The Virtual Handshake:
     How to Search for Your Next Job with
     Blogs, Social Network Sites, and Web 2.0 Technologie...
Intro    Traditional Search   Web 2.0   Signs   Network   Next Steps




              • Introduction
              • Trad...
Intro       Traditional Search   Web 2.0    Signs      Network   Next Steps




   David Teten Biography
 • Currently: ind...
Intro   Traditional Search   Web 2.0   Signs       Network                Next Steps



      The Rules

         • “Begin...
Intro    Traditional Search   Web 2.0   Signs   Network   Next Steps




              • Introduction
              • Trad...
Intro        Traditional Search                    Web 2.0                  Signs                Network              Next...
Intro     Traditional Search   Web 2.0   Signs   Network   Next Steps



 Balance of Strength and Numbers
              Av...
Intro    Traditional Search   Web 2.0   Signs   Network   Next Steps




              • Introduction
              • Trad...
Intro     Traditional Search   Web 2.0                 Signs                   Network                Next Steps




     ...
Intro   Traditional Search   Web 2.0   Signs              Network               Next Steps



    Web
    2.0




© Teten....
Intro    Traditional Search   Web 2.0   Signs   Network   Next Steps




 Benefits of Online Networks


              • Se...
Intro   Traditional Search   Web 2.0   Signs   Network   Next Steps



      The Virtual You
         • Corporate
        ...
Intro     Traditional Search   Web 2.0   Signs   Network                Next Steps




      Search Engine Optimization

 ...
Intro     Traditional Search   Web 2.0   Signs   Network                Next Steps




      Toolkit
         • Email grou...
Intro   Traditional Search   Web 2.0   Signs   Network   Next Steps



      Powerful Emails

         • Direct E-mail
   ...
Intro    Traditional Search   Web 2.0   Signs   Network   Next Steps




              • Introduction
              • Trad...
Intro   Traditional Search   Web 2.0   Signs           Network            Next Steps




 Growing Companies




© Teten.co...
Intro   Traditional Search   Web 2.0   Signs   Network   Next Steps




 Companies with New Capital

    •    Dealbook.blo...
Intro   Traditional Search   Web 2.0   Signs      Network               Next Steps




 Companies that Hired People Like Y...
Intro       Traditional Search              Web 2.0            Signs          Network       Next Steps
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Intro      Traditional Search              Web 2.0            Signs          Network       Next Steps
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Intro      Traditional Search              Web 2.0            Signs          Network       Next Steps
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Intro      Traditional Search              Web 2.0            Signs          Network       Next Steps
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Intro      Traditional Search              Web 2.0            Signs          Network                 Next Steps
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Intro       Traditional Search              Web 2.0            Signs          Network       Next Steps
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Intro      Traditional Search              Web 2.0            Signs            Network               Next Steps
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Intro      Traditional Search                  Web 2.0                    Signs                 Network                Nex...
Intro      Traditional Search              Web 2.0           Signs           Network       Next Steps
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Intro       Traditional Search              Web 2.0           Signs           Network       Next Steps
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Intro      Traditional Search              Web 2.0           Signs           Network       Next Steps
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Intro      Traditional Search              Web 2.0           Signs           Network       Next Steps
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Intro                    Traditional Search                          Web 2.0                   Signs                Networ...
Intro      Traditional Search              Web 2.0           Signs            Network                 Next Steps
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Intro       Traditional Search              Web 2.0            Signs            Network                Next Steps
        ...
Intro    Traditional Search   Web 2.0   Signs   Network   Next Steps




              • Introduction
              • Trad...
Intro   Traditional Search   Web 2.0   Signs        Network                Next Steps




 Key Steps

        •     Decide...
Intro    Traditional Search   Web 2.0   Signs        Network                Next Steps




 Common Mistakes

         •   ...
Intro    Traditional Search   Web 2.0   Signs   Network   Next Steps




 Continuous Learning




                        ...
Intro   Traditional Search   Web 2.0   Signs   Network   Next Steps




                                  Any questions?

