 23907 to vote EROI3 Text 23907 to vote RESPONSYS3
And The Winner Is…
And The Champion Is…
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Email Round-up Presenting the competing eec 2009 Email Creative Fight Night

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Email Round-up Presenting the competing champions Tonight’s Contenders: Sam White, representing eROI Julian Scott, representing Responsys Mike Corak, representing Mighty Interactive The Fight: Grab your ringside seat to see the blow-by-blow of what's sure to be a knockout session. Three agencies will square off to redesign three emails chosen by YOU and your fellow EEC Evolution Conference attendees. One rep from each agency will show off their skills and present the redesigns to the crowd. Each round will have a winner, and a Heavyweight Champ of Email will be announced at the end of the session. Lisa Harmon of Smith-Harmon will act as ringside judge and moderator, plus she'll be sharing a few one-two design punches of her own. The gloves are off!

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