Social Media 101
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This presentation was given on October 21, 2008 to a group of cutting-edge non-profit professionals from Tampa Bay museums, attractions, science, arts & cultural organizations.
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Social Media 101
- 1. Welcome!
- 4. Determine the path that’s right for you
- 5. What is social media?
- 7. Why do people use social networks?
- 8. People connect around shared interests
- 9. Gen Y connects with people, places and brands online
- 11. People are talking about you. With or without you.
- 12. The Basics The Gorzka Model
- 14. Who consumes social media?
- 15. Social Technographics Ladder From Groundswell
- 18. People travel in packs
- 22. Offer an unexpected view
- 23. Invite your audience to see things from a new perspective
- 24. Create an environment for collaboration
- 25. Engage your next generation audience
- 39. What does Success Look Like?
- 46. Mobilize your fans to tell others about you
- 48. Barriers?
- 52. Got Fear?
- 54. Email and Information Overload
- 56. It’s not just an engagement tool. It’s a measurement tool. It’s about the interaction. Measure ROI with different metrics than traditional marketing.
- 58. Relationships Connections Free Love
- 61. Julia Gorzka President and Founder Brand Tampa City Linkage www.BrandTampa.com www.CityLinkage.com Twitter.com/dtowner [email_address] (813) 690-2100
Editor's Notes
- Why you are here? What do you want to get out of it? What need to happen this morning for you to consider it a successful morning? What is the number one concern that is keeping you up at night?