...
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Find Your Next Job with Social Media

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The Virtual Handshake: How to Search for Your Next Job with Social Media

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  • Find Your Next Job with Social Media

    1. 1. The Virtual Handshake: How to Search for Your Next Job with Blogs, Social Network Sites, and Web 2.0 Technologies David Teten Teten.com TheVirtualHandshake.com info @ teten.com 1-347-853-7397 New York, NY © Teten Advisors, LLC 2008. All Rights Reserved - Privileged and Confidential http://flickr.com/photos/procsilas/3029307891/sizes/l/
    2. 2. Intro Traditional Search Web 2.0 Signs Network Next Steps • Introduction • Traditional Search • Web 2.0 • Signs of People and Companies You Want to Know • Growing Your "Network 2.0" • Next Steps © Teten.com
    3. 3. Intro Traditional Search Web 2.0 Signs Network Next Steps David Teten Biography • Currently: independent investment banker (Teten.com), specializing in advising private equity and venture capital funds on: accelerating deal flow, portfolio company executive optimization, corporate training, and due diligence • Managing Director, Evalueserve, through September 2008. 2,500-person research firm. • Founder and CEO, Circle of Experts (investment research firm), sold to Evalueserve • Founder and CEO, Teten Executive Recruiting, sold to Accolo, #42 on 2007 Inc. 500 • Founder and CEO, GoldNames, domain name investment bank, based in Israel • Technology M&A, Bear Stearns • Lead author, The Virtual Handshake: Opening Doors and Closing Deals Online (TheVirtualHandshake.com) • Harvard MBA, Yale BA • Contact: info @ teten.com © Teten.com
    4. 4. Intro Traditional Search Web 2.0 Signs Network Next Steps The Rules • “Begin with the end in mind” • Help • Iterate • Minimize effort • Save money • Positive http://flickr.com/photos/h-k-d/2898797929/sizes/o/ © Teten.com
    5. 5. Intro Traditional Search Web 2.0 Signs Network Next Steps • Introduction • Traditional Search • Web 2.0 • Signs of People and Companies You Want to Know • Growing Your "Network 2.0" • Next Steps © Teten.com
    6. 6. Intro Traditional Search Web 2.0 Signs Network Next Steps Network Valuation Formula Ch = Character Co = Your Firm’s Competence R = Relevance of the contact S = Strength of your relationship I = Information N = Number of people D = Diversity N = D * ∑ (Chn*Con *Rn* Sn*In) n=1 © Teten.com David Teten and Scott Allen, The Virtual Handshake: Opening Doors and Closing Deals Online (www.TheVirtualHandshake.com)
    7. 7. Intro Traditional Search Web 2.0 Signs Network Next Steps Balance of Strength and Numbers Average Strength = Minutes Available / Person Number = # People therefore… Average Strength * Number = Total Minutes Available © Teten.com
    8. 8. Intro Traditional Search Web 2.0 Signs Network Next Steps • Introduction • Traditional Search • Web 2.0 • Signs of People and Companies You Want to Know • Growing Your "Network 2.0" • Next Steps © Teten.com
    9. 9. Intro Traditional Search Web 2.0 Signs Network Next Steps “Web 2.0 is the business revolution … caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform. ” - Tim O’Reilly http://en.wikipedia.org/wiki/Web_2.0, http://flickr.com/photos/oliversteiner/326174717/sizes/o/ © Teten.com
    10. 10. Intro Traditional Search Web 2.0 Signs Network Next Steps Web 2.0 © Teten.com http://www.flickr.com/photos/briansolis/2735401175/sizes/l/
    11. 11. Intro Traditional Search Web 2.0 Signs Network Next Steps Benefits of Online Networks • Searchable • Crosses boundaries of time and space • Passive presence • Ease of forming groups • Reduced time and expense • Greater visibility © Teten.com
    12. 12. Intro Traditional Search Web 2.0 Signs Network Next Steps The Virtual You • Corporate • Personal © Teten.com
    13. 13. Intro Traditional Search Web 2.0 Signs Network Next Steps Search Engine Optimization • Scan targets’ sites to understand their language • Use keywords INconsistently • Name what you’re selling • Optimize page top • Accuracy matters • https://adwords.google.com/select/KeywordToolExternal © Teten.com http://flickr.com/photos/neilt/2517652/sizes/o/
    14. 14. Intro Traditional Search Web 2.0 Signs Network Next Steps Toolkit • Email groups file • Profiles file • Template emails © Teten.com http://flickr.com/photos/neilt/2517652/sizes/o/
    15. 15. Intro Traditional Search Web 2.0 Signs Network Next Steps Powerful Emails • Direct E-mail • E-mail Signature – Complete and current – Link to main sites © Teten.com
    16. 16. Intro Traditional Search Web 2.0 Signs Network Next Steps • Introduction • Traditional Search • Web 2.0 • Signs of People and Companies You Want to Know • Growing Your "Network 2.0" • Next Steps © Teten.com
    17. 17. Intro Traditional Search Web 2.0 Signs Network Next Steps Growing Companies © Teten.com http://flickr.com/photos/laserstars/908946494/sizes/o/
    18. 18. Intro Traditional Search Web 2.0 Signs Network Next Steps Companies with New Capital • Dealbook.blogs.nytimes.com • PrivateEquityInfo.com • PENews.com • PEHub.com • Mercurynews.com/vc © Teten.com
    19. 19. Intro Traditional Search Web 2.0 Signs Network Next Steps Companies that Hired People Like You © Teten.com http://flickr.com/photos/foundphotoslj/1134148114/
    20. 20. Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity • Introduction • Traditional Search • Web 2.0 • Signs of People and Companies You Want to Know • Growing Your "Network 2.0" • Next Steps © Teten.com
    21. 21. Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Biography Analysis Software © Teten.com
    22. 22. Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Website © Teten.com
    23. 23. Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Targeting © Teten.com
    24. 24. Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Multiple Media • Phone • Email • Instant messaging • Internet telephony (Skype) • Web conferencing • SMS • Twitter © Teten.com http://flickr.com/photos/re-ality/41676755/sizes/o/
    25. 25. Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Online meets Offline © Teten.com
    26. 26. Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Maintaining Your Relationships • Useful emails • Advice • Calendar • Observe changes • Pit stops • In difficulty • Report major changes http://flickr.com/photos/dogbomb/1690343983/sizes/l/ © Teten.com
    27. 27. Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity How to Help People • Job leads • Introduce them • Coach • Thank people • Develop subordinate • Give “heads-up” • Do dirty work • Knowledge management system © Teten.com http://flickr.com/photos/schluesselbein/2963638165/sizes/l/, Dig Your Well Before You’re Thirsty, Harvey Mackay
    28. 28. Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Contact Management • Act.com • EGrabber.com • Cardscan.com • Plaxo.com © Teten.com
    29. 29. Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity From Cold Calling to Warm Cold Calling Source of Lead Result Success Rate business directories, company listings, Ice Cold Call Low response rate company websites All of the methods above, plus virtual communities, blogs, job networks, email Warm Cold Call Higher response rate lists, biography analysis, etc. © Teten.com
    30. 30. Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Gated Communities for Executives • IERGOnline.com • Executive-Forum.org • INMobile.org • Sermo.com • ComputerWorld Executive Suite (Exec.Compu terworld.com) © Teten.com
    31. 31. Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Gated Communities for Investors Private Equity Focus Public Markets Focus • ACG Network • FT Alphaville Long Room • Angelsoft.net • SumZero.com • Village.Albourne.com • ValueInvestorsClub.com • Finemrespice.com • Village.Albourne.com © Teten.com
    32. 32. Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Virtual Community Platforms / Social Network Sites • Groups.Yahoo.com • Groups.Google.com • Grouply • LinkedIn • Xing • Ning • Many others… (c) 2008 Anderson Analytics, Linkedin, SPSS, http://www.marketingcharts.com/interactive/linkedin-users-have-high-personal-financial-success-6743/linkedin-anderson-analytics-busy-decision-makers-august-2008jpg © Teten.com
    33. 33. Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Mailing Lists and Discussion Forums • Customize standard intro • Lurk before you leap • Dive in, but don’t splash © Teten.com http://flickr.com/photos/kaibara/1231278142/sizes/o/
    34. 34. Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Take One Step • By industry • By geography • By personal characteristics © Teten.com http://flickr.com/photos/extranoise/169187125/sizes/l/
    35. 35. Intro Traditional Search Web 2.0 Signs Network Next Steps • Introduction • Traditional Search • Web 2.0 • Signs of People and Companies You Want to Know • Growing Your "Network 2.0" • Next Steps © Teten.com
    36. 36. Intro Traditional Search Web 2.0 Signs Network Next Steps Key Steps • Decide the center for your online presence • Optimize your online profile(s) • Connect with your close contacts on major online networks • Create a group (or join relevant groups) • Keep status updated with positive information © Teten.com http://flickr.com/photos/misterdna/49841409/sizes/l/
    37. 37. Intro Traditional Search Web 2.0 Signs Network Next Steps Common Mistakes • Confusing professional and personal • Not converting online to face to face • Not linking / adding widgets between sites • Failing to optimize for search engines • Spamming • Looking needy • Conducting a job search instead of a people search © Teten.com http://flickr.com/photos/misterdna/49841409/sizes/l/
    38. 38. Intro Traditional Search Web 2.0 Signs Network Next Steps Continuous Learning Free copy of the book available at TheVirtualHandshake.com © Teten.com
    39. 39. Intro Traditional Search Web 2.0 Signs Network Next Steps Any questions? Slides available at www.Teten.com © Teten.com

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